Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 (xxx-xxx-xxxx abc@xyz.com

Digital Marketing | New Business Development | PPC / SEO Campaigns | Project Management / Delivery

Scope / KPIs / Deliverables | Events Management | Salesforce | Budgets | Writing / Editing | Compliance

Strategic Planning | Trends Tracking / Analysis | Key Event Coordination | Multi-Account Management

Brand Management | Client / Business Relations | Team Building / Training | Key Promotional Campaigns

         Top performer who offers experience coordinating, managing, and producing dynamic digital solutions from strategic ideas through to deployment for multimillion-dollar companies while promoting solid brand vision.

         Integral leader who excels at attaining leveraging in competitive markets via comprehensive knowledge of online, mobile, and digital channels, and understands trends in alignment with client and agency expectations.

Professional Synopsis

         Develop and execute results-generating companywide email, demand, and growth program initiatives, including continually boosting targeted leads generation while expanding email leads generation strategy.

         Use marketing automation tools to nurture leads into Marketing Qualified Leads (MQLs), including actively testing newer digital lead generation channels (i.e. LinkedIn, Facebook, Twitter, CPL, SEO, Paid Search).

         Cost-effectively manage marketing campaigns and user acquisition budget, build internal processes, and develop tracking methodology and build reporting to drive funnel end-to-end to meet key objectives.

         Direct development of innovative, industry-leading content via the company s blog, social media, white paper, webinars, digital marketing, and landing pages, and including new championed approaches.

         Analyze campaign results and draw insights, and establish and report on campaign metrics, ROI, and CAC.

         Drive funnel end-to-end to meet business goals, and collaborate with sales and marketing leaders to monitor projects fueling demand generation, funnel performance, identify gaps, and allocate budgets to optimize ROI.

         Comprehensively expand tracking and testing methodology, including testing and scaling fast to improve overall acquisition and leading indicator metrics (i.e. website visitors, conversions, MQLs, SQLs).

         Tune, expand, and refine ongoing marketing automation and lead nurturing processes, along with coordinating and managing email marketing, list buys, search, and additional assignments as required.

  Grew organic traffic 70% and increased organic leads 50%.

  Negotiated with vendors to manage demand generation budget.

  Established closed-loop analytics with sales and management teams.

  Built valuable relationships with lucrative Amazon sellers and vendors.

  Successfully developed the company s brand reputation to further growth business.

  Improved reputation from 4 to Over 10 Rating across Trustpilot, Google, Facebook, and the BBB.

         Capitalized on the opportunity to lead, develop, and manage digital marketing PPC / SEO campaigns from concept through to launch across 12 practice areas while adhering to campaign budgets for on-time delivery.

         Expertly managed key accounts, including facilitating all client calls, meetings, strategy discussions, and contract negotiations, and developing effective client partnerships to further boost business profits.

         Coordinated and led the proactive delivery management of multiple projects from initiation to completion.

  Engaged internal / external teams to align expectations with scope, KPIs, strategy, and deliverables.

  Skilled in digital marketing methodologies (e.g. email marketing, Salesforce, press releases, TV, media).

  Launched a successful blog that grew traffic 30% for corporate website and added 10 new litigations monthly, and successfully launched 7 paid advertising campaigns to achieve 2,000+ qualified leads; low CPC; and high CTR 8-10 from building landing page, ad copy, and key word adjustments.

Yyyyyy x. yyyyyy Resume | Page Two (xxx-xxx-xxxx

Professional Synopsis (continued)

         Developed and delivered organic search engine strategies based on Fortune 500 client business objectives.

         Worked with partner agencies and used state-of-the-art, up-to-date knowledge of search engine algorithms.

         Provided detailed site analysis content and technical recommendations to improve website CMS, site architecture, page content, geographical targeting, mobile search / video optimization, and inbound links.

         Participated in diverse client / agency meetings to present deliverables while building strong client relations.

  Successfully promoted offsite / onsite activities via social search / video optimization interactions.

  Increased website traffic 20% month over month by initiating keyword strategies for optimal on-site performance, along with creating POVs, competitive analysis / search insights, and key best practices.

         Strategically steered development and execution of profit-generating email marketing programs that support and grow sales and engage / retain consumers across cross-functional teams.

         Expertly analyzed market segmentation to optimize conversion, including exhibiting skill with CRM database and leveraging for integrated email / direct mail campaigns for emailing to 550,000+ customers.

  Increased interactive web conversion 50% by deploying send-time optimization, scheduling, and deliverability for 45+ email campaigns monthly totaling 8.5 million sends with 14% average open rate.

  Increased website traffic and industry-specific keywords and linking opportunities within email contact by interfacing among Interactive Producers to build SEO / SEM search engine credibility.

         Managed, analyzed, and deployed marketing to increase LTV based on manufacturer and / or dealer life-stage.

         Recruited and supervised event staff; purchased exhibit space; and coordinated logistics, creative services, and production activities, as well as handling all product sales / lead generation and list management of attendees.

         Ensured seamless processes by supporting a 21-member in-house sales team on the East and West Coasts by providing Salesforce assistance, marketing campaign updates, account / lead inquiries, and PP presentations.

         Managed Salesforce developers for trigger-based and API work to improve work flow and integrate with SilverPop, HubSpot, and other marketing systems providers, along with managing social media advertising on such sites as LinkedIn, Facebook, and Twitter, as well as integral SEO efforts on HubSpot.

         Directed a tradeshow management company in all large show logistics for a $100,000 tradeshow budget.

  Created, managed, and deployed 30+ monthly segmented email campaigns with an average open rate of 14%+ per campaign based on industry and life-stage (lead, account prospect, manufacturer / dealer).

  Developed improved Salesforce processes for 32+ users and 210,000+ records, including managing data system integration (HubSpot / SilverPop), data imports, de-duping, hygiene, and workflow.

Membership Marketing Project Manager (Contract), Network Health, Medford, MA 2010 2011

Sales / Marketing Coordinator, Unidine Corporation, Newton, MA 2010

Business Development Associate, CELENT An Oliver Wyman Company, Boston, MA 2008 2009

Education, Professional Development & Technical Summary

Member, American Marketing Society | Active Member, Boston SEO Meetup Groups

Google Analytics Certified | American Graphics Institute Adobe Photoshop / Dreamweaver

SilverPop | WebEx | Exact Target | Swiftpage | SEM Rush | WordPress | Crystal Reporting

Adobe Products (Dreamweaver, Visio, Photoshop, Illustrator) | Microsoft Office | Microsoft Project

SAP Business Objects | Core Metrics | AS400 | Viper | Google Analytics | Omniture | BrightEdge

Microsoft Publisher | SEO / SEM | HubSpot | ACT! | Salesforce | StrongMail | Demand Tools | Constant Contact