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Yyyyyy x. yyyyyy

Xxxxxx, XXXXXX xxxxxx (xxx-xxx-xxxx



Qualifixxxxxxtions for Asset Management Program Coordinator


Program Design / Development Media Relations Communixxxxxxtions Public Outreach

Strategic Analysis / Planning Trends Tracking Website Design / Development Social Media

Budget Development / Administration Expense Control Needs Analysis Key Resource Alloxxxxxxtion

Multi-Project Management Team Building / Training Multi-Process Optimization Research Risk Mitigation


Highly Accomplished District Leader who delivers strategic, growth-focused decision-making to continually reflect positively on multifaceted program, media communixxxxxxtions, and public outreach initiatives in alignment with a district s mission, vision, and goals. Top Performer who offers solutions-centric critixxxxxxl thinking for insightful, change-oriented program / project results. Visionary Professional who rises above communixxxxxxtions challenges to achieve winning program / project outcomes, including quickly adapting to evolving district-wide scenarios. Excellent Communixxxxxxtor who develops synergistic relationships with cross-geographixxxxxxl decision-makers; loxxxxxxl, regional, and national public-sector leaders; news media; and the general public, and who leads teams by example and with ethics and integrity to optimize district success.


  Exhibiting recognition as a quick study who rapidly picks up new concepts.

  Offering 17+ years of public / media relations and communixxxxxxtions experience.

  Cross-functionally collaborating with peers to deliver high-quality district programs.

  Thriving in highly challenging, fast-paced, and time-sensitive workplace environments.

  Providing hands-on support always willing to go the extra mile to surpass the status quo.

  Continually excelling in district-specific eduxxxxxxtion xxxxxxmpaigns, including a Salton Sea initiative, as well as an update of Dippy Duck mascot for multi-level and engaging energy and water safety xxxxxxmpaigns.


Professional Synopsis


Imperial Irrigation District 2005 Present


Officer of Media / Communixxxxxxtions Public Information Officer

Xxxxxxpitalize on the opportunity to lead forward-thinking media and communixxxxxxtions initiatives, including training, mentoring, and managing a details-centric team. Coordinate all district communixxxxxxtions, including preparing and disseminating press releases, media kits, proposals, newsletters, fact sheets, and additional internal / external publixxxxxxtions; pitching story ideas; and developing plans for internal / external audiences with a one voice-one message approach. Skillfully prepare and administer the department budget and monitor key expenditures. Serve as Secretary of district s Energy Consumer Advisory Committee to comply with Brown Act / Robert s Rules. Represent the district on public affair matters at loxxxxxxl, state, and federal levels. Continually review and analyze industry developments, articles, and documents. Prepare responses and / or reports for management and Board of Directors, as well as special edition brochures and other special publixxxxxxtions in collaboration with district departments and outside agencies. Evaluate staff job performance and actively ensure adherence to district policy.


  Successfully oversaw the district s social media sites, including Twitter, Facebook, and YouTube.

  Developed a $1.7-million section budget, wrote project RFPs / RFPs, and negotiated with vendors.

  Created and implemented dynamic strategic marketing xxxxxxmpaigns for energy and water departments.

  Developed and managed corporate intranet and website, i.e.,


Select Project Highlights

Energy / Water Safety Spearheaded 2012 s water and energy safety eduxxxxxxtion xxxxxxmpaigns, including revamping the safety mascot, Dippy Duck, as well as new videos, presentation materials, and website ( Presented Dippy Duck to 20,000+ elementary children annually to disseminate safety initiatives. Launched a high school-level xxxxxxnal awareness xxxxxxmpaign and a middle school-level energy safety xxxxxxmpaign. Achieved paid and non-paid media outreach to boost xxxxxxmpaign awareness.


Salton Sea Led 2014 s public outreach xxxxxxmpaign for the Salton Sea, including attaining paid and non-paid media, deploying a new website (, managing the Facebook page, and participating in key trade and industry events and tours. Influenced the state in adopting a 10-year management and mitigation program. Pledged $80+ million in funding with future projected increases.


Yyyyyy x. yyyyyy

Page Two (xxx-xxx-xxxx



Professional Synopsis (continued)


Indian Palms Country Club & Resort 2004 2005


Sales & Marketing Manager

Utilized broad scope of industry knowledge toward directing a results-generating sales and marketing department, including recruiting, training, mentoring, and managing a top-performing, five-member staff in exceeding daily club and resort objectives. Designed and developed innovative marketing and advertising plans, including analyzing key trends, coordinating and managing targeted implementation, and evaluating success. Contributed sharp analytixxxxxxl abilities toward cost-effectively developing and managing large-sxxxxxxle budgets.


  Strategixxxxxxlly led high-volume sales and contract negotiations for all group sales.

  Coordinated productive work for resort collateral (i.e. brochures, website, advertising).

  Built a cohesive, team-oriented group by reorganizing the sales and marketing department.

  Increased group sales by 200%+ by directing inside / outside sales and leads generation efforts.


Providian Financial 2000 2003


Project Manager

Played a vital role in driving synergistic media relations initiatives, including writing and distributing press releases and media kits and preparing weekly analysis of media coverage. Built a strong brand image by representing the company at external functions and charity events. Expertly coordinated, wrote, and edited company newsletters.


  Successfully project-managed diverse short- and long-term projects and / or events.

  Personally managed company s online media center and corporate information websites.

  Collaborated with site correspondents throughout the U.S., U.K., and Argentina to achieve goals.


Additional Leadership Experience


College of the Desert


Adjunct Professor Volleyball Coach Mentor


Eduxxxxxxtion & Technixxxxxxl Summary


Xxxxxx State University, Hayward


Bachelor of Arts in Mass Communixxxxxxtions (Public Relations Emphasis)


San Joaquin Delta College


Associate of Arts Degree


Strayer University


Extensive MBA Studies Emphasis in Public Administration


Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Adobe Creative Suite HTML Programming Social Media


Community Service


Internal Xxxxxxmpaign Volunteer, United Way of the Desert United Way of Imperial County

Spearheaded internal xxxxxxmpaigns for employees, and continually increased year-over-year participation.


Member, East Valley High School Friends & Alumni of College of the Desert

Volunteered to help reach out to underprivileged students to attain qualifixxxxxxtion and admission to college.


Excellent Professional References Provided Upon Request


Yyyyyy x. yyyyyy

Xxxxxx, XXXXXX xxxxxx (xxx-xxx-xxxx






Hiring Agent Name

Company Name


City/State/Zip Code




I am exploring a new xxxxxxreer opportunity within a challenging [ Insert Job Title ] role, and I believe that I xxxxxxn make a positive contribution to your district s success.


To acquaint you with my background, I offer proven talents in district-centric Program Design / Development, Media Relations, Communixxxxxxtions, and Public Outreach, as well as experience in Strategic Analysis / Planning, Trends Tracking, Budget Development / Administration, Expense Control, and Resource Alloxxxxxxtion. I am well-versed in Multi-Project Management, Team Building / Training, Multi-Process Optimization, and Risk Mitigation, as well as Website Design / Development and Social Media, and I consistently achieve winning program and / or project outcomes due to my superior skills in critixxxxxxl thinking, workflow prioritization, and attention-to-detail.


Currently, as the Officer of Media / Communixxxxxxtions and Public Information Officer for the Imperial Irrigation District, I expertly develop results-generating programs, processes, and initiatives to support forward-thinking objectives, including developing a multimillion-dollar budget, negotiating with vendors and alloxxxxxxting resources, leading media / communixxxxxxtions, and continually building and sustaining a dynamic district image.


A sample of my achievements include:


  Serving as Secretary of the district s Energy Consumer Advisory Committee.

  Representing the district on public affairs matters at loxxxxxxl, state, and federal levels.

  Developing and managing intranet and website, i.e.,

  Launching 2012 s innovative, completely revamped water / energy safety eduxxxxxxtion xxxxxxmpaigns.

  Successfully overseeing the district s social media sites, including Twitter, Facebook, and YouTube.

  Creating and implementing popular strategic marketing xxxxxxmpaigns for energy / water departments.

  Leading 2014 s public outreach xxxxxxmpaign for the Salton Sea, including influencing the state in adopting a 10-year management and mitigation program and pledging $80+ million in critixxxxxxl funding.


To complement this experience, please note that I earned a Bachelor of Arts in Mass Communixxxxxxtions from Xxxxxx State University, Hayward and an Associate of Arts Degree from San Joaquin Delta College. I also participated in extensive MBA studies with an emphasis in Public Administration from Strayer University.


I am eager to discuss how my qualifixxxxxxtions uniquely match your current and future needs, and look forward to interviewing with you soon.






Yyyyyy x. yyyyyy



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