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Driven, focused, and knowledgeable Strategic Leader with 20+ years of experience and a proven ability to lead others and oversee daily marketing operations within fast-paced environments. Experienced in developing digital & social media strategies, completing sales/financial forecasting, diffusing escalated client service situations, and coaching/training staff members. Experienced in increasing operational revenue in addition to maintaining strong communication with co-workers, staff, clients, and members of executive management.

Staff Management Digital & Social Media Strategy Relationship Management Client Retention

Canadian Market Campaigns Increasing Brand Awareness Sales/Financial Forecasting

Cost Reduction & Pricing Negotiations P&L Ownership Creative Houses for TV/Print

  Provide marketing consultation services to clients in both the United States and Canada with a focus on preparing innovative marketing/advertising plans

  Design innovative social media and digital strategies aimed at increasing brand awareness, resulted in an increase of 16% in performance

  Create and motivate effective teams, negotiate client contracts, develop comprehensive budgets, and develop outdoor campaigns

  Review and adapt American marketing campaigns to Canadian standards which has resulted in a revenue increase of up to 15%

  Coordinated marketing logistics within the organization which included leading feature film marketing, home entertainment advertising, sponsorship, and promotional initiatives

  Identified and contacted potential media partners, developed strategies aimed at improving profit retention, and optimized profitability while maintaining a $65MM marketing expenditure budget

  Devised aggressive campaigns such as a Canadian NBA movie sponsorship, encouraged ongoing transparency of campaign goals, and supervised a team of 26 individuals

  Obtained a Canadian share increase from 7% to 15% of US studio average of North American box office gross in addition to achieving an increase of 20% in marketing dollar value increase

Alliance Atlantis Films, Toronto, ON 2000-2013

  Led marketing operations within the organization which centered on developing financial models and goals and supervising a cross-functional marketing team

  Played a lead role in creating promotions and generating publicity for The Hunger Games trilogy, The King s Speech , and various Canadian films such as Goon and Passchendaele

  Obtained over $500K in media campaign value through the utilization of bonus campaigns while managing a limited marketing budget