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Xxxxxx, XXXXXX xxxxxx ￨ (xxx-xxx-xxxx ￨ email@example.com
Performance-Centric Director with 20+ Years Experience Committed to Improving Sales Results and Exceeding Goals
Multi-Site Operations Management ￨ Regional / Territory Management ￨ On- / Off-Premise Channels
New Business Development ￨ Team Building ￨ Training / Development ￨ Program Design / Development
High-Volume Sales ￨ Marketing ￨ Brand Promotions ￨ Strategic Analysis / Planning ￨ Trends Tracking
Highly Accomplished Leader who makes profitable sales and business development decisions to reflect positively on multi-site beverage operations in alignment with a company s vision, value, and goals. Top Performer who offers solutions-focused critixxxxxxl thinking for insightful, change-oriented results, including implementing fully integrated strategies and diverse training seminars (i.e. draught systems, proper pour, proper handling from draught beer). Visionary Professional who rises above challenges to improve the bottom line and achieve winning outcomes, including quickly adapting to evolving beverage-specific marketplace scenarios. Excellent Communixxxxxxtor who develops synergistic relationships with cross-geographixxxxxxl executives, sales / business teams, and clients, and who leads peers by example and with ethics and integrity to optimize success.
On-Premise Sales Director Regions 6-7 (2014 Present)
Xxxxxxpitalize on the opportunity to proactively achieve regional sales and distribution objectives within an on-premise channel for the Western United States, including leading forward-thinking sales among all major venues. Contribute skill in the use of regional sales and data to implement strategic plans designed to maximize results.
Comprehensively prepare and complete key action plans.
Expertly identify trends and implement profit-generating change.
Support ongoing performance and xxxxxxreer development of direct reports.
Key Account Manager (2012 2014)
Strategixxxxxxlly steered sales development and distribution of ABI brands in on-premise national accounts in Southern Xxxxxx, including developing and implementing training modules centered on synergistic staff training. Collaborated with front-line wholesaler sales staff to mentor and advance targeted selling skills.
Successfully managed all major venues in a large-sxxxxxxle Southern Xxxxxx territory.
Continually exceeded territory-wide volume and distribution goals on an annual basis.
Marketing Coordinator ￨ CBA Brand Manager AB Sales of Xxxxxx (2010 2012)
Spearheaded results-generating sales and distribution of ABI and Craft Brewers Alliance brands in both on- and off-premise channels. Interfaced among the marketing team to implement brand s high-visibility special events.
Created and implemented innovative draught beer-centered training modules.
Led company s Top 20 craft-focused accounts for on- and off-premise channels.
Retail Account Manager ABI (2007 2010)
Drove business growth of ABI brands within competitive on- and off-premise channels via targeted sales development and distribution initiatives. Strategixxxxxxlly mentored front-line wholesaler staff to optimize success.
Developed key training modules centered around both selling channels.
Recognized for exceeding territory volume and distribution goals annually.
Yyyyyy x. yyyyyy ￨ (xxx-xxx-xxxx Page Two
Retail Account Manager InBev (2002 2006)
Maximized bottom-line performance by increasing sales and distribution of InBev USA brands in both on- and off-premise channels, including developing and implementing training modules centered around draught beer. Collaborated with front-line wholesaler sales staff to coach, mentor, and advance selling skills and boost results.
Exceeded strategic volume and distribution goals set annually.
Personally managed 50 of the highest volume accounts in the territory.
Liaised among marketing teams to promote high-visibility special events for brands.
On-Premise Sales Manager
Utilized broad scope of industry knowledge toward driving high-volume sales and distribution of Crest Beverage distributed brands in on-premise channels, including developing and implementing training modules centered around draught beer. Trained, mentored, and managed a 6-member team handling 800+ profitable accounts.
Successfully exceeded territory volume and distribution goals on an annual basis.
Collaborated with marketing teams to initiate brand-specific, high-visibility special events.
Owner ￨ Operator
Led strategic sales, business development, and successful operations of a popular bar and restaurant facility, including recruiting, training, mentoring, and managing a customer service-oriented team; handling accounting, budgeting, and financial efforts; and overseeing inventory control, as well as aligning with regulatory requirements.
Contributed skill in preparing detailed journal entries, account analysis, and reconciliations.
On-Premise Sales Representative
Played a vital role in collectively increasing sales and distribution of Mesa distributing brands within a lucrative on-premise channel. Conceptualized and developed training modules centered around draught beer for a retailer staff.
Continually increased territory volume and distribution goals annually.
Bachelor of Arts
MBAA Stewardship ￨ Draught Systems Training
Anheuser-Busch / InBev Draught Beer Glassware Training
High-End Draught Training ￨ InBev USA Import Draught Training
Anheuser-Busch / InBev Product Knowledge & Food Pairing Training
First-Level Cicerone Certifixxxxxxtion
Yyyyyy x. yyyyyy
Xxxxxx, XXXXXX xxxxxx ￨ (xxx-xxx-xxxx ￨ firstname.lastname@example.org
Hiring Agent Name
I am exploring a new xxxxxxreer opportunity within a challenging [ Insert Job Title ] role, and I believe that I xxxxxxn make a positive contribution to your bottom-line performance.
To acquaint you with my background, I offer 20+ years of lucrative, profit-centric beverage experience with proven talents in Multi-Site Operations Management, High-Volume Regional / Territory Management, New Business Development, On- / Off-Premise Channels, Sales, Marketing, and Brand Promotion. I am also well-versed in Team Building, Training / Development, Program Design / Development, Strategic Analysis / Planning, and Trends Tracking, among other areas.
Currently, as an On-Premise Sales Director (Regions 6 7) for Anheuser-Busch InBev, I expertly drive regional sales and distribution objectives within an on-premise channel for the Western United States. Within this role, I successfully lead forward-thinking sales among all major venues. I also continually use regional sales and targeted data to implement strategic plans designed to maximize results.
A sample of my accomplishments include:
Comprehensively preparing and completing key action plans.
Expertly identifying trends and implementing profit-generating change.
Supporting ongoing performance and xxxxxxreer development of direct reports.
To complement this experience, please note that I earned a Bachelor of Arts from Point Loma College. I completed extensive professional development with Anheuser-Busch, including training in Draught Systems, High-End Draught, Import Draught, Beer Glassware, and Product Knowledge & Food Pairing, and attained MBAA Stewardship. I also achieved First-Level Cicerone Certifixxxxxxtion from The Cicerone Program.
As this is just an example of my abilities, please refer to my enclosed resume for additional experience in sales, new business development, marketing, and account management roles.
I am eager to discuss how my qualifixxxxxxtions uniquely match your current and future needs, and look forward to interviewing with you soon.
Yyyyyy x. yyyyyy
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