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Public Awareness & Education Campaigns ~ Media Relations ~ Marketing
Offer vast communications experience including public/media relations, corporate communications, marketing, and program management across radio, television, newspaper, and social media channels.
Adept at press release writing, speech writing, crisis management, and public awareness & education programs within public, private, and NGO sectors.
Proven ability to write focused and engaging pieces for diverse audiences, constantly ensuring accuracy, clarity, appropriateness, and timeliness; highly skilled at fact-checking, editing, and strategic message development.
Outstanding experience working in a cross-cultural environment, and offer a strong blend of negotiation, influencing, presentation, and interpersonal skills.
Consistently maintain extremely high standards of quality and innovation for all marketing, corporate, and promotional communications, channels, and materials.
Adept at working within stringent deadlines and fostering cooperative relationships with key stakeholders to accomplish goals.
National Trust Parks of The Virgin Islands, 2017 to Present
Methodically conduct Knowledge, Attitude and Perception (KAP) study and prepare communication plan to assess and optimize protection of ecologically and historically important areas through critical collaboration with public and private sector entities.
RBC/RBTT, 2011 To Present
Spearhead Young Leaders Program in St. Vincent and the Grenadines by proactively liaising with local schools to increase awareness and participation.
Orchestrate annual Young Leaders awards ceremony to recognize outstanding achievements.
Eastern Caribbean Telecommunications Authority, 2015 to 2017
Corporate Relations and Communications Manager
Independently planned, conceptualized, established, and launched public relations, outreach, public education, and communication strategy for company.
Provided influential guidance to financial services company regarding communication plan for St. Vincent and the Grenadines business region.
National Congress of Women, 2012
Expanded congress activity into St. Vincent and the Grenadines by crafting high-impact media plan and fostering productive communication among key stakeholders and partners.
Strategically coordinated daily activities of Congress Secretariat to maximize use of time and resources in achieving performance goals.
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St. Vincent Electricity Services, 2011
Project-managed development of company's corporate communication and public relations plan.
Media & Communication Expert
Pioneered first-of-its-kind public education and awareness program to support establishment of an agribusiness cluster in St. Vincent and the Grenadines.
United States Peace Corps, 2010 to 2011
Organized, standardized, and delivered professional training to Peace Corps in St. Vincent and the Grenadines with a goal of optimizing effectiveness and outcomes of community assignments.
Caribbean Community (CARICOM), 2009 to 2011
Investigated and identified issues and constraints relating to participation of stakeholders and beneficiaries in Caribbean Single Market and Economy in St. Vincent and the Grenadines.
Government of St. Vincent and the Grenadines/World Bank, 2005 to 2009
Behavior Change Specialist / Communication Consultant (2007 to 2009)
Championed national HIV communication strategy, trained HIV peer communicators, and devised highly informative HIV/AIDS communication tools and products.
Media & Communication Consultant (2005 to 2006)
Headed National Emergency Management Organization s public education and awareness program including development of Emergency Broadcast Protocol, creation of training module, instructing media practitioners, and hosting radio call-in show on disaster preparedness and management.
Commonwealth Youth Program, Commonwealth Secretariat, 2004
Created series of booklets and CD versions on National Youth Councils in the Commonwealth.
Health Education Unit, Government of the British Virgin Islands, 2001 to 2003
Governed communication programs for Ministry of Health and provided critical guidance to government representatives specific to press/media/public relations initiatives.
Produced and hosted regular radio program and live television/radio call-in shows for special events.
Eastern Caribbean Central Bank, 1999 to 2001
Formulated detailed communications strategy for Eastern Caribbean Stock Exchange, sub-region s first Securities Market, including marketing, promotional, educational, and awareness aspects.
Authored press releases and created compelling promotional pieces for print, TV, website, and radio.
Caribbean Disaster Emergency Response Agency, 1998 to 1999
Information & Communications Officer / Project Coordinator
Shepherded Montserrat Evacuees Project by instituting information & communications program for displaced persons following eruption of La Soufriere volcano.
Established and publicized methods for families to reconnect with relatives, arranged counseling services, and maintained extensive media communications.
MSc, Social and Public Communications, London School of Economics & Political Science
BA Honors, Communication with Social Sciences, University of the West Indies
Diploma, Mass Communication, CARIMAC-UWI
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