Dedicated, self-motivated professional possessing over a decade of experience devising strategic plans, driving business development, handling public relations and designing highly effective marketing campaigns.

         Dynamic interpersonal communication skills, instrumental to cultivating positive relationships and engaging audiences in public speaking settings.

         Consistently recognized for the ability to streamline existing operations and significantly increase efficiency throughout daily operations.

         Strong attention to detail with extensive experience conducting in-depth market research, compiling demographic data and performing competitive analysis.

Lyons Hunter Media Group, LLC., Birmingham, MI 2003-Present

         Fulfill key proprietary role, focusing heavily on writing highly engaging articles, enhancing existing public relations and conducting in-depth research.

         Author news stores and articles for well renowned organizations.

         Demonstrate top-notch organizational skills and an ability to complete assignments in deadline driven environments.

Key Achievements:

         National Geographic Traveler Magazine (2017): Wrote article titled Truth or Dare outlining a 65-day solo journey to 23 countries across Africa and Asia; completed Midwest tour publicly speaking about travel resilience and adventure.

         MORE Magazine (2015): Wrote article titled Parachuting Back to Life chronicling extreme sport adventures of the Dare Divas; captured attention of ICM Partners Talent Agency, Shonda Rhimes and Fox 2000 for film and book deal.

         The Morning Sun Newspaper, Midland, MI (2017-Present): Leverage strong organizational abilities to create weekly calendar, proof / cross reference online content, conduct in-depth research and author engaging content.

         The Oakland Press Newspaper, Pontiac, MI (2008-Present): Author news stories covering various topics, including policy development and political interplay throughout government entities.

Aquent / Vitamin T, Royal Oak, MI 2014-2017

Creative Marketing Agent

         Collaborated extensively with team members to devise strategic plans to significantly grow within market.

         Built high-performance teams by tapping into talent pool, identifying available resources and appropriately matching skillsets for roles including Graphic Designers, Web Designers and UX-UI.

         Contributed extensively to on-time, within budget completion of multiple projects.

         Developed and implemented highly innovative strategies to boost team performance.

Society of Manufacturing Engineers, Dearborn, MI 2011-2013

Sr. Marketing Specialist

         Fulfilled critical leadership role responsible for directing creative strategy and tactical implementation of professional development products.

         Leveraged top-notch organizational abilities to successfully manage marketing budget valued at $520k.

         Designed, developed and deployed innovative advertising strategies, including e-mail campaigns, mailers and promotional events, to grow existing client base.

         Demonstrated excellent communication abilities while forming positive relationships with vendors and internal stakeholders.

         Streamlined process improvement initiatives to significantly assist with workforce reduction within a non-profit organization.

         Utilized various tools, including customized URLs and Google Analytics to generate leads.

Key Achievements:

         Strategically facilitated all aspects of 35+ trade shows throughout the US and Canada.

         Captured 325+ leads within Salesforce and thoroughly tracked through sales cycle.

Thomson Gale Publishing, Farmington Hills, MI 2003-2008

Marketing Strategist | Account Manager

         Recipient of merit based promotion due to strong marketing and advertising abilities.

         Utilized top-notch marketing skills to manage product bag, including databases, e-books and reference textbooks, valuing $5M.

         Conducted in-depth market trend research, performed competitive analysis and developed surveys to obtain detailed snapshots of targeted demographic.

Key Achievements:

         Tactically increased opt-in conversions by 23%.

         Developed accurate sales forecasts based on market data compilation.

MBA, Emphasis in Marketing, Lawrence Technological University, Southfield, MI

Bachelor of Science in Political Science, University of Michigan, Dearborn, MI

National Association of Black Journalist

Society of American Travel Writers

American Marketing Association

National Sales Network

Jim Dandy Ski & Adventure Club