Accomplished sports marketing management leader with a consistent, proven track record of success.

  Valuable, hands-on experience leading brand programs for professional athletes in the NFL, NBA and MLB.

  Outstanding network of contacts in the media, publishing, entertainment and film industries.

  Achieved exceptional media coverage for clients in leading news and sports broadcast network and media outlets, including ESPN, FOX Sports, CNN and leading national magazines like GQ and Maxim.

  Experience securing corporate partnerships across multiple industries, including hospitality, telecommunications and sporting goods manufacturers.

Vice President, Public Relations, Independent Sports & Entertainment Los Angeles, CA 2012-Present

  Secure positive press coverage for a client roster that includes professional athletes.

  Build and maintain relationships with athletes in the NFL, NBA and Major League Baseball.

  Create opportunities for clients in partnership with professional sports leagues, major brands, broadcast networks and production companies.  

  Secure coverage national and local print, broadcast and digital outlets, as well as on social media.

  Plan, promote and execute book promotions, speaking tours or sports camps for clientele.

Founder and President, Mint Sports and Entertainment Group Los Angeles, CA            2002-2012

  Created a firm that marketed and promoted professional athletes via the print and broadcast media; social media; and special events, including participation in charities.

  Led development and management of the public image of NFL, NBA and MLB players.  

  Generated favorable press in ESPN The Magazine, GQ, Esquire, Maxim and Vogue, among others.

  Worked closely with corporate partners such as ESPN, Taco Bell and Sprint, among others.

  Developed paid partnerships for clients at top sports management firms.

Media Relations Expert, Steinberg Moorad & Dunn Newport Beach, CA            1998-2002

  Secured positive media coverage on behalf of clientele for this sports agency.

  Persuaded decision makers at ESPN, FOX Sports Net, CNN, Sports Illustrated, USA Today and HBO, as well as personnel with the NFL, NFL teams and national and local corporate sponsors.

Director, Southern California Region, Sport & Social Clubs of the US Los Angeles, CA       1995-1998

  Led 15 personnel at this grassroots marketing and special event management firm.  

  Initiated and crafted dynamic sponsorships and programming for Anheuser-Busch, Jack Daniel s, Diet Coke, Wilson Sporting Goods, New Balance and Power Bar.

Bachelor of Arts (BA), University of Arizona Tucson, AZ; earned 1994