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11033 Fruitland Drive, #5 (310) 0000 xxxxxx xxxx , xxxx , xxxxx 00000 abc@xyz.com

 

Regional Credit Sales Manager

Dynamic Leader Committed to Driving Lucrative New Business Development and Consistently Surpassing Sales Goals

 

Client Relationship Development / Management Sales Marketing Presentations

Key Event Coordination / Management Trade Shows Public Relations Public Speaking

Short- / Long-Term Planning Trends Tracking Competitor / Market Research Negotiations

Consumer Promotional Campaigns Product Engagement Budget / Expense Control Customer Service

 

Highly Accomplished Leader who drives companywide growth, creates targeted initiatives, provides world-class service, and cultivates a strong company image with superior quality, and who offers solutions-centric critical thinking for insightful, change-oriented business results to align with a progressive company s strategic vision, value, and goals.

 

Influential Self-Starter who actively promotes a record of decision-making success in culturally diverse workplaces, and who consistently optimizes cross-functional team dynamics to support collaboration, collective excellence, and innovation.

 

Engaging Communicator who develops synergistic relationships with C-suite decision-makers, business professionals, stakeholders, and a diverse client base, and who leads multidisciplinary peers by example and with ethics and integrity.

 

Professional Synopsis

 

Nissan USA, Los Angeles, CA (2014 Present)

 

National Traveling Product Specialist Corporate Representative Team Manager

Capitalize on the opportunity to lead forward-thinking and thought-leading marketing content for media events and additional outward-facing outlets, including accurately defining buyer and user personas and identifying on-point messaging for delivery to consumers. Expertly address media cross domains (i.e. TV, radio, print, internet), and serve as a media-trained corporate representative at high-attendance auto shows, marketing events, product launches, and media events in the U.S. Train, mentor, evaluate, and manage a top-performing team of new hires, including facilitating 1:1 collaborations to individually identify developmental needs, foster career growth, and advance employee capabilities.

 

  Exemplified A+ quality consumer / corporate engagement efforts.

  Successfully supported corporate executives on Auto Show Press Days.

  Regularly commended for ability to identify high-conversion opportunities.

  Expertly pivoted conversions into sales lead generation opportunities and final sales.

  Actively liaised between consumers and corporate office to provide valuable product feedback.

 

Sanchez Law Firm, Los Angeles, CA (2013 2014)

 

Channel Integration & Marketing Manager

Strategically steered development of results-centric plans to build and sustain mutually beneficial relationships while concurrently generating new business based on integral market research. Liaised among multidisciplinary communications teams to develop social media strategies, messages, and / or stories to appeal to new and / or existing business. Efficiently tracked and monitored social media analytics to meet the goals and objectives of the law firm. Developed strategic direction of firm s domestic selling channels (i.e. social, online, radio, print) to ensure cross-collaborative results.

 

  Seamlessly coordinated charitable giving and attorney participation within the community.

  Spearheaded new strategies to increase business and clientele and generate 24% of 2013 s revenue.

  Created 2017 s Law Abiders marketing story across three main communications channels to promote relations between associates and audiences; enhanced outside brand success of Law Abiders story.

 

American Income Life Insurance Company, Los Angeles, CA (2009 2013)

 

Public Relations & Marketing Specialist

Utilized broad scope of industry knowledge toward driving marketing, customer message management, competitive assessments, and consumer promotions and trades initiatives while successfully building relationships among C-suite executives to introduce new services and programs. Executed marketing efforts by leading monthly sales presentations.

 

 

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American Income Life Insurance Company, Los Angeles, CA (continued)

 

Public Relations & Marketing Specialist

Conducted market research and competitive analysis to boost sales and marketing. Expertly developed collateral marketing tools, surveys, member education pamphlets, fundraising outlines, and online referral links. Collaborated among top management and sales agents to roll out new strategies for complex customer acquisition and retention plans. Developed communications plans and agenda outlines for client presentations and delivered competitive reviews to communicate trends. Budgeted promotions, client newsletters, and member recruitment tools. Delivered education, training, and value-added media opportunities within industry-leading tradeshows and community outreach events.

 

  Increased customer service reviews and survey responses by 30% at year-end.

  Successfully signed 75+ NPOs, labor unions, credit unions, and school districts.

  Actively built relationships with key executives to exceed targeted partnerships by 5%.

  Created marketing initiatives for AIL brand awareness throughout the Southern California area.

  Increased lead generation 15% by producing key deliverables (i.e. surveys, pamphlets, online referrals).

 

Mo t Hennessey Brands, Los Angeles, CA (2007 2008)

 

Brand Field Marketing Manager

Expertly led on-site coordination for exclusive Hennessey brand events to continually ensure successful promotions throughout the Greater Los Angeles area. Contributed sharp analytical abilities toward accurately generating marketing reports, as well as improving product-specific sales by documenting comprehensive research regarding consumers. Mentored and managed a highly qualified team of brand ambassadors on product awareness for special events.

 

  Increased brand awareness while managing on-site sampling initiatives.

  Led product sampling and brand representation at 2008 s Golden Globe Awards.

  Collaborated with VIP clients, managers, and industry professionals to promote Mo t & Chandon.

  Ensured ongoing satisfaction with Hennessey products via valuable consumer and VIP client interviews.

 

Open Minds Advertising Agency, Los Angeles, CA (2006 2007)

 

Corporate Brand Field Ambassador

Maximized bottom-line performance by aggressively driving marketing and brand awareness for 30 Cold Stone Creamery stores within a competitive Los Angeles territory. Continually researched new business opportunities while promoting the Cold Stone brand to increase store sales by coordinating community and school events (i.e. fundraisers, ice cream socials, festivals, holiday events, business meetings). Led targeted meetings among franchisees, including assembling marketing materials, making presentations, and building profitable relationships among businesses owners.

 

  Successfully boosted store sales $40,000+ by the end of the 2nd Quarter.

  Served as a designated community relations / field marketing representative.

  Collaborated with employees to generate awareness and motivate them for marketing.

 

Black Entertainment Television (BET), Los Angeles, CA (2004 2005 2006)

 

Public Relations Assistant

Played a vital role in supporting BET s public relations team s efforts to consistently generate dynamic awareness and media interest for the network s programming, executives, and on-site musical talent for performances for the awards show.

 

  Served as a red-carpet spotter and go-to media check-in assistant.

  Proactively scheduled and / or assisted with media interviews for talent.

 

Education

 

Bachelor of Arts in Mass Communications (Minor in Marketing) University of California, Berkeley

 

Community Leadership

 

Special Events Coordinator, Spicy Life, LLC

Co-Founder GiveBack L.A. An Event that Feeds 7,000+ Homeless Families Annually

Founder, Instant Impact Community Service Initiative HomeLight Mission Community Center

 

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