Yyyyyy x. yyyyyy Magnolia, XXXXXX xxxxxx

Results-Driven Leader Seeking Event Manager Role

Global Event Coordination / Management | Strategic Analysis / Planning | Trends Tracking

Marketing | Advertising | Promotions | Social Media | Campaign Management | Catering Management

Program Development / Management | Budget Control | Account / Financial Management | Expense Control

Staffing | Sales Contracts / Agreements | Industry Networking | Community Relations | Business Development

Ambitious self-starter who exhibits proven experience in event coordination / management, program development, marketing, advertising, promotions, social media, and brand optimization in alignment with an employer s vision, value, and goals, and recruits, mentors, and leads teams by example and with integrity to deliver services excellence. Top performer who contributes sharp analytical abilities and superior attention-to-detail while demonstrating expertise in evaluating multi-industry trends to ultimately develop and promote high-attendance tradeshows and events. Out-of-the-box thinker who seamlessly liaises among C-level executives, NPO leaders, business / operational teams, vendors, and the public while driving lucrative results in collaboration with area hotels, chambers, convention visitor bureaus, and key associations.

Del Frisco s Restaurant Group, Houston, XXXXXX 2016 Present

Sales & Event Planner

Drive business growth for this leading nationwide restaurant group by aggressively generating revenue in the private dining room(s) via targeted direct sales, direct mail, and additional sales / marketing initiatives. Rapidly identify key markets to generate core business for private dining room(s), including corporate events and / or conventions and conferences. Expertly develop results-focused marketing plans, and track repeated business and / or referrals to boost the bottom line within competitive markets. Ensure seamless communications between various areas of the restaurant to promote continued excellence in services and quality. Build profitable relationships with area retailers and event planners to exceed client goals for diverse events (e.g. engagement parties, rehearsal dinners, company meetings), and closely collaborate with restaurant management to develop in-house special events to actively market private dining.

  Generated and executed $568,000 in private dining revenue in 2017.

  Increased marketing and business development by 300% from prior year.

  Produced historical record-breaking attendance for an open house with 350+ attendees.

  Contributed to consecutive months of exceeded budget and sales within the first 9 months of employment.

Global Shop Solutions, The Woodlands, XXXXXX 2013 2016

Tradeshow & Event Coordinator

Capitalized on the opportunity to conceptualize, develop, coordinate, and manage forward-thinking corporate events, including, but not limited to, conventions, conferences, tradeshows, corporate sponsored events, hotel room blocks, customer training events, and social and online events. Expertly negotiated and managed contracts with sponsors, hotels, vendors, and suppliers. Boosted brand awareness through promotional marketing; administered social media marketing and campaign management; developed corporate media campaign strategies; and supported tradeshow, conference, industry media, and event partnerships in Malaysia, Indonesia, Singapore, Australia, New Zealand, Mexico, and Canada.

  Received $50,000+ in free advertising from media partners.

  Increased live customer training events by 60% and social events by 50% in 2015.

  Contributed to revenue which produced two company record-breaking quarters in 2015.

  Developed and prepared event and annual operating budgets, and managed overall expenses.

  Created partnership with local hotel providers to secure 1,000+ customer reservations in 2015.

  Achieved record-breaking webinar registration results for customer training series in 2014 and 2015.

  Generated $1.5 million in sales via tradeshow marketing channels with largest purchase order of $320,000+.

  Redeveloped four types of customer training events for a record-breaking total of 80 opportunities in 2015.

  Coordinated efforts with high-profile trade publications and associations for maximum company visibility.

  Increased print and online media coverage by 200% in 2014 and 2015, and was featured in Bloomberg Business.

  Successfully launched the corporate expansion to Australia by creating, developing, and implementing a market entry plan and media plan, along with developing profitable local partnerships, tradeshow, and event activities.

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Kennedy Space Center Visitor Complex, Cape Canaveral, FL 2011 2013

Event Manager

Strategically steered development, coordination, and management of NASA meetings and event initiatives for Kennedy Space Center Visitor Complex and associated properties with up to 1,200+ attendees and / or guests. Interfaced between NASA and Delaware North Companies Parks and Resorts (DNC) to build strong client relations and ensure theme park and meeting venue specifications were communicated and executed for a successful experience. Effective prepared and / or distributed Banquet Event Orders (BEOs). Coordinated social media events with KSCVC Public Relations Director. Participated in multi-department event meetings.

  Managed consumer events with a budget exceeding $700,000+.

  Increased meetings and events 110% during first year of employment.

  Secured $10,000+ in sponsorship funding to support key NASA-based events.

  Served as Consumer Events Manager for DNC at KSCVC and associated properties.

  Met and / or exceeded sales quotas while adhering to sales guidelines, policies, and procedures.

  Planned park-wide events to showcase Kennedy Space Center Visitor Complex with a $100,000+ budget.

  Increased revenue goals via industry tradeshows and associations, solicitations, and community-wide events.

Brevard County Bar Association, Viera, FL 2009 2011

Tradeshow & Event Coordinator

Maximized bottom-line performance for the BCBA by directing high-volume event coordination efforts, including developing comprehensive plans and executing logistics (e.g. site inspection/ selection, entertainment, d cor, floral, food and beverage, transportation, parking, registration, attendee management, reporting, staffing, room layouts and set-up, A/V technology, ancillary contracts, off-site dinners, activities and print materials). Exhibited sharp analytical abilities toward negotiating contracts; developing, preparing, and monitoring event and annual operating budgets; and managing expenses, along with formulating cost-effective processes to guarantee financial success. Led contract negotiations with sponsors, hotels, vendors, and suppliers, and procured speakers and arranged travel requirements.

  Recruited new members and increased membership rates by 10%.

  Generated $20,000+ in annual established goals and budgetary requirements.

  Executed the largest Continued Legal Education Seminar for the 18^th Judicial Circuit.

  Developed an online registration system, and created three years of Master Event Calendars.

  Created new cost-effective procedures in alignment with strict non-profit budget requirements.

  Coordinated and executed 75+ high-level meetings and events with Brevard County judges and attorneys.

  Strengthened relations with customers, members, participants, community groups, vendors, and volunteers.

  Developed event communications and marketing materials (e.g. brochures, flyers, programs, online marketing).

  Achieved highest membership, event attendance, and financially successful years in history of association, including attaining $100,000+ in earned income for 2009-2010 fiscal year by assisting BCBA president in implementation of organizational objectives and strategic priorities for association s yearly calendar of events.

Manpower, Orlando, FL 2008 2009

Conference, Convention & Tradeshow Staffing

Spearheaded staffing initiatives for numerous conferences, tradeshows, meetings, and events to support corporate event manager and corporate clients, including mentoring and managing staff members to achieve excellence in event results with an exceptional attention-to-detail and flexibility in support of wide-ranging client needs. Handled annual rebookings.

  Recognized as the go-to eyes and ears for the Head of the Hospitality Division at Manpower.

  Served as onsite staff for meeting / event planners, promotions groups, and destination management companies.

Non-Profit Involvement, Various Locations, FL 2008 2009

Event Support Staff

Utilized broad scope of industry knowledge and dynamic business acumen toward supporting 30+ professional events, including managing registration tables, guest check-in / out, event set up / breakdown, transportation assistance, and event food and beverage needs. Managed silent and live auctions for events. Delivered high-quality events in compliance with organizational deadlines. Built and sustained productive community relationships.

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Non-Profit Involvement, Various Locations, FL (continued) 2008 2009

Event Support Staff

  Successfully supported events that raised $100,000+.

  Served within an event support staff role for 30+ professional events ranging from high-profile Central Florida non-profit organizations as NACE and the Kissimmee Convention & Visitors Bureau to Give Kids the World.

Florida Micro Beverage Distributors, Ltd., Orlando, FL 2006 2009

Promotion Staff Manager

Played a vital role in directing high-volume promotions initiatives for brewery and / or distributor, including coordinating and managing event set up and organizing key logistics to achieve goals. Liaised among organizers of events and business owners to meet event needs. Led promotions, announcements, and media relations efforts.

  Successfully developed profit-generating brand awareness strategies.

  Expertly analyzed market trends, competitors, and customers to develop annual marketing plans.

University of Central Florida

Bachelor of Science in Event Management | Bachelor of Science in Hospitality Management

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