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Media/Music Marketing Management
Self-assured, dynamic, and results-driven professional with more than 16 years providing high-performance marketing and customer services in the media production and entertainment industries.
- Strong passion for bringing music entertainment to the public with process efficiency and branding excellence.
- Developed and executed marketing strategies that grew the MTV business in Canada by 40% on first year of tenure, and provided creative involvement for on-the-ground live programming of big name shows across North America.
Detail-oriented, analytical and methodical with critical thinking to resolve marketing issues even under stress.
Well-organized and resourceful with multitasking skills that optimize limited resources to achieve outstanding results.
Strong people management and interpersonal communication skills that inspire confidence with talents and business partners in achieving shared commitments.
Strategic Media Planning & Execution
Marketing & Sales
B2B/B2C Channel Sales
Online Marketing (Social Media, YouTube, SEO, Blogging, etc.)
Brand Management & Positioning
Music Media Content Management
Media Productions Management
Entertainment Business Development
Customer Service Management
Relationship Management (Clients, Partners, Suppliers & the Public)
Market Research & Planning
Competitor Intelligence Analysis
Consumer Lifestyle Trending
Program Budget Management
Staff Supervision & Training
MuchFACT & BravoFact | Bell Media Inc
Provide strategic direction in managing Canadian music talents and programming content (MuchFACT) and independent film production (BravoFACT), aligning banding and positioning with corporate and partner objectives, marketing strategies, and content initiatives, while serving as the main point of contact in music & film programming.
Develop and execute marketing plans, leading a team of professionals in the music industry in harnessing promotional opportunities, brand partnerships, content development and programming across multimedia platforms involving brands like etalk, Comedy, Space, CTV, E!, Much, Much Digital Studios, M3, MTV, The Loop, CP24, MuchLoud, MuchVibe, MuchRetro, MTV2, and Juicebox.
Manage and steer content creation and development for music properties, signing talent/creators for Much Digital Studios (Much s YouTube Channel), and opening new content opportunities for talents, programming concepts and ideas to meet an ever-changing fast-paced audience demands for high quality entertainment.
Collaborate with the marketing research team to determine consumer trends and entertainment successes in a timely manner in developing marketing and talent investment plans that yield the best ROI.
Steered marketing strategies for the Music & Entertainment brands across all properties and media channels in Canada that included MuchMusic, MTV, MuchMore, E!, MTV2, Much Vibe, Much Loud, mtv.ca, muchmusic.com and muchmore.ca.
Explored creative avenues for integrating music entertainment strategies into the day-to-day brand operations, collaborating with 3rd party content providers in aligning their goals with the brand s marketing directions to create compelling content that drove revenue and ratings.
Developed and executed custom marketing plans and initiatives for brand partnerships like Coca Cola, Crush, and Garnier Fructis, among others, creating Much Office sessions, and managing all music content on all levels within the media from On-air, Online, Social, Print, Radio, Touring and more.
Drove an increase of 50% average minute audience in all music programming.
Led weekly music committee meetings, deciding on music content placement across the channels and websites.
Oversaw music content supervision and advisory to shows like Degrassi, LA Complex and other homegrown shows.
Managed a team of 5 professionals involved in Marketing, Programming, Talent & Artist Relations and Digital/Social, providing strategic direction in aggressively surpassing year-on-year corporate targets across the specialty brands, and liaising with record labels, talent managers, artists & 3rd party promoters to ensure all goals were addressed with expected deliverables.
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Professional Experience (continued)
Responsible for consumer marketing for all MTV and MTV2 properties including all branding and marketing communication involving on-air, online, radio and print media channels.
Built sustainable professional relationships with record labels, music agencies and talent managers to build regular content for on-air and online programs at MTV and mtv.ca, ensuring content alignments with market trends and consumer preferences.
Developed and oversaw execution of weekly music program for mtv.ca including The Leak and MTV Drops (album advance listening), selecting music video content featured on MTV proper using promotional spots.
Ensured integration with on-air promotions team, creative departments and production.
Interacted with creative departments in approving content for airing on MTV, successfully launching 2 new television channels in the Canadian marketplace.
MTV CTV Globemedia
Responsible for building sustainable professional relationship with internal departments and media distributors, artists, and recording labels that enabled marketing plans and programs to achieve business objectives.
Assisted senior management in routine day-to-day operations of MTV and all its properties while managing external relations with television service providers and record labels across Canada.
Grew audience share on the major shows by an average of 40% from year 1.
Provided direct creative involvement for on-the-ground live programming of big name shows across North America.
Instrumental in the successful launch of MTV in Canada in 2006, positioning the brand across Canada on all media channels from print, online, on-air, to events and partnerships with 3rd party companies.
Built sustainable professional relationships with record labels, providing ground activation at all MTV events on a national and global scale.
Universal Music Canada
Responsible for 360 marketing plans for artists under Universal s umbrella roster, creating online artists sessions program in partnership with Sympatico/MSN Live @ the Orange Lounge.
Developed and executed online marketing for all Universal signed artists domestic and internationally, implementing 3rd party partnerships with Universal artist roster.
Updated online content for Universal s official site: umusic.ca, including photography, and live shows.
Education & Credentials
Public Relations Degree, DURHAM COLLEGE Oshawa, ON (2001)
Professional Training & Certifications
YouTube Certified (Audience Growth) May, 2015
Director on the Board: MuchMusic's non-profit organization MuchFACT providing grants for the creation of music videos, viral EPKs, websites and other content tools for independent artists in Canada.
Jury Member: The Juno Awards, Polaris Music Prize and MuchMusic Video Awards.
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