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Yyyyyy x. yyyyyy

- 19 St. Clair Gardens Ÿ Toronto, ON M6E3V6 ( (xxx-xxx-xxxx *


Media/Music Marketing Management

Qualifications Profile


    Self-assured, dynamic, and results-driven professional with more than 16 years providing high-performance marketing and customer services in the media production and entertainment industries.

-    Strong passion for bringing music entertainment to the public with process efficiency and branding excellence.

-    Developed and executed marketing strategies that grew the MTV business in Canada by 40% on first year of tenure, and provided creative involvement for on-the-ground live programming of big name shows across North America.

    Detail-oriented, analytical and methodical with critical thinking to resolve marketing issues even under stress.

    Well-organized and resourceful with multitasking skills that optimize limited resources to achieve outstanding results.

    Strong people management and interpersonal communication skills that inspire confidence with talents and business partners in achieving shared commitments.


Key Expertise

    Strategic Media Planning & Execution

    Marketing & Sales

    B2B/B2C Channel Sales

    Online Marketing (Social Media, YouTube, SEO, Blogging, etc.)

    Brand Management & Positioning

    Music Media Content Management

    Media Productions Management

    Entertainment Business Development

    Customer Service Management

    Relationship Management (Clients, Partners, Suppliers & the Public)

    Market Research & Planning

    Competitor Intelligence Analysis

    Consumer Lifestyle Trending

    Event/Promotions Management

    Marketing Communications

    Program Budget Management

    Process/Workflow Improvement

    Profitability Management

    Staff Supervision & Training


Professional Experience


MuchFACT & BravoFact | Bell Media Inc

Director - Music Marketing Strategy May 2013 Present

Ÿ Provide strategic direction in managing Canadian music talents and programming content (MuchFACT) and independent film production (BravoFACT), aligning banding and positioning with corporate and partner objectives, marketing strategies, and content initiatives, while serving as the main point of contact in music & film programming.

Ÿ Develop and execute marketing plans, leading a team of professionals in the music industry in harnessing promotional opportunities, brand partnerships, content development and programming across multimedia platforms involving brands like etalk, Comedy, Space, CTV, E!, Much, Much Digital Studios, M3, MTV, The Loop, CP24, MuchLoud, MuchVibe, MuchRetro, MTV2, and Juicebox.

Ÿ Manage and steer content creation and development for music properties, signing talent/creators for Much Digital Studios (Much s YouTube Channel), and opening new content opportunities for talents, programming concepts and ideas to meet an ever-changing fast-paced audience demands for high quality entertainment.

Ÿ Collaborate with the marketing research team to determine consumer trends and entertainment successes in a timely manner in developing marketing and talent investment plans that yield the best ROI.

Senior Manager - Music Marketing Strategy 2010 2013

Ÿ Steered marketing strategies for the Music & Entertainment brands across all properties and media channels in Canada that included MuchMusic, MTV, MuchMore, E!, MTV2, Much Vibe, Much Loud,, and

Ÿ Explored creative avenues for integrating music entertainment strategies into the day-to-day brand operations, collaborating with 3rd party content providers in aligning their goals with the brand s marketing directions to create compelling content that drove revenue and ratings.

Ÿ Developed and executed custom marketing plans and initiatives for brand partnerships like Coca Cola, Crush, and Garnier Fructis, among others, creating Much Office sessions, and managing all music content on all levels within the media from On-air, Online, Social, Print, Radio, Touring and more.

Ÿ Drove an increase of 50% average minute audience in all music programming.

Ÿ Led weekly music committee meetings, deciding on music content placement across the channels and websites.

Ÿ Oversaw music content supervision and advisory to shows like Degrassi, LA Complex and other homegrown shows.

Ÿ Managed a team of 5 professionals involved in Marketing, Programming, Talent & Artist Relations and Digital/Social, providing strategic direction in aggressively surpassing year-on-year corporate targets across the specialty brands, and liaising with record labels, talent managers, artists & 3rd party promoters to ensure all goals were addressed with expected deliverables.


Yyyyyy x. yyyyyy

- 19 St. Clair Gardens Ÿ Toronto, ON M6E3V6 ( (xxx-xxx-xxxx *


Professional Experience (continued)


CTV Globemedia

Manager - Consumer Marketing & Promotion Dec 2007 Aug 2010

Ÿ Responsible for consumer marketing for all MTV and MTV2 properties including all branding and marketing communication involving on-air, online, radio and print media channels.

Ÿ Built sustainable professional relationships with record labels, music agencies and talent managers to build regular content for on-air and online programs at MTV and, ensuring content alignments with market trends and consumer preferences.

Ÿ Developed and oversaw execution of weekly music program for including The Leak and MTV Drops (album advance listening), selecting music video content featured on MTV proper using promotional spots.

Ÿ Ensured integration with on-air promotions team, creative departments and production.

Ÿ Interacted with creative departments in approving content for airing on MTV, successfully launching 2 new television channels in the Canadian marketplace.


MTV CTV Globemedia

Assistant Manager - Marketing & Promotions Aug Dec 2007

Ÿ Responsible for building sustainable professional relationship with internal departments and media distributors, artists, and recording labels that enabled marketing plans and programs to achieve business objectives.

Ÿ Assisted senior management in routine day-to-day operations of MTV and all its properties while managing external relations with television service providers and record labels across Canada.

Ÿ Grew audience share on the major shows by an average of 40% from year 1.

Ÿ Provided direct creative involvement for on-the-ground live programming of big name shows across North America.

Marketing & Promotions Coordinator Mar 2006 Aug 2007

Ÿ Instrumental in the successful launch of MTV in Canada in 2006, positioning the brand across Canada on all media channels from print, online, on-air, to events and partnerships with 3rd party companies.

Ÿ Built sustainable professional relationships with record labels, providing ground activation at all MTV events on a national and global scale.


Universal Music Canada

Associate Manager - Digital Marketing Mar 2005 Mar 2006

New Media Marketing Representative Oct 2004 Mar 2005

Online Marketing Coordinator Feb 2001 Oct 2004

Publicity / Promotions Assistant May 2000 Feb 2001

Ÿ Responsible for 360 marketing plans for artists under Universal s umbrella roster, creating online artists sessions program in partnership with Sympatico/MSN Live @ the Orange Lounge.

Ÿ Developed and executed online marketing for all Universal signed artists domestic and internationally, implementing 3rd party partnerships with Universal artist roster.

Ÿ Updated online content for Universal s official site:, including photography, and live shows.


Education & Credentials


Ÿ Public Relations Degree, DURHAM COLLEGE ŸOshawa, ON (2001)


Professional Training & Certifications

Ÿ YouTube Certified (Audience Growth) May, 2015


Ÿ Director on the Board: MuchMusic's non-profit organization MuchFACT providing grants for the creation of music videos, viral EPKs, websites and other content tools for independent artists in Canada.

Ÿ Jury Member: The Juno Awards, Polaris Music Prize and MuchMusic Video Awards.



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