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Dawn Beasley


Phone: (408) 598-9500

51 Loft Drive

Martinsville, New Jersey 08836


Resume bar.jpgOBJECTIVE

Seeking opportunity as Director of Business Sales where proven performance, leadership expertise, and sales management talents will provide an immediate and positive impact.


Resume bar.jpgPROFILE

           Extensive experience in wireless telecommunications industry with proficiency in selling high-speed data communications products across vertical markets such as insurance, retail, distribution, healthcare, banking, construction and government.

           Outstanding blend of communication, interpersonal, negotiating and presentation skills.

           Specialized expertise in penetrating new business, achieving exceptional levels of customer satisfaction, and training, coaching and motivating team members to display performance excellence.

           Possess superior public speaking skills including delivering presentations to executive leadership.

           Adept at managing multiple projects concurrently while meeting deadlines and achieving results.


Resume bar.jpgResume 2.jpgPROFESSIONAL EXPERIENCE


Verizon Wireless, 2000 to Present

Senior Manager, Marketing (2014 to Present)

           Leverage advanced understanding of company s go-to-market process to devise sharp and consistent program positioning while managing broad-scope needs of a large stakeholder / customer group.

           Align, mobilize, empower and direct team in executing impactful and revenue-driving launches for consumer wireless business.

           Join forces with internal GTM teams to analyze and develop optimal launch plans.

           Coordinate efforts across cross-functional teams to ensure 100% alignment and readiness prior to launch.

           Author documentation which provides high-impact messaging on all project details including launch overview, positioning, channel execution, and support.

           Decisively prioritize product launch requests and establish launch day command centers to troubleshoot and rapidly rectify key launch issues.

           Identify business / customer issues and pool resources with appropriate teams for prompt resolution as well as to deliver an optimal customer experience.

           Cultivate, nurture and maintain cohesive relationships with key business unit, functional partners, and field marketing operations to clarify needs, boost efficiencies across team functions, and navigate improvement.

           Engage and influence large teams and functional leaders to deliver results within critical deadlines.


Acting Director, MSO Sales Operations (2014)

         Managed Verizon s critical relationships with Comcast and Cox Communications, skillfully integrating MSO operations into core business operations and corporate sales process.

         Proactively improved sales skills and confidence of field teams by coordinating in-depth training, motivational talks, and team-building efforts.

         Conducted monthly field visits to retail stores, agent sites and MSO locations.

         Launched Northeast and Virginia markets to open sales channels for Cox Communications.

         Cross-trained team members to effectively perform across multiple departments.

         Diligently fostered transparent communication between Verizon and partners regarding goals and initiatives.

         Attended 2014 Global Women's Summit in Irving, Texas and was chosen to participate in Leading for Results training class.

Manager, Indirect Distribution (2012 to 2014)

         Spearheaded highly strategic distribution channel to maximize KPIs for growth, revenue, profitability and customer experience.



Professional Experience (Verizon) continued Dawn Beasley ~ Page 2 of 2


         Steered distribution management, operations, training, and project management while ensuring partner received top-level support to promote Verizon as market leader.

         Trained and educated Comcast employees in Verizon competitive advantages, products, services, promotions, and point-of-sale ordering systems.

         Strategically aligned partner telesales locations for best practices and key knowledge sharing.

         Supported, efficiently coordinated and led field sales teams to implement national and local objectives.


Verizon Wireless, Bellevue, WA, 2000 to 2012

Associate Director of Strategic Sales (2008 to 2012)

         Proactively drove business channel to achieve sales goals while increasing market penetration, boosting ARPU (average revenue per user), and managing churn.

         Reliably ensured delivery of first-class service to customers such as UPS, Comcast, HP, FedEx, Novartis, Tyco International, Abbott Laboratories, Deloitte & Touche, Coca Cola, generating up to $7M/monthly.

         Steered operations by seamlessly coordinating contract negotiations for new clients, analyzing complex sales reports, monitoring budget compliance, and devising action plans to increase sales productivity.

         Leveraged excellent human relations expertise to execute decisions regarding hiring/staffing, advancement and disciplinary action, provide coaching, training and mentoring, and facilitate productive employee relations with staff of between seven and nine personnel.

         Fostered, nurtured and promoted leadership qualities in National Account Managers and Major Account Managers, paramount to elevating morale and performance; led team to achieve YTD sales performance of 143% to quota and 27% YOY.

         Orchestrated efforts to continually expand customer base; led team to achieve 59% Net Promoter Score.

         Nominated for 2009 President's Cabinet for top sales achievement, ranking #9 region-wide.

         Championed first vertical team to include accounts such as Genentech, Novartis, Kaiser Permanente, and Sutter Health.

         Nominated in 2009 to company s prestigious President's Cabinet based on exceptional sales performance.


National Account Manager (2006 to 2008)

           Apply well-honed client relations expertise to manage and maintain national accounts which include Starbucks, Safeco Insurance, Weyerhaeuser and Emeritus Corporation.

           Conduct cross-departmental negotiations, prepare RFPs, define and analyze sales metrics across regions, and motivate sales force to achieve established targets.

           Effectively manage an enterprise account module which produces $3.7+M annually.

           Demonstrated an exceptional ability to quickly adjust to new roles and responsibilities by generating 35% year-over-year growth from 2006 to 2007.


Major Account Manager Large Business (2000 to 2006)

           Prospected, qualified, negotiated and secured major accounts such as Highline Medical Center, Evergreen Healthcare, Planned Parenthood, NW Hospital, Pierre Enterprises, Harborview Medical Center, and Good Samaritan Home Health & Hospice.

           Successfully landed contract with Valley Medical Center featuring 150 new lines of service from T-Mobile.

           Expanded account revenue from Seattle City Light, Catholic Health Initiatives and University of Washington.

           Negotiated new contract for Virginia Mason which involved 100+ new lines of service.

           Consistently exceeded monthly sales expectations, capturing 110+% of assigned goals.

           Recognized with Winner s Circle status in 2002, 2003, and 2004.


Earlier experience:


Enterprise Account Manager, Verizon Communications (formerly GTE Northwest), Everett, WA 1997 to 2000

Account Manager, Cingular (formerly AT&T Wireless Services), Bellevue, WA 1994 to 1997

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B.A. Degree in Communications, University of Washington

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