Brand Management/Communications/Licensing Professional, with exceptional knowledge and expertise,

seeking to utilize relevant experience and background in a challenging assignment as a

Senior Manager, Senior Director of Brand Licensing or Corporate Communications Director

Global Brand Development, Communications Strategy, Client Relationship Management, Licensing Programs, Sales Tools Development/Training, Negotiation/Conflict Resolution, Leadership/Mentoring, Executive Speech Authorship, Research and Report Development

  MBA, Business Administration, Bentley College and B.A., Psychology, Syracuse University; long-term stable career focused on gaining licensing approval based on clarifying customer perceptions, steering executive-level negotiations and directing communications

  Outstanding capabilities in delivering client experience, developing crucial best practices, meeting highest standards in personnel training on global level and improving efficiencies and marketing procedures

  Strengths in spearheading co-branding promotional activities with major manufacturers; exceptional skills in articulating brand value propositions, negotiation strategies and package pricing and developing marketing processes

  Demonstrable entrepreneurial skills in developing franchise providing high-end automotive aftermarket audio installations

J.D. Power & Associates, Westlake Village, CA 2006 - 2017

Director, Brand Licensing and Client Communications (2006-2017)

         Effectively led company award program communication; provided new materials/processes for clients and revised presentation/sales tools. Developed new customer service standards/recovery tools and improved problem resolution process leading to better communication and client experience, revision of marketing activities/tools, policy simplification and Division profitability rating at #1.

         Grew revenue to $33M from $13M based on new onboarding process, optimized team performance by developing/delivering dynamic training programs, improved employee responsiveness and efficiency; focused global training on service/sales/material review and produced 50% decrease in time requirements needed for contract review/material processing.

         Utilized improved brand value propositions, negotiation strategies and pricing in marketing activities, and increased inquiries by 70% to generate licensing records; developed new design/content flow/online implementation to restructured promotional research strategy and increased revenues by 50%.

         By co-branding promotional program with Toyota/Lexus, Hyundai/Kia, Honda, Ford and GM, generated $3.5M+ and increased awards/ancillaries by 50%; also supported 60% increase in Asia Pacific utilizing seminars on negotiating pricing, resolving conflicts and managing objections.

         Authored multiple research reports that generated $2M+ annually, developed style guides, branding conventions, content guidelines and case studies that shortened sales cycle 50%.

Senior Manager, Online Consumer Initiatives (2004-2006)

         Managed JDPower.com website staff, operations and implementation of new business model/advertising/content strategy; as Senior Editor authored reports, managed communication, licensed ratings and approved ad copy; oversaw 300% increase in content production and 100% ad revenue growth.

         Gained $55M in advertising, generated $2M with client-commissioned reports/new rating system, designed business plan and developed advertising guides.

Manager, Marketing Communications (2001-2004)

         Was responsible for all organizational communications including founder s speeches; steered marketing/business/award strategies and designed web/marketing/sales programs, FAQs and award messaging to improve company reputation and increase sales inquiries.

         Authored client-commissioned research reports that generated $800K in annual revenues, increased award penetration from 30% to 75% and generated $600K annually based on value proposition and licensing format for online ratings.

MBA Business Administration, Bentley College, Waltham, MA

Bachelor of Arts, Psychology, Syracuse University, Syracuse, NY