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Yyyyyy x. yyyyyy

466 Hamilton Dr. | Xxxxxx, XXXXXX xxxxxx xxx-xxx-xxxx |


Profile of Qualifications


Sales Marketing Business Development Advertising Contract Negotiation Promotional Materials Professional Networking

Tradeshows & Conferences Website Content Creation Search Engine Optimization (SEO) Lead Generation Cold Calling Customer Service

Account Management Payroll Budgeting Inventory Control Merchandising Receiving Functions Cash Handling Banking Skills Needs Assessment

Event Planning Multi-Location Management Human Resources Training and Development Microsoft Office Suite Windows OS


  Capable and confident professional with years of diverse operational and retail management experience

  Possesses a keen ability to design and deliver cutting-edge strategies that drive swift and lasting business growth

  Leverages example-based leadership to fuel projects from inception through to completion with a focus on continuous improvement

  Adept at supervising, coaching and advising large groups including staff at all levels, including managerial personnel

  Skilled in working as a valuable project team member and an individual contributor

  Excels in high-pressure, time-sensitive environments in order to meet or surpass organizational goals

  Self-motivated professional who excels in prioritizing and managing multiple simultaneous projects to consistently achieve deadlines and goals

  Able to seamlessly conduct marketing analyses to target market segments, build brands and boost company visibility and profitability

  Delivers influential presentations to key decision makers in order to cultivate ongoing relationships and generate follow-up/add-on sales

  Strategically plans, allocates and administers budgets to optimize use of resources, as well as maximize bottom-line profits

  Seeking a Medical Device Sales or a role in the Natural Products or Nutraceutical sectors; also open to positions in retail management, franchising and other areas that will allow for a positive work-life balance and ongoing professional development


Professional Synopsis

THE VITAMIN SHOPPE, Retail Store Manager (ASM) 2012 Present

         Oversee operations for a Shoppe location based in Bridgewater, XXXXXX

         Head all aspects of store operations and sales functions, including merchandising, the careful execution of corporate plan-o-grams, establishing point-of-purchase displays, distributing point of sale materials, maintaining end caps and rotating inventory

         Implement company-recommended retail pricing and store resets

         Establish lasting and positive relationships with vendors

         Hire, train and supervise a team of six Health Enthusiasts to achieve or exceed sales goals and maintain high profit margins; adhere to merchandising guidelines and deliver point-of-sale materials

         Actively endorse Vitamin Shoppe Brand products to customers each day; promote benefits and reply to customer inquiries

         Increased new customer count by over 1.2K within four months through the use of engaging and retention-focused customer loyalty programs

         Foster a culture focused on holistic wellness and a positive retail environment that promotes cultural competency and fuels sales across a broad client base

         Spearhead in-store events and external marketing efforts used to fuel store business growth by connecting with local marketing partners


XXXXXX COMMERCIAL FITNESS, Commercial Territory Manager 2011 2014

         Employed a consultative approach in prospecting cold calling and presenting equipment options and quotes for the largest domestic fitness distribution company

         Cultivated positive, mutually beneficial relationships with customers in an assigned geographic territory; carefully assessed their needs and identified products and/or services that best aligned with their respective circumstances

         Followed up after each sale with clients to ensure complete satisfaction and encourage both repeat and referral business

         Managed all equipment delivery and installation logistics

         Guided and supervised a strong and high-caliber team of Commercial Vertical Managers

         Efficaciously closed $30K in fitness equipment sales and saved customers over $10K


VANGUARD COMPUTERS/ MEDIFITNY, Sales Consultant 2010 2011

         Developed computer hardware solutions for physician clients to ensure regulatory compliance with electronic medical record integration requirements; collaborated with medical societies throughout New York and Xxxxxx to secure new business

         Marketed and sold nutritional supplements to customers in New York City using expert product knowledge

         Delivered continual support to existing and prospective clients; demonstrated product use and efficacy, gave presentations at tradeshows, and managed product inventory levels

         Generated a list of over 1.2K potential leads; sold $10K in surveillance systems and proposed $60K in medical hardware to physicians in Brooklyn, Staten Island and Xxxxxx


CAPSYS CORPORATION, Business Development Director 2008 2010

         Directed all promotional and sales efforts for the Mid-Atlantic and Northeast regions of a modular building company

         Prospected for clients and performed needs assessments for each in an ongoing effort to generate leads

         Coordinated tradeshow, conference and networking activities to expand market presence and secure client prospects

         Played a key role in various professional organizations in order to maintain a solid presence within the company s target community

         Led plant tours for various individual and groups comprised of Architects, Engineers, Developers and government officials

Yyyyyy x. yyyyyy

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         Created and delivered presentations to market community members; aimed to sway client decisions by highlighting product strengths and benefits, as well as replying to questions and concerns from prospects

         Liaised regularly with prospects to deliver price estimates, devise workflows and evaluate cost benefits

         Forged connections with stakeholders in target markets, e.g. hospitality, affordable housing, assisted living, and college/university housing; encouraged key decision makers to call upon modular construction methods in order to complete housing development projects

         Designed and presented an American Institute of Architects-endorsed course for continuing education credits for the organization s Brooklyn and Queens chapters, along with the New York City Affordable Housing Corporation, New York Housing Preservation and Development Corporation, IEEE Engineering Society of Long Island

         Also presented to the largest architectural firms in New York City and Xxxxxx; tireless efforts to describe the financial benefits of modular construction resulted in the acquisition of a $3.5M affordable housing project in Brooklyn with Cypress Hills Land Development Corp.


GNC, Franchise Owner/President, Hasselbrook Health and Fitness 1997 2008

         Owned and managed two locations in Xxxxxx, one in Whitehouse Station and a second in Flemington

         Drove all store operations and sales, including merchandising, plan-o-gram and purchase display construction, distribution of sales peripherals, end-cap maintenance, product rotation, inventory control and pricing per company standards

         Handled advertising, customer service, budgeting, and accounting duties with the utmost in professionalism and timeliness

         Hired and supervised staff members; trained all employees to surpass GNC sales goals and attain high profit margins by adhering to merchandising guidelines and promoting GNC offerings with the end-goal of securing long-term clientele

         Gained community-wide recognition as a reliable and knowledgeable expert as it related to nutritional supplements; acknowledged for offering unsurpassed customer care and adhering to merchandising guidelines consistently

         Guided a franchise to turn profit within its first three operational years with margins of 50% or more; done largely in part to the facilitation of regional sales contests that increased brand recognition and attracted clientele

         Generated $750K in total sales across both locations during the second and third years in business; surpassed corporate averages and the numbers of comparable stores that yielded only $500K annually

         Recognized as the fastest-growing franchise to secure $10K or higher in sales revenue on Super Tuesday over a six-month timeframe; averaged $40 per sale in a sales climate with a corporate average of $24 per sale

         Steadily led the region in the number of Gold Cards sold; ranked as a top three seller for 10 years and averaged 20% or higher in total card sales


REnter s Choice, Retail Store Manager 1996 1997

         Coached, mentored and supervised a professional team of eight in a rent-to-own store setting; included managing overall retail operations and developing budgets on a weekly and monthly basis

         Established daily and monthly goals used to fuel business growth and expansion

         Played a key role in completing duties within both the sales and credit/collections departments; set up new accounts and repossessed merchandise from clients with accounts marked as past due

         Worked diligently to identify operational risks and detailed each in weekly reports for divisional manager review

         Garnered monthly revenues of $70K-$80K, collected 94% or more in weekly revenue from customer accounts and sustained outstanding credit levels of 6% or less

         Notably enhanced overall business performance by leveraging the individual strengths of each employee; earned four promotions within three months due to operational efficacy, example-based leadership style and stringent adherence to company protocol


Additional Experience


Outside Sales Representative, Copy Dynamics, 1996

Inside Sales Representative, Verizon Wireless, 1993 1996

Sales Representative, American Frozen Foods, 1992




Mini MBA, Social Media Marketing, Rutgers University, 2013

Bachelor of Arts, Economics with Accounting Concentration, Rutgers University






Yyyyyy x. yyyyyy

466 Hamilton Dr. | Xxxxxx, XXXXXX xxxxxx xxx-xxx-xxxx |



March 19, 2018



Hiring Agent Name


Company Name


City/State/Zip Code



Dear [Hiring Agent Name],


I am currently seeking a challenging career opportunity in a (INSERT TITLE OF TARGET POSITION) capacity and am submitting my resume for your review. In advance, thank you for your time and consideration. As demonstrated in the accompanying resume, my professional qualifications include the following accomplishments:


  As a professional, I bring to any role over 20 years of managerial and operational expertise, paired with a strong work ethic and ability to effectively lead others in sales and retail environments.


  In any role I take on, I feel confident and comfortable in interacting with clients, colleagues, managers and stakeholders at all levels. I leverage my interpersonal and organizational skills to excel both independently and in team environments in a continual effort to achieve or surpass organizational objectives.


  In my current capacity as a Retail Store Manager with The Vitamin Shoppe in Bridgewater, I successfully increased the new customer count by over 1.2K within four months. I attribute this to the use of engaging and retention-focused customer loyalty programs. I also find that fostering a culture based on holistic wellness and a positive working environment only served to further promote cultural competency levels among personnel and expand the sales scope across a broad client base.


  In my time serving as the President for two GNC franchises under the name Hasselbrook Health and Fitness, I turned profit within the first three operational years with margins of 50% or more due to the facilitation of regional sales contests that increased brand recognition and attracted clientele. My locations were recognized for their fast growth and average of $40 per sale in an environment with a $24 corporate average.


  Outside of my long career history, I also hold a Mini MBA in Social Media Marketing and a Bachelor of Science in Economics with an Accounting concentration, both from the nationally-renowned Rutgers University. I also engage in regular professional development and networking through engagement in conferences, trade shows and other important business events.


As an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance. I am confident that I could be a valuable asset to your organization, and look forward to interviewing with you in the near future.



Yyyyyy x. yyyyyy

Enc. Resume


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