Yyyyyy x. yyyyyy

Management Executive

District Management ~ Brand Management ~ Sales Leadership ~ Targeted Action Plans

Relationship-Building & Management ~ B2B Sales ~ Profit Maximization ~ Contract Negotiations

         Able to fine-tune and customize sales approach by conducting comprehensive territory research and analysis.

         Consistently recognized for superior performance in client relationship management and crafting strategic plans which fueled market share, sales, brand exposure, and profitability.

         Able to quickly gain prospects confidence, build credibility, and deliver compelling sales presentations.

         Strong negotiator and closer with 12+ years of experience in B2B at account and regional levels.

         Possess extensive staff development expertise including full-scope recruitment, training, and coaching.

         Highly skilled at connecting with and managing people from diverse cultures and backgrounds.

         Proven success in problem analysis, conflict resolution, and delivering long-term solutions.

         Reputation for business acumen, managerial skills, resilience, and achieving results.

         Analyze market trends to plan sales strategies, promote products, and optimize competitive positioning.

ITG Brands, 2015 to Present

Metro Market Manager

         Apply dynamic talents in strategic analysis and selling to identify commercial opportunities, and devise and execute high-impact strategy for each assigned account.

         Perform frequent market research to contrive sales plans for achieving or exceeding quarterly volume and profit objectives.

         Proactively formulate customer-specific long-/short-term plans based on market conditions and opportunities in close collaboration with clients to capitalize on in-market commercial opportunities.

         Devise calculated corrective action programs where necessary to rejuvenate underperforming accounts.

Commonwealth Altadis / Imperial, 2012 to 2015

State Manager

         Held critical accountability for all customer-facing relationships state-wide spanning independent retailers, chain accounts, and wholesalers/distributors.

         Leveraged significant leadership expertise to coach, train, mentor, and develop high-performing sales representatives.

         Cost-effectively controlled local budget to optimize overall P&L, pricing, product availability, and consumer exposure.

         Successfully achieved volume sales growth targets by fostering, nurturing and maintaining strong customer relationships.

Commonwealth Brands / Imperial, 2009 to 2012

Area Sales Manager Alabama & Mississippi

         Trained, coached, motivated and empowered team of nine territory managers in executing retail merchandising initiatives with an emphasis in pricing, promotion, product mix, presence, and people/relationship building.

         Established and implemented sales cycle plan, and held regular team cycle meetings to communicate trade marketing initiatives and provided support where applicable.

         Cultivated productive relationships with distributors and small chain accounts to boost market share, volume, promotional participation, and profitability.

Continued ►

Yyyyyy x. yyyyyy Page 2 of 2

Professional Experience continued

RJ Reynolds Tobacco Company, Newark, NJ, 2008 to 2009

Trade Marketing Retail Manager

         Awarded promotion to spearhead a multimillion-dollar business unit encompassing retail and wholesale accounts across New Jersey, New York, and Pennsylvania.

         Directed, trained, coached and supervised personnel while effectively orchestrating product mix, pricing, and promotions.

RJ Reynolds Tobacco Company, Springfield, MA, 2005 to 2007

Account Manager

         Demonstrated exemplary talents in the complete sales cycle to administer retail marketing contracts and brand introductions to 11 chain accounts and two wholesale accounts in Massachusetts, New York, and Connecticut.

         Initiated solid relationships with category buyers and chain owners to review category trends, generate action plans, and recommend practical solutions for achieving mutual goals.

         Championed growth of contract base from 88.9% to 90.7% of available chain accounts and propelled overall market share from 13.4% in 2006 to 17.1% in 2008.

         Achieved company performance goals in 2007 and accomplished highest product availability growth in Boston region among seven account managers.

RJ Reynolds Tobacco Company, Atlanta, GA, 2004 to 2005

Regional Training Representative

         Advanced to recruit, interview, select, train, and develop more than 25 trade marketing representatives across Texas, Alabama, and Georgia.

         Resourcefully coordinated job fairs and career events to attract and source top talent from University of Georgia, Texas A&M University, and Florida A&M University.

RJ Reynolds Tobacco Company (merged with Brown & Williamson Tobacco Company), Atlanta, GA, 2004

Trade Marketing Representative

         Persuasively presented and secured contracts with independent retailers, and delivered in-depth training to retail representatives to maximize product sales and ensure alignment with policies and procedures.

         Launched company marketing mix strategies within independent retail accounts across Atlanta Metro area.

         Successfully amplified market share from 13.08% to 13.71% within 18 months.

         Provided execution in chain accounts following approval of marketing programs at corporate level.

         Two-time winner of WOW award based on exceptional results and accomplishing company performance goal and rating.

Brown & Williamson Tobacco Company, Atlanta, GA, 2003 to 2004

Trade Marketing Representative

         Employed polished interpersonal skills to create close relationships with trade partners to execute corporate plans, negotiate strategies, and meet business objectives.

         Visited retailers across Metro Atlanta to validate contract compliance and attainment of performance goals.

         Met or surpassed market demand of products by maintaining adequate inventory levels.

Bachelor s Degree in Business Administration, concentration in Management

Troy State University, Montgomery, Alabama, 2001

Corporate Management Training:

Managing to Leading; Leading Change; Commercial Awareness; People Buy People First;

Coaching Level I & II; Performance Improvement; Leading a High Performing Culture; Managing for Results;

Account Business Competencies; Building a Winning Organization

Yyyyyy x. yyyyyy

DATE

HIRING AGENT NAME

TITLE

COMPANY NAME

ADDRESS

CITY/STATE/ZIP CODE

Dear__________________:

I am currently seeking a challenging career opportunity as a sales executive or district manager and am submitting my resume for your review. In advance, thank you for your time and consideration.

In addition to sharp business acumen gained from a seasoned career with a Fortune 500 company, I offer a solid background in directing sales operations with a demonstrated track record of continually surpassing revenue targets. I particularly excel at building, developing and leading focused, engaged and top-performing sales teams. I also possess outstanding abilities in motivating and influencing staff, client base, and distributors to collectively meet or exceed sales goals. Furthermore, my well-honed communication skills are integral to delivering convincing sales proposals, determining and responding to prospects needs, and initiating long-lasting client relationships.

As a proactive contributor to your organization, I will prove to be a highly motivated professional committed to supporting you in achieving your goals through unwavering dedication and proven performance. I am confident that I am an ideal candidate for this opportunity, and look forward to interviewing with you in the near future.

Sincerely,

Yyyyyy x. yyyyyy