Yyyyyy x. yyyyyy

Strategic Marketing Executive

Global Marketing ~ Corporate Strategy ~ Business Process Design ~ Consultative Approach

Process Improvements ~ Business Development ~ Commercial Excellence ~ Driving Profit Growth

         Extensive talents in directing international business initiatives and leading unified teams to attain organizational goals in alignment with strategic, fiscal, timeline, market, and quality criteria.

         Able to analyze competitive landscape, emerging industry activity, and market trends to plan sales strategies, promote products and services, and catapult revenues for billion dollar corporations.

         Strong experience in market research, customer relationship management (CRM), sales force effectiveness (SFE), pricing analysis, customer experience and insights, and business intelligence.

• Well-versed in financial planning & modeling, auditing, forecasting, cash management, and commercial finance.

         Proven skills in investor relations, strategic planning, and forging partnerships with key stakeholders to accomplish goals.

         Demonstrated strengths in interfacing with personnel from all cultural backgrounds including C-level executives.

• Define and deploy business processes to maximize competitive positioning, fiscal growth, and profitability.

         Industry specialization spans commercial real estate, corporate finance, and global payment technologies.

SimpliShip, New York, NY 2015 to Present

Head of Finance & Strategy

         Independently mastermind marketing strategy for online start-up company to facilitate business between international shippers and freight carriers.

         Leverage marketing automation, market segmentation, competitive intelligence, social media, digital media, and website development strategies to boost company/brand awareness and subsequent revenue growth.

         Direct SEO/SEM specialists in optimizing website traffic and lead generation to successfully expand monthly visitors by more than 500% on average.

First Data Corporation, Jersey City, NJ 2014 to 2015

Vice President, Marketing

         Spearheaded full-scope marketing operations encompassing strategic planning, marketing analytics & reporting, SFE, competitive intelligence, and developing and reporting of key performance metrics.

         Shepherded team of five Directors in top-priority initiatives spanning campaign execution, marketing automation, process improvements, and organizational readiness.

         Created cost-benefit analysis (CBA) model for Marketing to evaluate ROI and control associated spending.

GE Capital, Los Angeles, CA / Norwalk, CT 2007 to 2014

Senior Manager, Global Strategy (2012 to 2014)

         Steered portfolio optimization analysis to provide direction and recommendations for a $400B+ investment.

         Joined forces with C-level personnel to optimize competitive positioning and bolster strategies for growth.

         Evaluated and translated customer feedback on current growth initiatives into specific goals and deliverables.

         Facilitated influential workshops among senior leadership to proactively identify new markets and industry segments through market and customer insights.

Senior Program Manager, Commercial Real Estate (2011 to 2012)

         Governed marketing programs worldwide focused on CRM, segmentation, targeting, and customer value creation to build scale, eradicate obstacles, and drive consistency among departmental practices and policies.

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         Performed reporting and analysis based on Net Promoter Score, survey results, and performance metrics.

         Championed go-to-market strategy by identifying top customers, determining value drivers, and refining value propositions to more precisely align with customer needs and preferences.

         Innovatively introduced webinars and customer events to further enhance customer retention.

Business Intelligence Manager, Commercial Real Estate (2010 to 2011)

         Selected based on proven performance to participate in GE Capital Experienced Commercial Leadership Program from 2009 to 2011.

         Delivered high-impact strategic project management and analytical support for market and tenant benchmarking.

         Improved market data collection and customer insights by cultivating and nurturing highly cooperative broker and researcher relationships.

         Automated market reports and analysis to promote on-demand data access and dashboard support tools.

         Employed sharp consultative skills to promote products, services, and company value to top-tier accounts.

Securitization Investor Development Leader, Capital Markets (2010)

         Identified potential business opportunities and expanded investor relations by implementing new SalesForce.com platform within department.

         Trained 25+ originators on CRM capabilities and performance metrics to fuel sales opportunities and enrich customer relationship management.

         Oversaw due diligence within regulatory readiness project to ensure strict compliance following reinforced credit rating policy.

Commercial Excellence Leader (2009 to 2010)

         Formulated quarterly review template for all originators which was adopted as a benchmark company-wide.

         Considerably increased reporting accuracy to reveal and remove 5,000 duplicate accounts.

         Revamped sales dashboard to strengthen clarity, integrity, and transparency of sales metrics.

Completed intensive two-year GE Capital Financial Management Program from 2007 to 2009 highlights include:

Investment Professional, Equity (2009)

         Orchestrated strategic marketing tactics and programs to resourcefully cross-sell Equity s portfolio companies.

Associate, Corporate Audit Staff (2009)

         Received full-time offer to join Corporate Audit Staff after completing four-week pilot review for Healthcare Life Sciences in Sweden.

Strategic Pricing and Marketing Analyst (2008 to 2009)

         Designed pricing analysis tool to model and report on all closed deals for executive leadership team.

         Detected $1M in erroneous charges by amending billing issues and increasing transparency of spending.

Financial Planning and Analysis Associate, Capital Markets (2008)

         Navigated efforts to propel business within capital markets and accelerate cycle time by two weeks.

Controllership Analyst (2007 to 2008)

         Expedited cycle time by 75% for deal terminations by streamlining and simplifying asset audit process.

         Reaped $2M in tax credits and $8M in foreign tax capacity by strategically reclassifying foreign source income.

BS, Business Administration & Finance

Stonehill College, North Easton, MA

Tableau, Eloqua, SalesLogix, SalesForce.com, CoStar, Hyperion Solutions, Oracle Financials, Business Objects, Capital IQ, Reuters, PitchBook, ThompsonOne, Microsoft Office (Word, PowerPoint, Excel), Cobra, Syndtrak