- 8249 Bagley Ave.Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Account / Sales Management ▪ Marketing Management

Qualifications Profile

    Self-assured, dynamic, and results-driven entrepreneur and management professional with more than 11 years providing high-performance marketing and sales, customer service, and account management in the gaming, health/fitness, telecommunications, chemical manufacturing, and retail industries. .

-    Strong passion for delivering outstanding online marketing programs and strategies that enable sales and customer growth opportunities through high-impact, high-visibility marketing communications.

-    Increased average PO sale amount of food and pharmaceutical chemicals by 15% in the first year as an Account Manager at ChemPoint.

-    Launched and marketed a new game title that grossed $2M in its first year and increased advertising revenue by 30% year over year at PopCap Games.

-    Exhibited strong entrepreneurial abilities in growing a fitness business from nothing to profitability in its first year.

    Well-organized with multitasking ad prioritization skills that optimize limited resources to achieve outstanding results.

    Strong people management and interpersonal communication skills that inspire customer and stakeholder confidence while forging teamwork synergies with colleagues across diverse ethnicities and demographics

Key Expertise

Marketing & Sales

    B2B/B2C Marketing & Sales (Traditional. & Online)

    Strategic Market Planning Marketing Communications

    Business Development

    Multiple Account Management

    Customer Service Management

    Market Research

    Relationship Management (Customers, Public, & Suppliers)

    Event Management

    Product Presentation

    Product Branding & Positioning

    Policies & Regulatory Compliance

    Staff Supervision & Training

Technical

    Website Optimization for E-Commerce

    Content Management

    ERP: Great Plains

    Productivity Tools: MS Office (Word, Excel, PowerPoint, Access, & Outlook)

Professional Experience

    Started the business from the ground up, building out the old space to setting up all business licenses, equipment purchases, providing strategic direction in managing day to day operations of the business, and growing gym membership to 100 members in a year.

    Developed and executed health/fitness programs, leading and coaching 8-16 members in gym/workout classes, and organized social/community activities that create market axxxxxxreness of company services.,

    Managed the creation of online banner ads, coordinating the creation of copy, design and implementation.

    Developed and managed the AT&T B2C newsletter, overseeing content, promotion, distribution, and developing subscription to over 1M over a period of 1 year.

    Built and optimized email marketing strategies (to include: A/B testing of subject lines, message content, images, offers, landing pages, mailing frequency, segments, etc.).

    Planned, maintained and updated email marketing calendars, implementing best-of-breed practices in email design and delivery, completing all aspects of email campaigns, segmenting audience to increase effectiveness of programs and campaigns, and refining content and messaging for emails.

    Developed and executed email reporting dashboards and custom reports analyzing campaign performance.

    Managed cross-platform gaming releases and marketing, as well as local and global advertising and promotions, controlling ad campaigns, and resolving marketing issues.

    Created and managed end-to-end game releases, developing go-to-market plans, harnessing content management tools to control worldwide promotions that included contests and product reviews.

    Managed integration of a physical merchandise store and its fulfillment processes, overseeing integration of internal systems with 3^rd party fulfillment houses to process merchandise orders as well as physical games fulfillment

    Built and sustained Advertiser network relationships and sponsorships, entering into partnership with new networks to optimize ECPM, game CD production, and adding Mac backup CD production and artwork development.

    Managed key alternative revenue streams that included a $250K deal with AT&T, and working with external partners such as Commission Junction, Linkshare, and Trial Pay.

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- 8249 Bagley Ave.Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Professional Experience (continued)

    Managed 500+ customer accounts including the largest account delivering more than $1.2M in annual sales.

    Obtained new accounts that increased food and pharmaceutical additive sales by 15%.

    Marketed new products through strategic advertising and promotional campaigns that harnessed knowledge of new markets and growth opportunities.

    Created an account manager dashboard that enabled more account performance visibility against sales goals, as well as a new credit process allowing customers to be credited more easily using Great Plains ERP system.

    Helped create an automated customer tracking notice of freight leaving xxxxxxrehouse and an easier xxxxxxy to change product quantities and feature changes to orders in a timely manner.

    Analyzed sales performance data to identify company marketing weaknesses, developing programs and strategies to improve account management to address such weaknesses.

Education & Credentials

B.A. in Economics, UNIVERSITY OF XXXXXXSHINGTON Xxxxxx, XXXXXX (2005)

Professional Affiliations

    Member: Belltown Community council

    Volunteer: City of Xxxxxx Parks and Rec

    Volunteer: City of Xxxxxx and EarthCorp on green space maintenance