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Self-driven, goal-focused and persistent professional with over 10 years of progressive experience in the sales and marketing sectors within the larger healthcare and pharmaceutical industries. Steadily achieves top revenue goals, both as a contributory team member and independent achiever. Consistent record of exceeding organizational expectations. Seeking a challenging and exciting new role in the digital media sales and/or marketing arenas; also open to a sales leadership or individual contributor role at either a startup or established firm.
Key Areas of Knowledge & Expertise
Sales Management Integrated Marketing Healthcare Acumen Operations Revenue & Profit Growth Interpersonal Communication
Critical Thinking Client Relations Stakeholder Engagement Negotiation Tactics Strategic Planning Time Management & Organization
Key Account Management Customized Advertising Packages Media & Promotion MS Office Suite Windows OS Proficiency
Professional Experience
YAHOO!: Finance Director (2006-Present)
Serve in an individual contributor Account Director capacity to focus efforts on the company s pharmaceutical category
Honored with Sales MVP Awards, which led to being promoted into a leadership role that covers the Pharmaceutical and CPG categories; eventually transitioned into the finance sector to operate a team of up to 10 ADs across New York, Boston and Atlanta
MediZine Inc.: Vice Prsident/Advertising Director (2002-2006)
Oversee advertising operations for REMEDYDirect and REMEDY Magazine, the nation s third largest consumer health magazine; included managing sales and other essential functions for the REMEDYDirect healthcare database
Led REMEDY Magazine to surpass budget goal annually and garner recognition for MediZine Inc. in 2003 by PIB (Publishers Information Bureau) for serving as the nation s fastest-growing publishing firm
Prospected for new business while upholding existing business relationships with medicine manufacturers and advertising agencies; notable accountholders included AstraZeneca, Aventis, Merck, Novartis, Novo Nordisk and Sanofi
Vice President, Sales & Marketing (1997-2002)
Played a key role in the early development and eventual launch of MediZine, the nation s largest consumer health magazine distributor amongst pharmacies and care provider offices across the U.S.; served as the top performer and surpassed all yearly revenue goals
Drove success across Chicago and the West Coast territories, increasing business by 50% annually throughout tenure
Sold successfully to various brand management and advertising agencies; worked with top accounts including Abbott Labs, Kimberly Clark, Eli Lilly, Monsanto, ETC, Takeda Pharmaceuticals and Searle
The Senior Network, Inc.: National Account Director (1996-1997)
Fueled the sales of integrated marketing programs that were geared to a targeted, mature market
Crafted cutting-edge programs using a series of company-developed methods, e.g. place-based advertising, product sampling, event sponsorships, as well as retail tie-ins and promotional efforts that serve to build the client base and increase existing client spending
Spearheaded the planning and sale of a new sampling program aimed at senior activity centers, YMCAs and retirement communities
Liaised with Marketing VPs, Promotion Directors, Brand Managers, along with important agencies and consultants to cover an account base that included McNeil, Nabisco, American Home Products and Schering Plough, among others
Early Experience
Director, American Health Club Marketing, 1995-1996
National Sales Manager, American Health Club Marketing, 1992-1995
Senior Marketing Manager, American Health Club Marketing, 1990-1992
Marketing Manager, Personal Best Media Group, 1989-1990
Media Planner, Saatchi & Saatchi Advertising Inc., 1987-1989
Education
Bachelor of Arts, Liberal Arts-History, University of Massachusetts Amherst
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