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Yyyyyy x. yyyyyy


0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx



SVP, Product Development Consumer Products

Project Management Innovation Quality Management Consumer Safety



         Proficiency in staff leadership, concept development, product design, product development, project management, technological evolution, and ensuring consistent quality assurance.

         Seamlessly coordinate cross-functional teams in accomplishing objectives and meeting deadlines in a high-growth and international environment.

         Highly skilled at standardizing and implementing business processes to maximize competitive positioning, organizational stability, financial growth, consumer appeal, and profitability.

         Adept at convincingly interfacing with key stakeholders to optimize forward-moving efforts, contain or reduce costs, and drive continuous improvement.

         Efficiently anticipate, plan, and respond accordingly to changing priorities and competing demands.

         Highly astute, decisive, and able to translate executive leadership expertise to multiple business sectors.


Selected Achievements


         Championed development of countless popular toys such as Hologram Barbie , Justice League RC Batmobile , The Ultimate Garage , See N Say Story Maker , Barbie Fashionistas , Super Color Writer , Hot Wheels Legends to Life , Nintendo Power Glove , and TV Play-Along Wheel of Fortune

         Two-time winner of Chairman s Award at Mattel based on outstanding contributions and achievements.

         Winner of Creative Excellence Award for Nintendo Power Glove , a cutting-edge peripheral for the Nintendo Entertainment System.

         Instrumental in acquisition and integration of Matchbox, holding critical accountability for managing model shop and sound design studio.

         Standardized product lifecycle management tool which was adopted enterprise-wide at Mattel.



Mattel Inc., 1984 to 1994 & 1996 to Present

SVP, Product Development, North America 2007 to Present

Director, Product Development VP Engineering 1996 to 2007

Sr. Manager, Design / Manager, Product Engineering 1984 to 1994

         Steadily advanced through a series of promotions to streamline processes and apply next-generation technology in all aspects of design and development.

         Form and lead new group to strategically target margin and consumer price challenges in new product development, vital to achieving P&L goals.

         Spearhead worldwide development of Mattel s brands (e.g. Barbie, Hot Wheels, Fisher Price, Mega Blocks) collectively generating $5B in retail sales.





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Professional Experience (Mattel, Inc.) continued


         Apply well-honed leadership talents toward directing, inspiring, empowering, and motivating more than 400 engineers, project managers, sculptors, model makers, sound designers, and material scientists in creating more than 7,200 unique items per year.

         Strategically administer $52M budget to maximize use of resources, control costs, and optimize bottom-line profits.

         Diligently supervise efforts of development teams in Asia totaling close to 300 personnel.

         Control and coordinate development initiatives spanning Montreal, New York City, East Aurora, New York City, and El Segundo campuses.

         Leveraged advanced industry experience to ensure rigorous safety standards for products across all age categories including newborn through preschool.

         Join forces with licensors to effectively integrate defined vision in product design and development.

         Serve as active member of executive leadership teams which include Third House, Inn at Mattel, and Executive Edge.


Prior Background:


B-Sheet to DC

President, Product Development

         Provided comprehensive consultative guidance to clients requiring innovative product concepts.

         Masterminded conceptualization and development of Star Wars promotional game for Taco Bell.


Equity Marketing

VP, Product Development

         Helmed full-scope product development for Burger King Kids Meals toys specific to Lion King movie.

         Produced over 60 million toys in eight weeks, significantly contributing to positive revenue growth for Burger King.




Bachelor s in Industrial Design, Arizona State University


Volunteer Involvement


Children Affected by AIDS Foundation (CAAF)

UCLA Mattel Children s Hospital

Lotus Flower Foundation

Special Olympics

Playworks (Member, National Board of Directors)

Washington Elementary School, Southern California


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