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Yyyyyy x. yyyyyy
10640 Hunters Cove Dr. │ Xxxxxx, IN xxxxxx xxx-xxx-xxxx | abc@xyz.com
Executive Profile
Capable, focused and self-driven Marketing Professional with global promotions, operations management and advisement skills, leveraged to supervise teams and work individually to achieve organizational success. Results-focused with an impressive career history marked with increasing responsibility in the areas of sales, market research, strategic planning and customer relations. Demonstrated analytical acumen paired with an innate ability to learn and adapt to new concepts. Intuitive problem solver who seeks to achieve results geared towards profit. Proven skill in fostering positive relations with clients, colleagues and supervisors at all levels; works under pressure to respond positively to challenges. Seeking a role that will allow for leverage of skills, as well as deliver opportunities for ongoing professional advancement.
Selected Highlights
- Served as an integral team member for Project Wilson, which investigated various digital solutions that soundly addressed specific customer tensions in a unique manner relative to the current competitive climate
- Facilitated more than 20 Launch Readiness Assessments that fluctuated in timing to launch from L-18 to L+3
- Achieved 15% revenue growth across the diabetes portfolio in the Middle East and Russia, even in the midst of notable external environmental challenges
- Supervised and guided a team, including direct reports based on three continents
- Received multiple company-wide awards for leadership; included Market Researcher of the Year, Best Market Research Capability Building, Best Marketing Enabler and Best Market Research Collaboration
- Also included receipt of consummate ratings by two individuals and a promotion for one
- Hand-chosen by management team as Most Valuable Peer for leadership and impact both regionally and nationally
- Mentored and coached six individuals into earning promotions from the Area Leadership team within their first year on the job
- Skillfully encouraged the transition of seven other individuals as well
- Attained sales performance that was consistent in nature despite an area attrition rate of 70%
Professional Synopsis
Eli Lilly and Company
Global Marketing, Customer Capabilities Advisor, Next Generation Commercial Model Development (2015 - Present)
- Direct a team comprised of Lilly resources and external partners that collaborate to develop fresh client engagement approaches that need to be maximized due to the evolution of the external environment and the Lilly portfolio of products
- Deliver suggestions for the company s new commercial model in Japan and China
- Liaise cross-functionally to identify vital needs and environmental trends that are unaddressed; follow up by developing and launching pilots within six months of project initiation in order to test novel capabilities in Japan
Global Marketing, Marketing Advisor, Emerging Markets (2013 - 2015)
- Managed approximately $200M in sales delivered from the diabetes portfolio in Russia, Africa and the Middle East
- Evaluated the planning and eventual launch of Trulicity across 15 affiliates within the Emerging Markets Business Unit
- Worked as a collaborative core team member to deliver a creative campaign for Trulicity that was later recognized for its success with a Marketing Excel Award
- Singlehandedly led a cross-functional team from 24 months pre-launch to the commercialization of Trulicity in the third largest GLP-1 in Emerging Markets
- Saw results exceed the uptake trajectory of the market leader by twofold
Global Market Research, Global Market Research Advisor, International Customer Insights (2011 2012)
- Drove a team focused on non-brand-specific market research for the global marketing community
- Developed a strong understanding of the HCP and consumer clients across brands and geographies, with areas of focus in Japan, Europe and Emerging Market countries
- Suggested the implementation of a common communication platform for customer measurement throughout the entire company
- Recommendation was accepted and is now a key element of the Voice of the Customer measurement plan across the enterprise
- Honored with a Marketing Excel Award for Best Marketing Enabler as a result
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Global Market Research, Global Market Research Advisor, International Customer Insights (Continued)
- Formulated a market research hub for Emerging Markets, used to allow for centralized strategies and capabilities, as well as compliance-driven communication efforts
- Led a cross-functional team in delivering a recommendation for the development of marketing analytics
- Included building analytical models in four therapeutic areas across three countries
- Saw a significant investment in building this capability go into action once the recommendation was approved
US Sales, District Sales Manager, Cleveland Neuroscience, Customer Engagement Model (2009 2010)
- Efficaciously led a team of 15 sales professionals in promoting the Lilly neuroscience portfolio, including two Blockbuster compounds and first-in class treatment options
- Executed sales efforts by piloting a new commercialization model that has since been implemented internationally
- Headed efforts for the district to achieve 102% to goal on Strattera, with 2010 YTD portfolio results = 99% and ranked 28th, the top 26 percent nationally
- Also achieved ownership for various Customer Value Measures, which previously suffered from weakness in 2009
Earlier Experience
U.S. Marketing, Cymbalta Pain Team Leader, Eli Lilly and Company, 2008 2009
Canada Marketing Advisor, Lilly Canada, Eli Lilly and Company, 2008
U.S. Marketing, Cymbalta Associate Brand Manager, Eli Lilly and Company, 2006 2008
Global Market Research, Marketing Consultant, Eli Lilly and Company, 2003 2006
U.S. Senior Neuroscience Sales Representative, Eli Lilly and Company, 1999 2003
Also worked as a Research Assistant at San Francisco State University
Education & Credentials
Masters of Arts, Psychology-Psychological Research, San Francisco State University
Bachelor of Arts, Psychology-Minor in Philosophy, Oklahoma State University
Executive Training, Leading High Performing Teams, Northwestern University Kellogg School of Business
Executive Training, School of Design at Stanford University
D-School Boot Camp, Stanford University
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