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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 ● Cell (xxx-xxx-xxxx ● abc@xyz.com

 

Automotive Trainer / Consultant

Offering exceptional leadership in:

 

Customer / Lead Qualification ~ Handling Sales Objections ~ Negotiating & Closing ~ Follow-Up

Team-Building ~ eCommerce / Internet Sales ~ F&I ~ Leasing ~ Sales Process ~ Business Management

 

Profile

 

         Offer 20+ years experience in the automotive retail sector including technology and sales process training, business management, vehicle sales, leasing, F&I, and customer servicing.

         Adept at delivering curriculum via classroom settings, field support, and ongoing coaching in software usage and industry best practices.

         Conducted countless Web Desking and Smart Choice certification classes for dealership employees.

         Coordinated sales training across 18 Ford & Lincoln Mercury dealerships along the Eastern seaboard.

         Able to evaluate dealerships lease penetration/Internet closing rates and retail trade-cycle close rate to implement process improvements and fuel sales.

         Championed efforts to elevate Internet close percentage at dealership by 15% (from 2.8% to 23%).

         Instructed industry professionals in Red Carpet lease penetration strategies, maximizing Internet close rates and preferred customer close ratio, lease & service business growth, negotiations, and customer relations.

         Continuously emphasize building product value and negotiating win-win outcomes at maximum gross profit.

  • Accomplished in online marketing with proven talents in search engine optimization (SEO) and social media marketing (SEM).
  • Thrive on analyzing broad-based dealership challenges and driving powerful initiatives to optimize business development, team morale, profitability, and store reputation.

 

Professional Experience

 

PCG Companies, 2013 to Present

Automotive Sales Trainer

  • Administer comprehensive training in sales procedures, practices, and tactics to automotive dealership clients.
  • Trained dealership staff in effective handling of web-based, telephone-based, and showroom sales process.
  • Coached, aligned, and guided dealership in raising online close percentage from 10% to 20% within one year.

 

ADP Digital Marketing, Hoffman Estates, IL, 2009 to 2013

Digital Marketing Consultant

         Subcontracted to Ford Motor Company to deliver eCommerce process consultancy for all 159 Ford and Lincoln Mercury dealerships in the New York region, and to Ford regional sales staff in Mahwah, New Jersey.

         Educated dealers in developing a top-notch dealership reputation, employing SEM & SEO strategies, and properly leveraging bulk e-mails to maximize market reach.

         Customized training materials and delivered high-impact PowerPoint presentations to teach Internet Sales Managers and Internet Sales Representatives in lead management, engaging customers, and follow-up tactics.

         Measured and closely monitored training metrics encompassing internet close rate, lost sales rate, lead response rates, lead response times, and analysis of lost sales.

Traver Technologies, Houston, TX, 2008

Retail Training Instructor ADP Dealer Services

         Propelled closing rates, profitability per units, and number of first-menu closes upon launch of Web Desking software and sales staff training.

 

Continued ►

 

Yyyyyy x. yyyyyy Page 2 of 2

 

Princeton Information Systems, Dallas, TX, 2007 to 2008

Automobile Sales Trainer (Consultant)

         Launched ADP Web Desking and Smart Choice sales menus in all AutoNation dealerships throughout the U.S. and facilitated associated training classes.

         Delivered one-on-one coaching to managers at dealerships and supervised proper set up of system defaults.

         Critically assessed execution of processes within showroom, sales desk, used cars department, eCommerce, and telephones to determine areas needing improvement and formulate action plans as needed.

 

AutoNation, Ft. Lauderdale, FL, 2007 to 2008

Trainer

         Actively supported national roll-out of ADP s Web Desking for largest automotive retailer in the United States.

         Applied sharp analytical skills toward performing process execution assessments in five operational areas.

 

Reynolds Consulting, Wynnewood, PA, 2004 to 2007

Consultant

         Formally recognized and awarded for providing extraordinary service to company and dealers via Ford Motor Company in-house dealer training program.

 

Infiniti of Massapequa Ltd., Massapequa, NY, 2002 to 2004

Business Manager

         Fostered, nurtured, and maintained a cohesive workplace culture between sales team and business office.

         Selected appropriate bank to align with customer needs and diligently followed up to secure approval.

Babylon Chrysler Plymouth, Inc., West Babylon, NY, 2001 to 2002

Business Manager

         Orchestrated full-scope business office operations at large dealership comprised of 100 employees.

         Achieved and sustained 100% loan processing accuracy and averaged $750 per retail unit of add-ons sold.

 

Oyster Bay Dodge Inc., Oyster Bay, NY, 2000 to 2001

Business Manager / Consultant

         Spearheaded all financial, legal, and administrative elements of vehicle sales transactions.

 

Conway Motors Inc., Baldwin, NY, 1997 to 2000

Business Manager

         More than doubled F&I profit (from $240M to $580M annually) and boosted warranty sales by 20%.

         Revamped after-sale programs to increase monthly deliveries and ranked as top producer for service contract sales resulting in a monetary bonus and trip to Las Vegas.

         Achieved and maintained Gold Level in Business Managers Association.

         Received multiple company performance awards and letters of appreciation from satisfied customers.

 

Prior background: Leasing & Sales Manager, Merrick Dodge, Inc.

Earned Gold-Level status and signed major deal for 13 vans and two trucks (valued at $208M).

 

Education & Professional Development

 

B.B.A. in Public Accounting, Hofstra University, Hempstead, NY

 

Notary Public, state of New York

 

Reynolds Consulting Services Training:

Trade Cycle Technology Leasing; Lease Renewal; E-Business Retail Trade Cycle Management; Automotive Coaching

 

Software

 

Reynolds & Reynolds, ADP, Lease Star, Lease Prophet, Microsoft Office Suite

Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 ● Cell (xxx-xxx-xxxx ● abc@xyz.com

 

 

 

 

 

 

 

February 18, 2016

 

 

 

[HIRING MANAGER S NAME]

[COMPANY]

[ADDRESS]

[CITY, STATE, ZIP CODE]

 

Dear Hiring Manager:

 

Please accept this letter and accompanying resume in application for the Automotive Sales Trainer opportunity that is currently available with (INSERT COMPANY NAME). In advance, thank you for your time and consideration.

 

As indicated, I bring to you more than 20 years in the industry, proficiency with automotive retailer software systems, and an advanced understanding of online lead management and web technologies. My extensive experience in training dealerships all aspects of the sales process will certainly prove to be an invaluable asset to your company. I ve been presented with numerous awards throughout my career and am proficient in customizing training methods and content to meet the needs of each client. To complement these qualifications, I possess an outstanding blend of communication, presentation, Internet marketing, customer relations, and assessment skills.

 

As an influential addition to your organization, you will find that I am extremely well-positioned to guide (INSERT NAME OF COMPANY) in not only attaining, but exceeding its business goals. I am eager to discuss how my qualifications uniquely match your current and future needs, and look forward to interviewing with you in the near future.

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy

 

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