• Dynamic Leader who offers a background in Multimillion-Dollar Marketing, B2B / B2C Leads Generation, Sales, Campaign Management / Analysis, Strategic Planning, Trends Tracking, and Public Relations; contributes talents in Project Management, Team Building / Training, Social Media, Event Planning / Coordination, Process Development, and Promotions; and exhibits an ability to see the big picture within evolving globally based markets at all times.
• Visionary Professional with commendable accomplishments across global marketing initiatives, and who can rise above challenges to optimize leads, increase business revenue, streamline processes, and drive winning outcomes.
• Excellent Communicator who builds synergistic relationships with global management, diverse teams, and customers.

Marketing Lead myCarfax Service Shops

  Capitalize on the opportunity by developing and deploying innoxxxxxxtive strategic-level B2B marketing campaigns to keep myCarfax xxxxxxlue proposition top-of-mind with 38,000+ service shop members, including collaborating with product marketing and sales teams to develop content and promotional assets to meet and / or exceed objectives.

  Partner with market research teams to design and execute surveys and research initiatives, including interpreting findings and developing marketing campaigns and support materials that increase awareness of program / benefits.

  Created the first-ever retention program for the customer base.

  Drove acquisition of new myCarfax Service Shops to achieve program goals.

  Developed first new assets to support the sales team that was produced within 3 years.

  Designed and executed all events efforts for myCarfax team representing 16 shows for 2016.

  Developed a strategy for the deployment of the first-ever lead generation program for myCarfax.

  Expanded prospect pool by collaborating with partner sales to create enticing partner programs / offers.

  Designed and executed on a $1-million Point of Purchase (POP) strategy to drive B2C awareness and branding.

Senior Campaign Manager New Business Field Marketing Team (2015)

  Strategically steered tactical campaign management and lead generation efforts for 5 suites of products across domestic and international markets, including developing, managing, and optimizing lead generation activities and managing relationships with product marketing, senior managers, sales, and marketing operations with $34 million.

  Collaborated with a channel marketing team to deliver campaigns to international partners via EMEA conference and global tour reaching India, the UAE, and Australia, along with managing teams in Boston, Texas, and London.

  Led key email, online / direct mail, PPC, list rentals, advertising, trade shows, webinars, events, and partnerships to generate new leads, and drove social media marketing efforts while partnering with sales teams on social selling.

  Drove the highest number of leads ever for 2 product lines in H1 2015.

  Honored with 2015 s Deltek Annual Champion of Champions for marketing.

  Led strategic content marketing plans for a team with 42 assets planned in 2015.

Senior Campaign Manager PPM Team (2014 2015)

  Led targeted decision-making across an entire Project Portfolio Management (PPM) suite of 9 products across domestic and international markets, including developing and optimizing lead generation activities for owned product suites and verticals, as well as coordinating product marketing, senior management, sales, and marketing.

  Grew social sharing by 600%+ using new social selling techniques.

  Honored as 2014 s President s Club nominee and 2014 s Q1 Champion.

  Led 83% of Acumen pipeline and 79% of IPM pipeline for a $34 million total revenue plan.

  Successfully yielded 33 new assets in 2014 by handling all strategic content marketing plans.

  Grew 2014 s leads for Acumen brands by 306% and 239% for IPM brands versus beginning of 2014.

  Created $1.5 million in pipeline with an ROI of 715%, and IPM events created $2.2 million with 1,556% ROI.

Senior Campaign Manager GovCon Team (2013 2014)

  Utilized broad scope of industry knowledge toward directing campaign management for an entire Deltek First (ERP) brand line, including developing and managing all lead generation activities and coordinating efforts with product marketing, senior management, sales, and marketing operations, as well as handling 60% of pipeline generation.

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Senior Campaign Manager GovCon Team (continued)

  Delivered weekly detailed campaign analysis for senior management, including performance summary and optimization, along with leading email, online / direct mail, PPC, list rentals, webinars, events, and partnerships.

  Directed strategic planning and tactical execution of launch of Costpoint Enterprise, and handled leads generation.

  Created a popular, ongoing Tweet of the Day campaign.

  Developed a $1.2 million in Closed / Won with a cost of $750.

  Successfully achieved a marketing spend ROI for Q3 2013 of 832%.

  Designed a creative tele-prospecting campaign for sales yielding $2.1 million in pipeline.

  Drove Twitter growth by 25% for Q1 2013 by creating and executing all social marketing strategy.

  Grew pipeline responses by 178%, opportunities by 205%, and Closed / Won by 537% over 2012 s results.

  Achieved 2013 s President s Club nomination, and was selected as prot g in Deltek s Mentoring Program.

  Launched a conversion campaign that yielded $1.9 million in Closed / Won and created a $7.2-million pipeline.

Senior Manager Marketing & Communications Information Solutions Team (2012 2013)

  Maximized bottom-line performance by directing outbound marketing of enterprise software and information solutions for professional services firm, government contractors, state / local contractors, and government agencies.

  Project-managed 10+ senior executives to lead business unit s presence at company s annual sales kick off events.

  Honored as 2012 s President s Club nominee and achieved 2012 s Rewards & Recognition Award.

  Project-managed 20+ senior executives to execute business unit at company s annual user conference.

  Managed marketing content of a 4-member team responsible for editorial content on a GovWin.com site.

  Achieved 80% of a press generation for a multi-national software firm and grew 2012 s press 88% over 2011.

Manager Marketing & Communications Information Solutions Team (INPUT / FedSources) (2011 2012)

  Spearheaded outbound marketing of a diverse range of products / services, including software solutions, industry intelligence, and reports, as well as directing social media marketing (e.g. Twitter, LinkedIn, Facebook, key channels).

  Wrote and distributed press releases and field press inquiries, and coordinated public relations efforts.

  Recognized as 2011 s President s Club nominee and achieved 2011 s Exemplary Service Stock Grant.

Events Producer GovWin (2010 2011)

  Expertly led event production and collaboration with marketing teams to market and promote GovWin network, including managing audience generation efforts using a full suite of efficient marketing and social media channels.

  Planned and led real world events (e.g. panels, meetups, networking), including facilitating optimal site selection, vendor sourcing / negotiations, budget control, marketing coordination, and team management, as well as handling on-site logistics and providing publishing coverage via web-casting, live-blogging, live-tweeting, and other methods.

  Used LinkedIn, Twitter, and Facebook to expand GovWin reach, marketed events, and drove customer loyalty.

  Researched and selected events for GovWin press coverage, and secured event access and team coordination.

  Delivered written content to the GovWin site, including monthly columns, marketing articles, and event articles.

Marketing Program Manager

  Directed organization s relationship marketing efforts and audience generation programs for a Continuing Medical Education (CME) company within the competitive healthcare vertical, including managing attendee development and retention, business planning, and product positioning, as well as handling critical budgeting and expenditures.

  Applied strong leadership skills toward managing an entire Customer Service Department and Outbound Call Center.

  Planned marketing campaigns and developed new initiatives for 60+ activities annually.

  Led a 6-member staff, including facilitating recruitment, training, review, and development.

  Developed the first social media efforts using LinkedIn, Twitter, and Facebook to expand firm s reach.

Publications Manager ￨ Exhibit Manager

  Drove operations growth by serving as the organization s tradeshow manager for national tradeshow program with 60+ tradeshows annually and 15 conferences annually, including managing 9 booth staffers and tradeshow budgets.

  Developed publications and product marketing plans sold through the Learning Resource Center a PHF division.

  Developed 90% of learning materials by Centers for Disease Control & Prevention (CDC).

  Liaised among CDC professionals on marketing for bioterrorism, smallpox, anthrax, and SARS.

  Created the first exhibitor manual, and instituted numerous tracking, exxxxxxluation, and management tools.

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Special Events Coordinator

  Directed planning, execution, production, and review related to 3 fundraising events (i.e. The Golf Classic, Stay at Home Gala, and a Celebrity Scrub Auction), including developing smaller year-found events to boost key performance.

  Cost-effectively managed special event budgets while actively working with committees of community volunteers.

  Increased foundation s revenue for Golf Classic event by 34% over previous year.

  Generated 2001 s Golf Classic the highest netting event within the hospital s history.

  Coordinated volunteer and staff activities for special events ranging from 10 to 400+ people.

  Conceptualized and designed institution s two new events Stay at Home Gala and Celebrity Scrub Auction.

Assistant Director of Marketing

  Played a vital role in directing a 5-member department team while handling concept design, planning, implementation, and review for 20+ special events, as well as profitably planning and executing corporate events.

  Led forecasts of sales and tracked results, along with working with executives to implement plans and objectives.

  Created and developed all copy and design elements for innoxxxxxxtive marketing.

  Coordinated dynamic marketing and promotional activities with the Director of Marketing.

  Successfully planned, implemented, and executed annual food tradeshow with sales of $10+ million.

Master of Business Administration (3.6 GPA)

Bachelor of Arts in Economics (Business Concentration ￨ 3.4 GPA)

Professional Development

Demand Generation Certification ￨ Content Marketing Certification

Event Management Certificate Program

Certified Social Seller

Professional Certified Marketer

Marketing Strategy Certification

Inbound Marketing Certification

Certified Social Marketing Associate

Certified Hootsuite Social Media Consultant

Certified Manager of Exhibits Program

Public Speaking Engagements Provided Upon Request ￨ Excellent Professional References Provided Upon Request

Date

Hiring Agent Name

Company Name

Address

City/State/Zip Code

Dear__________________:

I am seeking a challenging [ Insert Job Title ] role, and am submitting my resume for your review.

I am excited to build a rewarding career with your company, and can offer cross-functional experience in Multimillion-Dollar Marketing, B2B / B2C Leads Generation, Sales, Campaign Management / Analysis, Strategic Planning, Trends Tracking, and Public Relations. I am also well-versed in Project Management, Team Building / Training, Social Media, Event Planning / Coordination, Process Development, Promotions, and Client / Business Relations.

To complement my background, please note that I attained a Master of Business Administration (3.6 GPA) from Marymount University and a Bachelor of Arts in Economics (Business Concentration, 3.4 GPA) from St. Mary s College of Maryland. I also attained numerous certifications, including a Demand Generation Certification, Content Marketing Certification, Professional Certified Marketer, Inbound Marketing Certification, and Marketing Strategy Certification, among others, and completed an Event Management Certificate Program.

Currently, as a Marketing Lead for myCarfax Service Shops, I expertly develop and deploy innoxxxxxxtive strategic-level B2B marketing campaigns to keep MyCarfax xxxxxxlue proposition top-of-mind with 38,000+ service shop members. Within this role, I successfully collaborate with product marketing and sales teams to develop content and promotional assets to meet and / or exceed objectives. Furthermore, I partner with market research teams to design and execute surveys and research initiatives, including interpreting findings and developing marketing campaigns and support materials that increase awareness of program / benefits.

A sampling of my achievements include:

  Creating the first-ever retention program for the customer base.

  Driving acquisition of new myCarfax Service Shops to achieve program goals.

  Developing first new assets the support the sales team that was produced within 3 years.

  Designing and executing all events efforts for myCarfax team representing 16 shows for 2016.

  Developing strategy for the deployment of the first-ever lead generation program for myCarfax.

  Expanding prospect pool by collaborating with partner sales to create enticing partner programs / offers.

  Designing and executing on a $1 million Point of Purchase (POP) strategy to drive B2C awareness and branding.

[ Suggestion! Address Here Any Skills / Qualifications / Achievements Relexxxxxxnt to the Job Posting ]. As this is just an example of my abilities, please kindly refer to my enclosed resume for additional experience.

I look forward to hearing from you, and thank you in adxxxxxxnce for your careful consideration.

Sincerely,

Yyyyyy x. yyyyyy