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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx ●


Online Marketing Specialist

Ecommerce ~ Local Search Marketing ~ Analytics

SEO & SEM ~ ROI Optimization ~ Project Management




         Offer 20+ years experience in online marketing with proficiency in analytics & measurement, Ecommerce, local search marketing, geomarketing, and leveraging search engine marketing (SEM) and search engine optimization (SEO) to maximize a company s ROI.

         Advanced talents in social media marketing spanning Facebook, Instagram, Twitter, and LinkedIn.

         Excel at developing a social media strategy and marketing campaign, curating user-generated content from social media, performing competitive analysis, and using feedback and measurement systems such as Google Analytics.

         Consummate strengths in target audience analysis and creating effective messages to propel brand awareness and market positioning for companies in diverse industries.

         Proven ability to balance multiple projects according to unique budget constraints.

         Well-known for entrepreneurial nature, creativity, resourcefulness, and self-directed work approach.


Professional Experience


Peak Ecommerce, 2007 to Present


         Govern complete spectrum of business operations which provides full-scope online marketing services.

         Devise and deploy measurement plan comprising objectives, goals, strategies, tactics, metrics, KPIs, targets, dimensions, and segments to produce influential analytics and feedback.

         Plan, implement, and continuously evaluate SEM and SEO tactics to generate brand awareness and drive qualified traffic to company websites.

         Manage clients SEO rankings to maintain top position for relevant search terms and increase click-through rates and conversions.

         Spearhead social media participation and initiatives, perform competitive analysis, and continuously monitor industry trends, climate, and activity.

         Devise and maintain customer review and feedback platform with an emphasis on cultivating feedback organically.

         Design, develop, manage, and update Ecommerce and non-Ecommerce web properties for clients.

         Employ Google For Non-Profits program to enhance fundraising efforts for specific clients while concurrently expanding organizational awareness.


The ESETC Group, 1995 to 2007


         Conceptualized, established, launched, and managed business which marketed and exported motorcycles from United States to Japan, Germany, The Netherlands, Australia, and UK.

         Oversaw all facets of daily operations encompassing market research, customer acquisition, contracting with freight forwarding companies, shipping, export compliance, arranging with banks for letters of credit, and negotiating sales terms with customers.

         Successfully evolved business from scratch to $1.5M without need to hire employees.

         Strategically established digital foothold via eBay, websites, and Ecommerce to considerably drive awareness among power sports industry.


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Yyyyyy x. yyyyyy Page 2 of 2




MBA, Emphasis in Marketing, Binghamton University

Master s Certificate in Social Media Marketing, Media Bistro

Graduate Certificate, Social Media Marketing, Southern New Hampshire University


Industry Certifications


Advanced Google Analytics

Google Tag Manager Fundamentals

Google Ecommerce Analytics

Google Adwords Search

Google AdWords Mobile

Google AdWords Fundamentals

Hootsuite Certified Professional

Hootsuite Platform Certification

Advanced Social Media Strategy Certificate

Plus Your Business Local Search Consultant




SEO-related: Screaming Frog, Moz Open Site Explorer, Google Search Console (Google Webmaster Tools), Bing Webmaster Tools, Google Analytics Reports, Google Adwords Manager, Google Adwords Editor

Local Search-related: Google My Business, Moz Local, Bright Local, YEXT

Analytics: Google Analytics, AdWords Conversion Optimizer, Google Tag Manager, Hootsuite Analytics, WASP*

Website Platforms: WordPress, Front Page

Ecommerce Platforms: Shopsite, Shopify, WooCommerce, Global Webcart

3rd Party Ecommerce Platforms: eBay, Amazon, Google Shopping

Mail Order Management Systems: Mail Order Manager

Social Media Management: Hootsuite Pro, Audience (Social Bro)

Hootsuite Apps: Reputology, Trendspotter, Hootsuite Syndicator, Brandwatch, RSS Reader, Audience (Social Bro), Content Gems, Stumbleupon,, Resonance, Streamview for YouTube

Contact Management: Nimble, Google Contacts

Office and Collaboration Tools: G Suite (Formerly Google Apps for Work), Slack, Evernote

Website Performance:,,, Google PageSpeed insights,

Customer Feedback / Reviews: Get Give Stars, Kudobuzz and Shopper Approved


Volunteer Experience


Finger Lakes Trail Conference, 2015 to Present

Marketing and Website Consultant

         Methodically conducted comprehensive marketing assessment to formulate strategies for increasing memberships, donations, and sales of map products.

         Precisely identified shortcomings with original website and orchestrated high-impact improvements to ensure compatibility with mobile devices, tighten branding, and enrich website functionality and appeal.

         Strategically transitioned domain name from to

         Assisted organization in acquiring Google for Non-Profits account to capitalize on Google Grants and G-Suite sub-programs.

         Serve on Board of Managers charged with defining organizational vision and strategies for growth.


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