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Dynamic Leader Committed to Driving Success within Media, Education, Healthcare, Advertising, and Non-Profit Industries
Marketing ￨ Public Relations ￨ New Business Development ￨ Strategic Analysis / Planning
Campaign Development ￨ Social Media ￨ Copy Editing ￨ Public Speaking ￨ C-Suite Relations
Research / Analysis ￨ Trends Tracking ￨ Budget Management ￨ Event Planning / Coordination
Brand Production / Management ￨ Copywriting ￨ Sponsorship Development ￨ Account Management
Highly Accomplished Marketing Executive who drives companywide growth, builds solid teams, creates targeted initiatives, promotes world-class services, and cultivates a strong employer image with superior quality. Top Performer who offers solutions-centric critical thinking for insightful, change-oriented marketing results to align with a company s goals. Visionary Leader who excels at analyzing client needs, identifying lucrative opportunities, and attaining leverage in competitive markets. Excellent Communicator who is recognized as a powerful public speaker and spokesperson, and who leads peers of diverse cultural, ethnic, and socioeconomic backgrounds by example and with ethics and integrity.
Core Competencies Include:
Excelling within autonomous and / or collaborative work environments.
Exhibiting recognition as a quick study who rapidly picks up new concepts.
Cross-functionally interfacing with peers to deliver high-quality products / services.
Actively upholding cutting-edge business skills and up-to-date industry trends awareness.
Achieving a track record of maintaining a calm demeanor within high-pressure crisis situations.
Providing hands-on executive support always willing to go the extra mile to surpass the status quo.
Consultant Marketing ￨ Advertising ￨ Public Relations ￨ Communications
Capitalize on the opportunity to provide B2B and B2C clients with forward-thinking public relations, marketing, and advertising services, including facilitating synergistic long-range planning, research, communications, and event coordination. Develop media relations contacts; draft press releases; and handle all copywriting, copy editing, and proofreading of annual reports, brochures, newsletters, and emails. Recruit and manage freelance graphic artists, website developers, copywriters, photographers, direct mail, printer vendors. Manage crisis communications campaigns.
Lead design / redesign of websites, and update websites in CMS / WordPress format.
Coordinate key rebranding efforts, including logo redesign and collateral materials roll-outs.
Launch profit-generating social media campaigns and manage multi-platform online presence.
Demonstrate talent with traditional and digital media for all advertising and branding campaigns.
Create unique marketing videos from idea stage to writing to directing teams for ultimate production.
Area Marketing Director Lionheart Children s Academy, Dallas, XXXXXX (2017 Present)
Grew company from 3 to 6 locations and achieved substantial increases in enrollment. Draft marketing plans and set short- and long-range strategic marketing vision. Handle all facets of event planning and brand management, including promoting profitable trade show participation and promotional materials development. Develop lucrative sponsorship opportunities. Manage high-level vendor relationships. Direct all research and analysis efforts.
Marketing Consultant Intercom, Inc., Dallas, XXXXXX (2017)
Expertly chose a highly qualified graphic artist to creatively redesign a new logo and promote the roll-out of the new logo for this established healthcare technology company. Drafted comprehensive rewrites for the company s website.
Marketing Consultant Able Groups, Dallas, XXXXXX (2010 2012)
Actively wrote website copy while facilitating SEO, SEM, and internet marketing initiatives for Able Groups clients.
Marketing Consultant Covenant Christian Academy, City, State (DATES)
Coordinated and managed key marketing efforts, including developing an informational brochure to increase and retain enrollment. Conducted an in-depth internal research survey with a 50%+ return rate. Redesigned the website.
Conference Director ￨ Event Planner
Strategically steered conference planning and implementation for the inaugural event of this popular conference, including cost-effectively managing a $250,000 budget; coordinating nationally recognized speakers, theme, topic, and musical artists; and organizing 4 general sessions, 21 workshops, and logistics. Mentored and managed a group of 8 individuals and 50+ volunteers responsible for copy editing and proofreading of collateral pieces, as well as website developers and external vendor team (i.e. graphic artists, direct mail company, website designers, event vendors, sales teams, photographers).
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Conference Director ￨ Event Planner
Profitably implemented and directed detailed-oriented direct mail campaigns.
Served as a liaison with the Walt Disney World Resort to execute conference logistics.
Implemented and managed creative social media campaigns across multiple platforms.
Managed 2 Boards of Directors and built relationships to meet objectives with strategic messaging.
Maximized bottom-line performance by researching, developing, and implementing results-centric marketing and public relations, advertising, and targeted media plans for this quality-focused private school. Recruited a top-performing team of external vendors (i.e. graphic artists, copywriters, photographers, videographers) to develop cohesive marketing pieces (i.e. print ads, direct mail, magazine covers, layouts). Managed relationships with reporters in major Top 10 news markets of Dallas / Fort Worth and national media (i.e. ESPN, Fox Sports). Drafted press releases and press packets.
Seamlessly integrated social media campaigns to update and protect the school s core image.
Collaborated with school president and admissions to improve school brand and increase enrollment.
Kept school s name in local media with positive stories averaging 2x month across an 18-month period.
Spearheaded the start-up and successful operations of this full-service advertising agency, including growing business to 35 clients in only 3 years. Developed award-winning advertising, marketing, and public relations campaigns for Fortune 500 companies, small- / medium-sized businesses, and NPOs throughout competitive Fort Lauderdale and Miami markets.
Successfully increased sales and volume of projects by 200%+ annually.
Honored with 1997 s Telly Award and 1998 s Addy Award for job excellence.
Received 1998 s Small Business of the Year Award by the Coral Springs Chamber of Commerce.
Received State of Florida Recognition Award by Coral Springs Economic Development Foundation.
Drove business growth by expertly managing high-level marketing and advertising accounts for the largest advertising agency within a rigorous Wichita Falls, XXXXXX / Lawton, OK market, including developing key plans and advertising budgets.
Represented nearly $1+ million in annual revenue ranging from small businesses to large global accounts.
News Anchor ￨ Assistant News Director ￨ Producer ￨ Reporter ￨ Photographer
Played a vital role in directing fast-paced development of daily news stories and ideas across a 25-member staff, including actively collaborating among anchors and reporters to generate a marked increase to 2+ million viewers within key demographics. Actively covered political, military, education, social issues, and healthcare. Developed a Making the Grade honor card a student incentive-based discount card that grew from 2,000 students in 1992 to 10,000 in 1993.
Served as News Anchor for #1-rated 6 p.m. and 10 p.m. newscasts in Wichita Falls / Lawton ADI.
Logged 2,500+ hours of live on-air presentations and 3,600+ hours of research, writing, and editing.
Developed and anchored Live at Five program with executive producers of Entertainment Tonight.
Supplemental Professional Experience
Television & Radio Commercial Freelance Work 1994 Present
Utilized broad scope of industry knowledge toward performing as an on-air talent in diverse television commercials and videos. Deliver excellence in voice talent for radio commercials and voice-overs for numerous high-profile clientele.
Bachelor of Fine Arts in Mass Communications (Public Relations Minor) Midwestern State University
Rotary Club Lifetime Member ￨ Paul Harris Fellow
Plano Chamber of Commerce Women s Division ￨ Grapevine Chamber of Commerce Women s Division
Public Speaking Engagement History Provided Upon Request
Hiring Agent Name
I am exploring a new career opportunity within a challenging [ Insert Job Title ] role, and I believe that I can make a positive contribution to your bottom-line performance.
To acquaint you with my background, I offer proven talents in Marketing, Public Relations, New Business Development, Campaign Development, Social Media, Brand Production / Management, and Sponsorship Development. I am also well-versed in Team Building, Strategic Analysis / Planning, Research, Trends Tracking, Budget Control, Account Management, and Event Planning / Coordination, among other areas. Furthermore, I consistently achieve winning project and / or task outcomes due to my superior skills in critical thinking, time management, communications, workflow prioritization, and attention to detail. To complement this experience, please note that I attained a Bachelor of Fine Arts in Mass Communications (Public Relations Minor) from Midwestern State University.
Currently, as a Consultant with KB Communications, I expertly provide B2B and B2C clients with forward-thinking, results-generating public relations, marketing, and advertising services, including facilitating synergistic long-range planning, research, communications, and event coordination. Within this role, I successfully develop media relations contacts; draft press releases; and handle all copywriting, copy editing, and proofreading of annual reports, brochures, newsletters, and emails. Furthermore, I recruit and manage freelance graphic artists, website developers, copywriters, photographers, direct mail, and printer vendors to exceed client objectives.
Recent clients include high-profile Lionheart Children s Academy, Intercom, Inc., Able Groups, and Covenant Christian Academy where I collectively achieved stellar achievements such as growing companywide locations; creatively redesigning logos and websites; writing website copy and facilitating SEO, SEM, and internet marketing; and conducting in-depth internal research surveys to obtain a strong retention rate.
A sample of my accomplishments with KB Communications include:
Leading design / redesign of websites, and updating websites in CMS / WordPress format.
Coordinating key rebranding efforts, including logo redesign and collateral materials roll-outs.
Demonstrating talent with traditional and digital media for all advertising and branding campaigns.
Launching profit-generating social media campaigns and managing multi-platform online presence.
Creating unique marketing videos from idea stage to writing to directing teams for ultimate production.
As this is just an example of my abilities, please refer to my enclosed resume for additional marketing experience.
I am eager to discuss how my qualifications uniquely match your current and future needs, and look forward to interviewing with you soon.
Yyyyyy x. yyyyyy
Hiring Agent Name
I would like to thank you for providing me with the opportunity to interview for the [ Insert Job Title ] position currently available within your company. Having gained a deeper insight into the job requirements, I am confident that you will find me to be an incredible asset toward achieving your goals.
As previously discussed, I am a dynamic leader who offers proven experience in Marketing, Public Relations, New Business Development, Campaign Development, Social Media, Brand Production / Management, and Sponsorship Development, as well as additional Team Building, Strategic Analysis / Planning, Research, Trends Tracking, Budget Control, Account Management, and Event Planning / Coordination skills. Please recall that I earned a Bachelor of Fine Arts in Mass Communications (Public Relations Minor) from Midwestern State University.
Throughout my career, I have excelled in progressive executive-level marketing, advertising, public relations, consulting, and leadership roles for high-profile Xxxxxx- and Florida-based employers where I collectively demonstrated my myriad of professional talents toward coordinating and managing high-level digital media strategic planning, research / development, branding, multifaceted communications, and social media campaigns, to name a few, while quickly adapting to evolving client-specific operational scenarios to reach optimal profits and productivity. During this time, I continually applied superior attention to detail and sharp analytical abilities toward completing complex marketing tasks in fast-paced, deadline-driven environments while consistently achieving recognition for excellence in job performance, seamlessly liaising among high-ranking public- and private-sector decision-makers, and for maintaining a calm disposition within escalated and / or difficult situations. [ Suggestion! Address Here Any Relevant Skills / Qualifications / Achievements Discussed During Your Interview ] For the sum of these reasons, I am confident that I can attain success in a rewarding [ Insert Job Title ] role within your company.
I look forward to hearing a positive response from you, and thank you again for the personal interview.
Yyyyyy x. yyyyyy
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