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Yyyyyy x. yyyyyy
- 105 Duane St 15K Xxxxxx, NY xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com
Business Manager/Administrator
Qualifications Profile
Self-assured, dynamic, and results-driven professional with more than 8 years providing high-performance marketing, sales support, and product management in the retail telecommunications industry.
- Proven passion for delivering outstanding efficiencies in marketing strategy development and execution, relationship building, area sales promotions, and program management service that create competitive product and service advantages in highly demanding technology-driven markets.
Well-organized with multitasking and prioritization skills that optimize resources to achieve outstanding results.
Strong people management and interpersonal communication skills that inspire customer confidence while forging teamwork synergies with colleagues across diverse ethnicities.
Key Expertise
Sales Management
Marketing & Sales (Trad. & Online)
B2B/B2C Sales Management
Customer Service Management
Relationship Management (Customers, Public, & Suppliers)
Market Research & Planning
Competitor Intelligence Analysis
Product Branding & Positioning
Event/Promotions Management
Business Operations Management
Strategic Planning & Execution
Business Development
Process/Workflow Improvement
Profitability Management
Policies & Regulatory Compliance
Staff Supervision & Training
Records & Document Management
Professional Experience
Verizon Wireless
HQ Marketing Manager Product Management, Xxxxxx, NY Aug 2016 Present
Serve as Liaison for Verizon Wireless and the go90/Digital Entertainment (AOL/Intel/Vessel) organizations, discovering, developing, and executing strategies that leverage wireless distribution capabilities to achieve marketing success for several wireless solutions for retail and commercial markets.
Work closely with executive leadership on process improvements, operation strategy reviews, product GTM plans.
Collaborate with cross-functional teams to develop marketing assets for content launches.
HQ Marketing Manager Local Promotions, Basking Ridge, NY Dec 2015 Jul 2016
Built and executed local promotions processes for the local markets, leveraging strong business relationships with HQ partners across the business to create effective marketing strategies.
Implemented pre-approved packaged promotions for grand openings, relocations, and sales events.
Collaborated with Field Marketing Operations to identify local marketing opportunities to drive sales, and with System Operations to identify opportunities for template process improvements that respond to market and competitive needs.
Midwest Area AD Communications, Schaumburg, IL Oct 204 Nov 2015
Supervised, motivated, and trained a remote team of 13 people, collaborating with HQ GTM, PR, and training teams, as well as other Area counterparts to develop communications strategies for GTM launches that drove increased team competencies in achieving Key Performance Indicators.
Served as area point of contact/liaison for all MWA Communications, executing communication strategies for project planning, field feedback, deployment, measurement, and evaluation.
HQ Marketing Manager Product Management, Basking Ridge, NJ May 2012 Sep 2014
Provided strategic and short-term business directions in managing start up organizations (MSO: partnership with Comcast, TWC, Cox Communications, and Bright House Networks), including projects/programs that supported organizational goals, while supervising a team of 4 professionals to drive market growth of new services/products.
Developed and executed strategies for media and value proposition of MSO products, managing its $10M marketing budget, GTM plans for pricing and promotion launches, as well as merchandising of MSO and VZW products.
Collaborated with Comcast, TWC, Cox Communications, and Bright House Networks to obtain marketing leads, execute co-marketing tactics, and evaluated effectiveness of marketing promotions and media campaigns with recommendations for future optimization.
West Area GTM Marketing Consultant, Irvine, CA Jan May 2012
Worked with multi-disciplinary teams to prepare WA GTM plans, ensure execution of plans, and provide regular updates to sales teams and other stakeholders on GTM activities.
Delivered GTM and competitive updates to regional leads, serving as competitive lead researching industry and competitor information, while strengthening the corporate commercial website.
Collaborated with vendors and HQ/Regional POCs to address market needs, and create competitive strategies.
Yyyyyy x. yyyyyy
- 105 Duane St 15K Xxxxxx, NY xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com
Professional Experience (continued)
VERIZON WIRELESS (continued)
Regional Marketing Consultant, Salt Lake City, UT 2011 2012
Served as GTM lead developing and executing regional GTM plans, providing regular updates to sales teams and stakeholders on GTM activities, while leading marketing efforts in the West Area.
Partnered with regional operations to implement customer loyalty programs, and hosting quarterly market readout meetings with Channel Directors to increase market awareness of company products and services.
Researched on competitive position and educated employees on the true state of the company competitive advantages when serving and reaching out to customers, developing and managing the Retake/Dominate Salt Lake campaign that increased market share in Salt Lake City.
Assistant Retail Manager, Salt Lake City, UT 2010 2011 | 2006 2008
Served as ASM Program Lead driving district recognition, training the sales team on completion rate and providing marketing opportunity reports to management.
Assisted the District Retail Sales Operational Consultant with new store developments and redesigns, implementing mall-wide marketing campaigns that increased foot traffic by 10% and incremental sales by 5%.
Northeast Area SWAS Marketing Consultant, Morristown, NJ 2008 2010
Developed and launched the NEA SWAS promotions to drive sales and traffic into target locations.
Managed marketing projects/programs for:
- A new SWAS model (P.C. Richard & Son) in the NYM Region, collaborating with Area and Regional sales teams, Store Directors, and vendors to ensure a successful launch of 30 locations in 35 days.
- Closure of Circuit City locations in the NEA, ensuring successful exits from 160 Circuit City locations in 90 days.
Built sustainable professional relationships with various sales and marketing groups throughout the NEA and HQ.
Education
WESTMINSTER COLLEGE Salt Lake City, UT (2006)
B.S. in Marketing and Business Management (Double Major)
STRAYER UNIVERSITY Salt Lake City, UT (2014)
M.B.A. in Business Management
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