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Yyyyyy x. yyyyyy
2711 Newtown Ave. ￨ Long
Island City, XXXXXX xxxxxx
xxx-xxx-xxxx ￨ abc@xyz.com
Objective
Accomplished leader seeking the challenging role of Digital Optimization Manager.
Summary of Qualifications
Results-driven digital optimization leader with a stellar background across social media marketing, digital advertising, qualitative research, web optimization and graphic design.
Ranked as one of the top 10 marketing influencers on Twitter for February 2017 by nodeEXL.
Evangelist for optimization such as AB and mobile testing and marketing strategy and optimization integration.
Team leader within analytics/optimization units, improving conversion rates, increasing sales and greatly enhancing website UX with extensive knowledge of both quantitative and qualitative data analysis.
Certified in Google Analytics, Hubspot Inbound Marketing and the CXL Institute Conversion Optimization Program, and knowledge of Adobe Omniture, Heat Mas, click tracking and scroll tracking.
Tracked revenue and customer data using Google Analytics, ShipStation and Jiraffe and identified trends, opportunities and competitor results using Moz Pro, Market Samurai, Google Keyword Finder and Ranks NL.
Experienced with Hotjar, Crazy Egg, Optimizely, Moz Pro and Market Samurai optimization software.
Strong experience with email marketing platforms such as MailChimp, Campaign Monitor and Bronto.
Proficient with Microsoft Word and Excel and Adobe Photoshop and Adobe Illustrator.
Experience working in China, Singapore and Thailand.
Areas of Expertise
> Web Data Analysis > User Experience Design > Wireframing
> Conversion Rate Optimization > User Research > Strategy Site Audits
> Web Design > Analytics Reporting > Building Testing Models
> UX Design > Usability Research > Customer Surveys
Professional Experience
Oracle Maxymiser Xxxxxx, XXXXXX Jan. 2017-Present
Digital Optimization Analyst
Work with multiple Fortune 500 clients on road-mapping, optimization strategy, AB Testing and Multivariate Testing, test design and implementation and analytics for the No. 1 testing platform in the world.
Use Agile methodology
to coordinate with the Development Team.
GrillGrate LLC Cartersville , GA June 2016-Jan. 2017
Web Marketing Analyst
Implemented conversion optimizing techniques for the website, email marketing design and SEO.
Created and oversaw retargeting/remarketing campaigns, including Google Display Network retargeting, Facebook retargeting and other third party software maintenance such as Steelhouse, Adroll and Criteo.
Built relationships with merchants, webmasters, bloggers and online editors to place sales-oriented hyperlinks in high-traffic locations.
Yyyyyy x. yyyyyy
2711 Newtown Ave. ￨ Long
Island City, XXXXXX xxxxxx
xxx-xxx-xxxx ￨ abc@xyz.com
Professional Experience (continued)
GrillGrate LLC Cartersville , GA June 2016-Jan. 2017
Web Marketing Analyst
Accomplishments:
Identified new opportunities that led to a 25% increase in monthly revenue.
Doubled Black Friday and Cyber Monday E-commerce sales year-over-year, including increasing Q4 revenue by a 50% YOY.
Achieved a more than 200% increase in ROI from advertisements on Facebook.
Secured significantly lower CPA with greatly increased conversion rates after leading the Facebook advertising strategy, including writing ad copy, overseeing ad spend and launch of Facebook retargeting campaigns.
Netted greater ROI from Adwords, Facebook advertising and remarketing, including spliting test ads across all mediums, after developing ads and ad copy based on audience analytics data.
Increased conversions after improving the design of GrillGrate website, including the UX.
Reduced the homepage
bounce rate 20% and the amount of customers using help forms by 75%.
Rebel Fighting Championship Singapore Apr. 2013-May 2016
Digital Marketing Manager (Nov. 2014-May 2016)
Collaborated with advertising and promotion managers to promote products and services.
Optimized the website, including UI/UX.
Worked with graphic designers and web developers to improve website design.
Assisted with developing landing pages and designing emails.
Talent Marketing Manager (Apr. 2013-Nov. 2014)
Communicated effectively with talent and directors to build fan awareness before and after major events.
Worked closely with clients to develop strategies and plan for media events or interviews, plus travel logistics.
Helped develop advertising campaigns by writing compelling copy.
Monitored the social media accounts of clients while working with talent managers.
Sitsongpeenong Muay Thai Bangkok, Thailand Dec. 2012-June 2014
Social Media Manager
Led social media accounts for Facebook, Instagram, Twitter and YouTube, including photos, graphic design and written content.
Developed social media spend and result reports in Microsoft Excel.
Education, Training and Certificates
Bachelor of Arts (BA), Writing and Linguistics, Georgia Southern University; earned 2012
Certified in Google Analytics, Hubspot Inbound Marketing and the CXL Institute Conversion Optimization Program
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