Dynamic Details- and Results-Focused Leader Committed to Optimizing Online & eCommerce Marketing Growth Initiatives

Digital Strategy ￨ Content Marketing ￨ Social Media Marketing ￨ Video Marketing ￨ Email Marketing

Product Marketing ￨ Media Buying ￨ Traffic Acquisition ￨ Testing / Optimization ￨ Brand Development

Customer Acquisition ￨ Team Building ￨ Strategic Analysis ￨ Trends Tracking ￨ Budget Control

Highly Accomplished Digital Marketing Specialist who drives triple-digit sales growth and substantial audience engagement by creating targeted online and eCommerce marketing initiatives, providing world-class products / services, and cultivating a strong company / brand image with superior quality. Top Performer who offers solutions-centric critical thinking for insightful, change-oriented results to align with a company s vision, value, and goals. Out-of-the-Box Thinker who rises above business challenges to expand brand awareness for B2C and B2B businesses to improve the bottom line. Excellent Communicator who develops synergistic relationships with executives, business teams, and clients, and who leads multidisciplinary peers by example and with ethics and integrity with a demonstrated passion for strategic marketing, generating lucrative leads, increasing ROI, and growing a customer base for high-level retention.

Digital Dealer, Boca Raton, XXXXXX

(2016 2018)

Marketing Manager

Capitalized on the opportunity to lead forward-thinking development of a B2B marketing plan, as well as creating and managing PPC / SEM campaigns on Google AdWords, Facebook, Twitter, and LinkedIn. Optimized use of resources to achieve goals by managing internal resources and third parties, vendors, and / or speakers for efficient execution of marketing and sales efforts. Expertly analyzed event surveys / marketing KPIs. Collaborated among highly qualified web developers and graphics teams to produce websites, digital ads, direct mail pieces, magazines, and print advertisements.

Key Accomplishments

  Created a webinar marketing plan that increased webinar attendance by over 50%.

  Cost-effectively managed a $300,000 marketing budget while maintaining cost tracking.

  Developed dynamic segmented email marketing campaigns using audience demographics.

  Continually ensured all marketing projects / deliverables were on-time, in-scope, and in-budget.

  Increased email subscriber base, engagement rates, and conversions across multiple email channels.

Brand Names Watches International, LLC, Hollywood, XXXXXX

(2015 2016)

Director of Marketing

Strategically steered development, execution, and management of innovative digital marketing initiatives, including SEO, SEM, social media marketing, content marketing, email marketing, and campaign landing page development, as well as retargeting and marketing automation for a DTC and B2B watch wholesale company. Created strategic marketing and promotional plans, forecasts, and budgets to grow revenue and build brand awareness. Developed an effective new drop-ship program expanding sales via Overstock.com, Jet.com, Newegg.com, Rakuten.com, and Groupon. Built and sustained comprehensive initiatives to encourage enhanced engagement and increased visibility on diverse social media networks.

Key Accomplishments

  Reduced overall bounce rate by 40% via website redesign.

  Increased online sales 598% with a 411% growth in visitor traffic.

  Successfully delivered 226% sales growth within less than one year.

  Improved leads generation 831% primarily through social media marketing.

  Increased organic traffic 89% through keyword research, copy writing, and content optimization.

  Developed new SEM / PPC program to grow online sales 649% and decrease cost / conversion 74%.

Jodi s Cupcakes & More, Boca Raton, XXXXXX

(2012 2015)

Marketing Director

Utilized broad scope of industry knowledge toward directing new business development and site planning in the profitable launch of new business, including handling brand strategy, positioning, market research, pricing structure, product management, and social media management. Contributed sharp analytical abilities toward developing and managing budgets for web, marketing, and operations. Collaborated with top teams to create and implement vision, establish brand, adapt to evolving markets, and respond to business needs. Promoted effective marketing campaigns based on social media trending, targeted web advertising, email marketing, and search engine-optimizing keyword trending. Executed email marketing campaigns ranging from a single HTML broadcast to a 10-message, auto-responder follow-up series. Directed all analytical functions of the website, as well as development and maintenance of sales funnel for web sales.

Key Accomplishments

  Established SOPs in marketing, web, operations, and sales.

  Increased organic site traffic 75% by leveraging skills in SEO and SEM.

  Personally wrote / edited copy for website, marketing, and newsletter campaigns.

  Consistently established a robust digital presence via digital marketing and social media.

  Increased email subscribers 46% and improved repeat purchases 64% via a new email campaign.

Park Avenue Medical Professionals, New York, NY

(2008 2012)

Practice Manager

Played a vital role in directing daily office operations of this 15-physician, multi-specialty practice while recruiting, training, mentoring, and managing a top-performing team of 20 staff dedicated to achieving business goals. Directed facility-wide administrative, billing, marketing, human resources, and payroll initiatives. Collaborated among physicians and staff to ensure clinical and administrative policies were adhered to for enhanced quality of care and valuable support systems.

Key Accomplishments

  Successfully developed annual and capital budgets, monitored expenses, and reported variances.

  Ensured seamless office processes by handling accurate medical billing during company transition.

Nova Southeastern University, Xxxxxx, XXXXXX

Master of Business Administration (Marketing Emphasis)

Xxxxxx State University, Tallahassee, XXXXXX

Bachelor of Arts in Criminology (Minor in Chemistry)

Google Certified (Analytics ￨ AdWords) ￨ Certified Customer Value Optimization Specialist (Digital Marketer)

Certified Customer Acquisition Specialist (Digital Marketer) ￨ Certified Content Marketer Specialist (Digital Marketer)

Microsoft Office (Word, Excel, PowerPoint, Outlook) ￨ Adobe Photoshop ￨ Google Analytics ￨ Google AdWords

Facebook Advertising ￨ Facebook Business Manager ￨ Twitter Advertising / Analytics ￨ Mac / PC OS

Social Media (Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, YouTube)

Salesforce / Pardot ￨ HubSpot ￨ Hootsuite ￨ TweetDeck ￨ Buffer

Excellent Professional References Provided Upon Request

Date

Hiring Agent Name

Company Name

Address

City/State/Zip Code

Dear__________________:

I am exploring a new career opportunity within a challenging [ Insert Job Title ] role, and I believe that I can make a positive contribution to your success.

To acquaint you with my background, I offer proven talents in Online and eCommerce Marketing with specializations in Digital Strategy, Content Marketing, Social Media Marketing, Video Marketing, Email Marketing, and Product Marketing. I am also well-versed in Team Building, Strategic Analysis, Trends Tracking, Brand Development, Customer Acquisition, Traffic Acquisition, Media Buying, Testing / Optimization, and Budget Control, among other areas. Furthermore, I consistently achieve winning outcomes due to my superior skills in critical thinking, time management, workxxxxxxow prioritization, communications, and attention to detail.

To complement this experience, please note that I attained a Master of Business Administration in Marketing from Nova Southeastern University and a Bachelor of Arts in Criminology from Xxxxxx State University. I hold diverse industry credentials, including Google Certified in Analytics and AdWords, as well as status as a Certified Customer Value Optimization Specialist, Certified Customer Acquisition Specialist, and Certified Content Marketer Specialist.

Recently, as the Marketing Manager for Digital Dealer, I expertly led the development of a profitable B2B marketing plan while creating and managing PPC / SEM campaigns on Google AdWords, Facebook, Twitter, and LinkedIn. Within this role, I consistently achieved targeted goals by managing internal resources and third parties, vendors, and / or speakers for efficient execution of marketing and sales efforts. Furthermore, I accurately analyzed event surveys / marketing KPIs, and collaborated among highly qualified web developers and graphics teams to produce innovative websites, digital ads, direct mail pieces, magazines, and print advertisements.

A sample of my accomplishments included:

  Creating a webinar marketing plan that increased webinar attendance by over 50%.

  Cost-effectively managing a $300,000 marketing budget while maintaining cost tracking.

  Developing dynamic segmented email marketing campaigns using audience demographics.

  Continually ensuring all marketing projects / deliverables were on-time, in-scope, and in-budget.

  Increasing email subscriber base, engagement rates, and conversions across multiple email channels.

As this is just an example of my abilities, please refer to my resume for additional marketing leadership experience.

I am eager to discuss how my qualifications uniquely match your current and future needs, and look forward to interviewing with you soon.

Sincerely,

Yyyyyy x. yyyyyy