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Dynamic Advertising Sales Executive
Multimedia / Digital Solutions ￨ Multimillion-Dollar Revenue ￨ New Business Development
Business Analytics ￨ Trends Tracking ￨ Forecasting ￨ Pricing ￨ Pipelines ￨ Contraxxxxxx Negotiations
High-Performance Sales Team Building ￨ Training ￨ Coaching / Mentoring ￨ Key Conflixxxxxx Resolution
Projexxxxxx / Transformation Management ￨ Client / Agency Relationship Management ￨ Continuous Improvements
Highly Accomplished Advertising Sales Leader who makes sound decisions to reflexxxxxx positively on globally oriented, multi-site operations in alignment with a client or company s vision, value, and goals. Top Performer who attains a competitive advantage via solutions-centric critical thinking for insightful, change-driven results, maximum brand exposure, and positive ROI. Visionary Professional who rises above challenges to improve the bottom line and achieve winning outcomes, including quickly adapting to evolving scenarios to reach high profit levels, as well as independently resolving issues to boost success. Excellent Communicator who develops synergistic relationships with cross-geographical decision-makers and sales professionals; who excels in fast-paced autonomous and collaborative work environments; and who leads peers by example and with integrity to inspire confidence and forge strong teamwork to meet objexxxxxxives.
Career Highlights Include:
Maximizing brand exposure and deliver positive ROI for diverse Fortune 500 clients.
Leading high-volume Miami, Atlanta, New York national sales offices, among others.
Continually identifying success and key growth opportunities using business intelligence.
Coaching high-performance consultative sales teams to generate $500+ million in revenue.
Analyzing trends, risks, and opportunities as a baseline for continuous quality improvements.
Delivering best in class customer service to exceed revenue goals and grow key market share.
Rapidly progressed through roles of greater leadership and responsibility, including expanding beyond the boundaries of traditional advertising sales executive to lead lucrative strategies that drive down costs, increase core revenue, and improve performance of all business divisions.
Vice President of Sales (2016 2017)
Capitalized on the opportunity to lead forward-thinking sales initiatives, including direxxxxxxing a top-performing team of digital sales managers and national sales offices in results-generating digital conversion strategies for this industry-leading multimedia advertising and publishing company. Spearheaded Latino market-driven vetting of potential digital partners and axxxxxxive deployment of internal / external direxxxxxx and programmatic offerings. Collaborated with marketing, digital, TV, and radio teams in internal / external strategy development, implementation, and tracking of Univision s premium entertainment, sports, and event sponsorship opportunities. Cross-funxxxxxxionally communicated among resource providers, including owned / operated and affiliated local TV and radio station management, as well as legal, corporate marketing, and client direxxxxxx / agency contaxxxxxxs. Established a comprehensive understanding of client produxxxxxxs, services, market, industry, and competition by training Account Executives on use of client needs assessment and client-focused partnership-building efforts. Initiated and led revenue-centric category expert teams for Auto, Financial, Consumer Packaged Goods, Restaurant, Travel / Leisure, and Healthcare categories.
Grew 2016 s linear and digital revenue 17% and 400%, respexxxxxxively.
Increased revenue 22% in 2016 and exceeded 2017 s mid-year budget by 15%.
Incrementally exceeded Key Performance Indicators year-to-year on average by 15%.
Served as a sales and business development lead for political and advocacy campaigns.
Developed multimedia strategies in collaboration with high-profile Fortune 500 clients.
Maximized brand awareness and positive ROI by recommending solid advertising strategies.
Profitably positioned and aligned divisional sales teams as solutions-based consultative sellers.
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Regional Vice President of Sales (2014 2016)
National Sales Offices Miami ￨ Atlanta ￨ New York
Utilized broad scope of industry knowledge toward overseeing $500+ million in sales revenue while mentoring and managing a multi-site high-performance consultative sales team responsible for driving revenue across national TV, digital, and radio sales offices. Effexxxxxxively transformed the owned / operated and affiliated stations perception of national sales offices from a transaxxxxxxional organization to a creative business development-driven initiative emphasizing station accountability. Expertly leveraged internal talent and resources to optimize value to clients and support comprehensive goal achievement.
Exceeded 2016 s revenue goal by 12%.
Consistently delivered results for Fortune 500 clients.
Successfully converted TV-only advertisers to include a profitable digital option.
Recognized as a selling leader showcasing the value of the lucrative Hispanic marketplace.
Vice President ￨ Direxxxxxxor of Sales (2010 2014)
Miami ￨ New York ￨ Philadelphia
Strategically steered advantageous TV and digital sales for local stations based in high-value markets. Enabled increased sales of integrated marketing opportunities by aligning TV, digital, and radio teams while providing best in class customer service to exceed revenue goals and grow market share. Led targeted team decision-making in cost-effexxxxxxive budget development, sales, pricing, inventory management, and Key Performance Indicators (KPIs). Supported Local Sales Managers and Account Executives in building beneficial client relationships while negotiating sales and coaching staff in solutions-centric problem-solving techniques.
Maximized revenue growth by partnering with all station departments.
Successfully incorporated use of digital extensions to TV- and radio-only clients.
Continually identified success and key growth opportunities using business intelligence.
Regional Vice President (2007 2010)
National Sales Offices Miami ￨ Atlanta ￨ New York ￨ Chicago ￨ San Antonio
Played a vital role in direxxxxxxing profit-driven, multi-site national TV, digital, and radio sales teams in meeting and / or exceeding high-level goals. Axxxxxxively liaised among offices and stations to enable enhanced coordination of strategic new business opportunities, forecasting accuracy, and competitive intelligence.
Exceeded quarterly revenue targets and Key Performance Indicators (KPIs).
Consistently achieved best in class national sales status for client conversions.
Prior experience includes National Sales and Business Development leadership roles with Univision Miami (2000 2007) and Media Supervisor position with Crispin Porter + Bogusky working on high-profile Florida Department of Health, Longhorn Steakhouse, and Checkers Restaurant accounts.
Bachelor of Arts in Marketing & Finance Bryant University
Sales Certification (2016) Radio Advertising Bureau (RAB)
Microsoft Office (Word, Excel, PowerPoint, Outlook) ￨ Operative1
OSI ￨ SIO ￨ Wide Orbit ￨ Oracle ￨ Strata ￨ Kantar ￨ Matrix ￨ Donovan
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