- 724 W. Chenango Rd.Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Dear Hiring Manager,

        I am writing this in response to a job vacancy posting for the position of ________________. Please accept my application to become part of your team. My resum is attached for your review and consideration.

What I offer is my master s in Human Services and more than 21 years providing high-performance channel and retail sales, customer service, and operations support in the beverage and hospitality industries. I am currently with Opici Family Distributing in Upstate Xxxxxx as a Wine & Spirit Consultant after serving the Southern Wine & Spirits compaxxxxxx as a Combo Sales Representative. For more details, please take a moment to go through my resum .

In leveraging my sales competencies, I also bring to the table my personal strengths that include a passion for delivering outstanding customer services in achieving business objectives. Along the way, I have also proven my interpersonal communication skills that help build relationships with customers and suppliers so critical in generating revenues from repeat business and word-of-mouth promotions in highly competitive markets.

I am confident that my education, experience, and personal strengths offer the right mix of qualifications with which I can help achieve your objectives as part of your sales team. Should you need further clarification, or would prefer to schedule an interview, please do not hesitate to reach me through my phone or email address indicated in the heading. Thank you for considering me, and I look forward to hearing from you soon.

Sincerely,

DANA FENDICK

Attachment: Resum

- 724 W. Chenango Rd.Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Sales (Wines & Spirits)

Qualifications Profile

    Highly self-motivated and results-driven professional with more than 21 years providing high-performance sales, customer service and operations support in the beverage and hospitality industries.

    Detail-oriented, analytical and methodical with critical thinking to resolve work issues even under stress.

    Flexible and adaptable with quick learning abilities to reach high productivity levels in fast-paced work environments and new or demanding assignments.

    Well-organized and resourceful with multitasking and prioritization skills that optimize limited resources and maximize productivity to achieve outstanding results from concurrent tasks.

    Strong people management and interpersonal communication skills that inspire customer confidence while forging teamwork synergies with colleagues across diverse ethnicities.

Key Expertise

Sales Management

    Marketing & Sales (Trad. & Online)

    Alcohol Beverage Business Development

    Chanel and Retail Sales Management

    Territory Sales Administration

    Multiple Account Management

    Customer Service Management

    Relationship Management (Customers, Distillers, & the Public)

    Event Management

    Product Presentations

    Merchandise Inventory Management

Business Management

    Strategic Planning & Execution

    Process/Workflow Improvement

    Profitability Management

    Policies & Regulatory Compliance

    Staff Supervision & Training

    English Fluency (Oral & Written)

    Records & Document Management

Professional Experience

Opici Family Distributing Ÿ Upstate Xxxxxx, XXXXXX

    Conduct routine sales calls to designated on and off premise accounts.

    Build and nurture productive professional relationships with customers and retailers to ensure a totally satisfying experience with the compaxxxxxx.

    Conducted successful product presentations, promoting new and existing merchandise items to expand the business.

    Meet or exceed monthly sales targets and placement objectives.

    Remain updated in compaxxxxxx policies, market developments, competitor products, and industry trends through regular sales meetings, on-site training, and winery/distiller tours team or division meeting environment.

    Review and update customer credit status, processing payments from purchases, and partnering with the Credit Department to ensure accounts remain in good standing.

    Conduct wait-staff training seminars, developing courses in wine lists and wine-by-the glass programs.

Southern Wine & Spirits Ÿ Upstate Xxxxxx, XXXXXX

    Conducted weekly sales calla to on/off premise accounts, prioritizing key suppliers when pre-planning sales calls.

    Developed and conducted training courses on wine production and promotional wine tasting.

    Remained updated on new products and industry trends by attending weekly wine/spirit seminars.

Number Five Restaurant Ÿ Xxxxxx, XXXXXX

    Oversaw customer service and supervised all front-of-the-house employees to ensure superior customer experience.

    Developed fine-dining training manuals for hostesses, servers (14-pages), bussers, bartenders, and cocktail servers,

    Trained servers on upselling menu items to maximize sales and gratuities.

    Addressed and resolve customer complaints and issues expeditiously.

    Supported HR in screening applicants and decided on hiring applicants for front-of-the-house vacancies.

Education

    M.A. in Human Services, POST UNIVERSITY Ÿ Waterbury, CT (2004)

    B.A. in English, 3.8 GPA, BIRMINGHAM UNIVERSITY Ÿ Birmingham, XXXXXX (2003)