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0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx ● abc@xyz.com

Team-Building & Leadership ~ Account Planning ~ Business Development

Direct Marketing ~ Strategic Planning ~ Cross-Departmental Cooperation

         Adept at steering conceptualization, development, and seamless execution of dynamic marketing and advertising campaigns to achieve specific company objectives.

         Well-versed in all aspects of commercial advertising encompassing print, digital, and interactive media.

         Sound managerial skills include coaching, performance management, motivation, and workload delegation.

         Excellent skills in sales tracking, KPI analysis and reporting, ROI optimization, client management, team leadership, marketing metrics analysis, and streamlining workflow.

         Outstanding experience working in a multicultural environment, and offer a strong blend of negotiating, influencing, collaborative, and interpersonal skills.

         Inspire unified teams to achieve project goals in alignment with fiscal, timeline, and quality criteria.

• Solid ability to identify issues, determine logical solutions, present recommendations to key decision-makers, and fully execute strategies.

         Marketing proficiency spans B2B, B2C, retail, financial/banking, and retirement products on a global scale.

         Software skills include Microsoft Office (Outlook, Word, Excel, Access, PowerPoint), ACT, and Adobe.

Maple River Direct Mail, LLC, Traverse City, MI, 2000 to Present

Director of Marketing and Sales

         Spearhead full-scope operations for direct mail fulfillment business including staffing, sales forecasting, goal setting, marketing design, campaign development, and quality control to service 200+ clients nationwide.

         Evaluate, modify, and maintain optimum product mix to generate $500K+ in annual revenue and fuel sales by 85% during tenure.

         Conceptualize and present marketing and ad campaign strategies, and methodically coordinate design activities to create visually-powerful marketing pieces which compel action.

         Delegate tasks to designers and printers while fostering cohesive and quality-focused operations.

         Orchestrate development and successful implementation of data-driven integrated marketing solutions to propel sales for clients.

         Resourcefully automate integrated key communications to improve scalability, efficiency, and retention.

United States Postal Service, Greater Michigan District, 1987 to 2000

Account Manager

         Delivered competitive and high-impact direct marketing solutions and fulfillment opportunities to premier-level account base, dominating 75% of market in assigned territory.

         Advised clients in postal rules and regulations, and maintained long-term relationships by consistently providing top-notch service.

Bachelor of Arts, S.U.N.Y.

Member, Direct Marketing Association

President, BNI Mid-Day Profit Partners, Traverse City, Michigan

Member, American Business Women s Association

Member, American Management Association