• Dynamic Leader who offers a background in Global Brand, Product, and Marketing Development; Market Segmentation, Research, and Data Analysis; Strategic and Tactical Multi-Platform Marketing; and New Business Development, and exhibits an ability to see the big picture within evolving industries while focusing on Consumer Behavior; Performance Analysis; Market Intelligence; and Client Retention, Loyalty, Growth, and ROI Assurance.
• Top Performer who boasts above-average career results, and can make sound decisions to reflect positively on operations in alignment with a company s vision, value, and goals to achieve a significant competitive advantage.
• Excellent Communicator who builds and sustains synergistic relationships with global C-level executives, business / sales professionals, and clients / customers, and can strategically negotiate beneficial contracts / partnerships.
• Ambitious Self-Starter who demonstrates international B2B and B2C experience and excels in supporting and maintaining globally dispersed networks with strong entrepreneurial, collaborative, influencing, and persuasive skills.

U.S. Country Manager Affiliate Sales ￨ Marketing ￨ Distribution

  Capitalized on the opportunity to develop and manage forward-thinking Modern Times Group s U.S.-based business encompassing affiliate sales; partnership relationships; brand, product, and marketing strategies; and operations and sales support activities designed to establish the MTG brand and ensure sustainable market growth.

  Negotiated affiliate content distribution agreements with major media, cable, and satellite TV Fortune 500 clients for all lines of business, and supported growth with value and distribution of traditional and new media products.

  Contributed sharp analytical abilities toward overseeing profit / loss responsibilities for international business unit.

  Created value for MTG products with affiliate partners by developing marketing, promotional, and PR-based tools.

  Directed sales and client services workshops and trainings for affiliates in strategic markets to support and / or improve sales through creative learning materials that highlighted product benefits to acquire and retain customers.

  Improved business margins 25% by facilitating MTG s transponder migration plan.

  Conducted primary market and consumer research, competitive analysis, and product positioning.

  Analyzed ROI performance of consumer viewership / buying habits and recommended enhancements.

  Successfully managed internal / external relationships with stakeholders, vendors, and creative agencies.

  Generated a 30% surge in channel brand awareness and subscription among targeted multicultural groups.

  Developed and managed high-impact B2C multi-platform marketing events, brand strategies, product launches, and digital internal / external communications to reach target groups and increase buy rates.

International Marketing Manager

  Utilized broad scope of industry knowledge and dynamic business acumen toward developing, managing, and providing expert resources to increase market share, brand recognition, and subscriber base revenues for in-language television program offerings on DISH within culturally diverse markets throughout the United States.

  Created and executed strategic marketing campaigns and key public relations initiatives for international channels.

  Cost-effectively managed budgets and developed production, design, and messaging content of all promotional collateral targeted ethnic demographics, along with conducting valuable consumer research, analyzing performance of current marketing strategies (ROI), and identifying prospective multicultural channels for launch on DISH.

  Successfully launched the premier of TV1000 Russian Kino and CTC in the United States.

International Marketing Manager (continued)

  Proactively supported sales at 50+ retail stores nationwide and managed top-notch direct reports.

  Increased subscriber base and revenue increase 10% YOY via development and tactical execution of direct marketing, community outreach, programming days, all traditional and new media, and co-op promotions.

  Built and sustained high-performing relationships with international programmers, vendors, and affiliates.

Alliance Strategy Manager Affiliate Sales (2007 2008)

  Strategically steered lucrative partnerships and corporate vendor relationships for an $80-million telecommunications network infrastructure business, including comprehensively managing third-party service providers for wide-ranging vertical markets for a specialized sales force located throughout the United States.

  Generated 25% in capital investment savings by leveraging incremental third-party agreements.

  Expanded corporate network and enhanced firm s capabilities by identifying new third-party providers.

Account Retention Manager Marketing (2004 2007)

  Maximized bottom-line performance by identifying, forecasting, and managing churn for base accounts, including developing new applications, analyses, and consistent reporting processes to identify key churn drivers.

  Standardized accurate, organization-wide internal processes, data sharing, and reporting sales metrics.

  Reduced churn by 20%+.

  Created and executed a B2B loyalty retention incentive.

  Increased service renewals with high-value customer retention by 50%+.

Marketing Executive Emerging Markets

  Played a vital role in managing corporate marketing budget, strategy, campaign development, and communications for 12 cable TV joint ventures across Russia, CIS, and Europe, including developing and managing results-focused brand and product marketing campaigns with globally based, leading affiliate media partners.

  Developed collateral materials and press scripts to address constituents needs in key geographic markets.

Master of Business Administration (Marketing Emphasis)

Bachelor of Arts in Film ￨ Theater

Microsoft Office Word, Excel, PowerPoint, Access, Outlook, Project ￨ Salesforce.com ￨ Social Media

Date

Hiring Agent Name

Company Name

Address

City/State/Zip Code

Dear__________________:

I am seeking a challenging [ Insert Job Title ] role, and am submitting my resume for your review.

I am excited to build a rewarding career with your company, and can offer cross-functional experience in Global Brand, Product, and Marketing Development; Market Segmentation, Research, and Data Analysis; Strategic and Tactical Multi-Platform Marketing; and New Business Development. I am also well-versed in Consumer Behavior; Performance Analysis; Market Intelligence; and Client Retention, Loyalty, Growth, and ROI Assurance, among other areas.

To complement my background, please note that I attained a Master of Business Administration (Marketing Emphasis) from Fairleigh Dickinson University and a Bachelor of Arts degree from The All-State Russian Institute of Cinematography.

Recently, as a U.S. Country Manager (Affiliate Sales / Marketing / Distribution) for Modern Times Group, I expertly developed and managed the company s U.S.-based business encompassing affiliate sales; partnership relationships; brand, product, and marketing strategies; and operations and sales support activities designed to establish the MTG brand and ensure sustainable market growth. Within this role, I negotiated affiliate content distribution agreements with major media, cable, and satellite TV Fortune 500 clients for all lines of business, and supported growth with value and distribution of traditional and new media products. I also managed profit / loss responsibilities for an international business unit, and created value for MTG products with affiliate partners by developing marketing, promotional, and PR-based tools.

A sampling of my achievements with Modern Times Group included:

  Improving business margins 25% by facilitating MTG s transponder migration plan.

  Conducting primary market and consumer research, competitive analysis, and product positioning.

  Generating a 30% surge in channel brand awareness and subscription among multicultural groups.

  Analyzing ROI performance of consumer viewership / buying habits and recommended enhancements.

  Successfully managing internal / external relationships with stakeholders, vendors, and creative agencies.

  Developing and managing high-impact B2C multi-platform marketing events, brand strategies, product launches, and digital internal / external communications to reach target groups and increase buy rates.

[ Suggestion! Address Here Any Skills / Qualifications / Achievements Relevant to the Job Posting ]. As this is just an example of my abilities, please kindly refer to my enclosed resume for additional experience.

I look forward to hearing from you, and thank you in advance for your careful consideration.

Sincerely,

Yyyyyy x. yyyyyy