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0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx ● firstname.lastname@example.org
Go-To-Market Strategy Product Launches Marketing Collateral
Pricing Website Marketing Customer Engagement Project Management
Offer 20+ years experience in technical/product marketing and application engineering, with specialization in semiconductor industry.
Adept at developing and executing brand strategy, leading creative and technical teams, analyzing competitive landscape, and navigating customer pre- and post-design engagement.
Excel at steering projects to maximize use of resources, control costs, and achieve performance goals.
Outstanding problem solving, technical training, and public speaking skills; excel at confidently presenting solutions to large audiences and securing major design opportunities.
Skilled at marketing novel technologies such as smart meter, hardware security, SMPS for class D audio amplifiers, battery fuel gauge, and programmable PMICs.
Solid hands-on experience in product debugging, validation, verification, and applications engineering.
Author of numerous white papers, blogs, videos, web pages, podcasts, promotional videos, tradeshow materials, and conference presentations (full list provided upon request).
Dialog Semiconductor, Santa Clara, CA 2016 to 2017
Product Marketing Manager, PMIC ASSP
Spearheaded marketing strategy, direction, projects, and initiatives for cutting-edge Power Management Integrated Circuit products.
Fueled revenue potential by 200-300% by leveraging broad market engagements, and expanded new customer engagement in market by 500% from prior year for ASSP PMIC products.
Maintained price books for sales and distribution teams, and compiled internal price book for special pricing approval.
Resourcefully transferred PMIC programming capabilities to AVNET to support broad market small-volume customers.
Forged partnerships with Xilinx, Renesas SoC application processor, and FPGA manufacturers to devise reference designs, create compelling marketing collateral, and orchestrate joint promotions to establish Dialog as preferred power solution provider.
Led updates and placement of all PMIC collateral on company website and partner/distribution channels.
Directly supported and organized product launches and trade show participation by overseeing press releases, Internet landing pages, datasheets, product briefs, videos, and tradeshow brochures.
Infineon Technologies North America Corp., Milpitas, CA 2006 to 2016
Senior Marketing Manager, Power Management and Multi-Market (2014 to 2016)
Selected as Project Lead based on technical and managerial talents for customized SMPS (switched-mode power supply) solution spanning different power classes of Class D Audio Amplifier solutions.
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Helmed all facets of regional marketing for AC/DC solutions in Southern California, Arizona and New Mexico, and coordinated segment marketing for Driver IC and ORIGA hardware authentication solution for North America.
Applied dynamic interpersonal skills to engage with customers regarding new applications (i.e. drone, power tool battery authentication), cogently demonstrating competitive advantages and value.
Contrived detailed go-to-market strategy for radar-based gesture sensing (Google Soli project).
Successfully filed three patents on effective uses of authentication and security:
o Battery Cell Identification and Characterization (#14/323,307) filed July 3, 2014
o Device and Accessory pairing (#14/266,691) filed April 20, 2014; also filed in Germany
o Device Security (#14684964) filed and accepted on 13 April, 2015
Marketing Manager, Power Management and Multi-Market (2011 to 2014)
Technical Marketing / Application Engineering Manager, Chip Card and Security Group (2008 to 2011)
Shepherded marketing tactics and direction for state-of-the-art designs according to customer needs.
Strategically performed competitive analysis to effectively promote and position new technologies encompassing PECI-Intel, SensorPath, TPM, and authentication to major customers such as Dell, Intel, IBM, HP, Lenovo, and Google.
Held regular meetings with team members to discuss marketing approaches and follow-up efforts.
Delivered influential technical product training to new customers and field engineers.
Exercised strong communication skills in authoring white papers, press releases, and application notes.
Steered production ramp -up and swiftly resolved supply and quality issues to achieve and sustain peak levels of customer satisfaction.
Planned, scheduled, and headed system bring-up at major OEMs such as HP, Intel, and Dell.
Senior Staff Applications Engineer, Chip Card and Security Group (2006 to 2008)
Leveraged substantial technical savvy to streamline customer development cycles via schematic review, design recommendations, BIOS debugging, system integration, and bring-up for PC I/O controller ICs.
Troubleshot and creatively resolved wide range of customer issues via onsite visits, sample codes, BIOS analysis, and software workarounds to ensure customer satisfaction and retention.
Directed team in new silicon bring-up, bench sorting, debugging, and customer sample delivery.
Trained, supported, and instructed sales team, engineers, and customers in use of new products and technologies.
Winbond Corporation, San Jose, CA, 2005 to 2006
Principal Applications Engineer
National Semiconductor, Santa Clara, CA, 1996 to 2005
Principal Applications Engineer Staff Applications Engineer
Senior Product Engineer Intermediate Product Engineer
Master of Science, Electrical Engineering, University of Utah, Salt Lake City, UT
Bachelor of Science, Electrical Engineering, Bangladesh University of Engineering and Technology
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