- 917 W. Belle Plaine Unit 2 Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Marketing/Business Project Manager/ Marketing Consultant

Qualifications Profxxxxxxe

    Self-assured, dynamic, and results-driven solutions provider in marketing, brand management, and sales with more than 12 years of progressive experience in the beverage and food production industries.

    Strong passion for delivering outstanding customer service that ensures repeat business and customer loyalty.

    Well-organized with multitasking skxxxxxxls that marshal resources in growing a startup business, developing successful brand strategies, and penetrating new markets.

    Exceptional people and relationship management that bring a diverse workforce from various sectors in the food and beverage industries to cooperate in achieving shared business commitments.

Key Expertise

    Strategic Planning & Execution

    Marketing & Sales (Trad. & Online)

    Sales Forecasting & Planning

    Brand Management

    Marketing & Sales Project/Program Management

    Event/Promotions Management

    Account Management

    Channel marketing &Territory Sales Administration

    Customer Service Management

    Relationship Management (Clients, Agents, & Distributors)

    Event Management

    Marketing Communications

    Sales Negotiations & Closing

    Team Supervision & Training

    Bxxxxxxingual in English & Spanish

Technical

    Office Tools: MS Office (Word, Excel, PowerPoint, Access, & Outlook)

    Internet: MS SharePoint Online Collaborative Computing

Professional Experience

    Collaborate with sales and marketing in developing sales channel strategies to improve distribution and reach.

    Create, execute and monitor sales programs and incentives with Coca Cola sales team, resulting in wider brand presence in the FSOP channel (Food Service on Premise).

    Assist the sales and marketing team in launching brand Yup! in the Xxxxxx Market.

    Led a team of 8-10 marketing professionals in developing and executing branding strategies for the Core Power brand within the Greater Xxxxxx Area, covering social media, sponsorships, and 360 degree marketing programs.

    Buxxxxxxt and sustained strategic partnerships with local sports organizations and retaxxxxxx chains resulting in YTD 50% increase in sales, 122% in distribution growth, and 27.8% increase in dollar share, whxxxxxxe taking unit share leadership.

    Managed a market research team that sampled 225 times in 75 stores to support a sales program that motivated increased consumer brand uptakes.

    Conducted Awareness Events distributing more than 27,000 samples to lead national brand sales in 2014 and 2015.

    Designed, developed, and executed a nationwide College Ambassador Program.

    Researched, analyzed and executed a National Partnership program with Spartan Race Activation.

    Served as a project manager in creative design and production of $500T worth of POS materials, developing creative branding identity and market penetration strategies, as well as buxxxxxxding relationships with vendors and distributors to ensure successful market presence and reach.

    Managed routine business operations covering sales, accounting, and inventory management whxxxxxxe streaming payroll operations, and reducing COGS from 48% to 32%, and generating more than $1.2M in annual sales revenues.

    Managed business operations from start-up to deliver $20,000 in the first year of operations.

    Developed and grew the business, creating all staff positions and operating procedures and provided Payroll services.

    Trained managers in assigned areas of business to work as a team in achieving a common business objective.

Education

    Instituto Tecnol gico y de Estudios Superiores de Monterrey (ITESM)

Bachelor of Business Administration (B.B.A.), Finance, General, 2003

Activities and Societies: Athletics