• Dynamic Leader who offers talent in Business Operations, Analytics, Trends Tracking, Short- / Long-Term Planning, Multi-Project Management, Consulting, IT, Design, Coding, and Production Support, and contributes skill in Customer Needs Analysis, Solutions Development, and Problem Resolution with an ability to see the big picture at all times.
• Visionary Professional with commendable accomplishments across evolving IT / operational projects, and who can rise above challenges to initiate valuable strategies, streamline processes, improve efficiencies, and drive winning outcomes.
• Excellent Communicator who builds and sustains synergistic relationships with executive decision-makers, senior-level management, business / IT / operational peers, and clients / customers; who excels in both autonomous and collaborative work environments; and who leads staff by example and with integrity to resolve critical obstacles.

Consultant Client: AT&T

  Capitalize on the opportunity to deliver forward-thinking, actionable recommendations that drive business decisions by drawing out key insights from complex data sources based on a thorough understanding of all program objectives.

  Contribute expertise in accurately translating complex analytics into clear concise and actionable communications.

  Conduct and / or assist in analytic exercises, including customer / contact segmentation strategies, acquisition, retention modeling, customer LTV metrics, and sales / marketing effectiveness and / or channel optimization activities.

  Coordinate and manage customer data requests, prioritize requests, and lead team efforts to analyze and present data.

  Successfully developed and reported on campaign and program KPIs.

  Served as a Subject Matter Expert (SME) on database campaign-related issues.

  Co-developed a roadmap for technology / warehouse enhancements and changes.

  Drove efficiency and effectiveness in leveraging analytic data for key business insights.

Senior Database Marketing

  Strategically steered data support, analysis, and information needs of a Direct Marketing Department for three high-profile brands (i.e. Chico s, White House Black Market, Soma), including proactively researching customer acquisition, retention, and loyalty efforts and campaigns, as well as attaining insight from key customer data analysis.

  Demonstrated understanding of customer responses to marketing campaigns across different channels using various timing and frequency, performed research analysis on historical data, and discovered new trends and opportunities.

  Identified and tested strategies, and assisted management teams in translating business-speak into analytic briefs.

  Exhibited talent in MS SQL Server 2008, MS Access, and SAS.

  Implemented an SAS-based CRM Data Warehouse for the business.

  Served as the lead in all BI reporting initiatives in alignment with goals.

  Delivered expertise on data validity and quality of reporting and list production.

  Developed campaign testing matrices and new coding strategies to support objectives.

  Served as a valuable Subject Matter Expert (SME) on coupon code analysis and reports generation.

GE Money Belk Marketing

Senior Information Marketing Analyst (2006 2007)

  Utilized broad scope of industry knowledge toward performing exploratory data analysis and communicated results to business users, including executing direct marketing campaigns to support Belk Retail strategy, providing analysis support for ad hoc requests, and performing back-end response analysis to executed campaigns to meet objectives.

  Optimized customer communications by developing segmentation methodology.

  Initiated acquisition, retention, and activation test plans by working with key marketing teams.

  Collaborated with retail partner to execute campaigns targeting Belk corporate and vendor-specific campaigns.

GE Infrastructure Aviation GE Structured Services (GESS)

Systems Leader (2004 2006)

  Drove operations success by providing primary IT support for a details-focused GSE team producing $35 million in sales and $2 million in margin, including enhancing current IT processes and delivering reports critical to business.

  Expertly managed transition and daily operations of Data Warehouse, Planning Optimization (PO), and Manugistics application support from Accenture to Patni systems teams, including managing growth and direction of Data Warehouse and Planning Optimization by ensuring cost-effective design which is instrumental in achieving objectives.

  Managed a small team of solutions-oriented on / offshore consultants within both development and support projects.

Systems Leader (continued) Yyyyyy x. yyyyyy ￨ Page Two ￨ (xxx-xxx-xxxx

  Directed analysis, requirements development, design, documentation, implementation, and maintenance of Data Warehouse and Planning Optimization applications, and converted Optimization from Excel to a web-based platform.

  Performed all facets of need analysis, requirements gathering, and concept development; coordinated with e / IT teams; planned, prioritized and managed projects, and cost / benefit studies; and recommended findings and resources.

  Converted, digitized, and created dashboards of all OSB reports in the Data Warehouse.

  Saved $21,000 annually by completely redesigning and restructuring GESS Supplier Center website.

  Saved $10,000 annually for the roll out and deployment of a GEAE desktop core load throughout GESS.

  Reduced overnight batch processing time by decreasing redundant jobs and improving window by several hours.

  Served as go-to IT contact for Data Warehouse initiative, and SME on functional support and business process.

  Collaborated with Kintana team to design, create, test, and implement OSB and Data Warehouse process flows.

GE Supply GE Structured Services (GESS)

Systems Analyst (2000 2003)

  Spearheaded analysis of client requirements and estimation of scopes of effect, including using Access to extract requested report information by connecting to several remote Oracle databases, preparing and implementing Application Disaster Recovery procedures for site, and serving as Local Security Administrator for OSB and GEAE systems.

  Collaborated with GE Corporate on IT Digital Cockpit design to include OSB CTQs (Critical-to-Quality) on response, infrastructure, network outages, sales, gross margin, and COGS numbers, along with leading cross-business forecasting and planning to automate and transition system feeds, jobs, and file processing for OSB, XPD, BDW, and Power Systems.

• Interfaced among internal customers for system requirements; wrote systems specifications; led analysis and design interfacing with applications development resources; and handled testing, implementation, and key documentation.

  Initiated web-based Supplier Expedite Center, www.GessSupplierCenter.com.

  Eliminated batch reports and saved $57,000 annually by digitizing internal reporting.

  Delivered web-based Customer Order and Quote metrics tools across all GESS businesses.

  Automated long manual processes, and eliminated the cost of Microsoft Access installation.

  Led migration and conversion of MS SQL and Oracle in compliance with GE technology stack requirements.

Programmer Analyst (1996 2000)

  Contributed sharp analytical abilities toward providing first-line PC support to allow teams to focus on enhancements and challenges, including supporting Order Ship & Bill Supply Chain System processes and associated application systems, as well as providing reporting, programming, QA, and on-call assistance per established standards.

  Designed and implemented Access reports, and delivered new functionality and enhanced capabilities of online reports to eliminate numerous batch reports, and actively led initiatives to drive the digitization of internal processes.

  Developed and converted Access into SQL server database to improve efficiency and performance of Data Warehouse.

  Recommended the purchase of Access software to support the site s Data Warehouse needs.

  Imported 30+ tables and linked users via ODBC via implementation of the new Access software.

  Reduced production support 20% by designing and re-coding IDMS COBOL and JCL enhancements.

  Determined job abnormal termination severity, and corrected JCL or notified supporting programmer.

GE Capital Consumer Card Service

Client Support Specialist (1994 1996)

  Played a vital role in providing service level and quality measurements to RFS business groups and clients and problem tracking and resolutions for all systems problems and outages, including supporting client services with diverse account information, as well as liaising among managers / developers on collections and financial operations.

  Resolved issues for high-profile Montgomery Ward, Macy s, Disney, Home Depot, Exxon, Sam s Club, and Lowes.

  Improved RFS product quality by identifying and resolving process challenges.

  Ensured high-level client satisfaction by establishing positive client relationships.

Master of Business Administration (Computer Information Systems) University of Central Oklahoma

Bachelor of Business Administration (Computer Information Systems) University of Central Oklahoma

Project Management The GE Way ￨ Six Sigma Quality Green Belt Certification

Software: Microsoft Project ￨ IDMS ￨ ADSO ￨ Microsoft Visio ￨ Microsoft Excel ￨ Microsoft Access

NSP Sale Audit ￨ MarketWorks ￨ SQL ￨ Kintana ￨ Informatica PowerCenter Data Analyzer ￨ SAS

Operating Systems: Limited Unix / Linux ￨ Windows SQL Server 2005 / 2008

IBM MVS ￨ VM ￨ IBM 3090 MVS JCL ￨ IDMS Cobol ￨ Oracle 9i ￨ Toad

Languages: Cobol ￨ JCL ￨ SQL ￨ SAS Proc SQL