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Team Leadership Strategic Planning Market Research VOC
Portfolio Management Product Launches Program Management
Excel at fostering highly cooperative relationships with KOLs, and galvanizing teams in implementing solutions which advance business growth, revenue streams, and competitive positioning.
Able to fine-tune business development approach by conducting market research and financial analysis, and creating practical business models and business cases for product commercialization.
Consistently recognized for expertise in shaping and perfecting strategic plans which grow market share, sales, brand exposure, and profitability.
Optimize voice of the customer (VOC) throughout product development process, and cultivate cohesive partnerships and alliances to ensure ongoing product success
Adept at motivating cross-functional teams across several business disciplines and geographic regions.
Possess exceptional talents throughout commercialization, positioning/messaging and launch phases, with exemplary skills in data analytics, campaign coordination, and brand management.
Medtronic, Minneapolis, MN, 2010 to Present
Senior Manager, Global Patient Market Development, RTG NV 2016 to present
Spearhead market development strategies to fuel revenues for $259M US acute ischemic business.
Methodically establish patient care pathway for treatment of acute ischemic stroke to enhance patient access to Solitaire stent retrievers.
Played a pivotal role in fueling 74% sales growth YoY for first-to-market product by conceiving and formulating high-impact integrated marketing campaigns
Helmed strategy and execution for division s largest tradeshow which resulted in 525 attendees, 250 qualified leads, and in-booth CE-accredited education.
Pioneered Complete Stroke Care mobile app for sales force featuring on-demand assets and customer engagement capability.
Collaboratively orchestrate social media efforts to boost awareness and uncover new opportunities.
Market Development Consultant, RTG DBS 2014 to 2016
Governed Activa product portfolio for US market including devising innovative marketing strategies and programs to aggressively drive adoption of DBS Therapy.
Joined forces with cross-functional teams, sales management, and KOLs to create effective materials and programs for DBS sales organization.
Completed international assignment in Switzerland to deliver near-term solutions (extended INS longevity claim, INS recharge accessory, accelerated EU TYRX launch) and facilitate competitive response training for EU marketers in preparation of local country sales training.
Collected, analyzed, and provided field with critical territory-specific data on referrers, RX data, MRI use, and market payer mix.
Winner of Star of Excellence Award as a result of contributions and achievements.
Launched DBS digital media campaign at top centers to maximize patient reach and impact via web, social media, and television.
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Principal Product Manager, DBS 2010 to 2014
Championed neurologist segmentation project to successfully increase effectiveness of field and marketing programs across all channels.
Planned and presented empowering and motivational sales meetings nationally and region-wide.
Introduced first iPad apps featuring exclusive MDT MRI capabilities, significantly enhancing sales rep s ability to demonstrate patient programming and bolstering DBS s attractiveness to new neurologists.
Presented with Marketing Excellence Award based on outstanding performance and results.
Coloplast Corp., Minneapolis, MN, 2006 to 2009
Wound & Skin Product Manager 2008 to 2009
Effectively drove sales, profitability, and clinical usage in North America for $38M skin care portfolio.
Oversaw marketing strategy, product development, packaging, and portfolio support for US and international subsidiaries, and executed sales strategy for all market channels within US.
Produced feasible road maps for new products, new markets and acquisition opportunities in tandem with R&D, technology scouts, and senior management teams.
Authored and presented three-year global skin care strategy to CEO and US executive committee.
Resourcefully headed education-based sales program to minimize risk of non-payment for hospital-acquired conditions following 2008 Deficit Reduction Spending Act by Congress.
Heightened sales of comprehensive 5-SKU formulary solution targeting 100% patient population within hospital system, successfully increasing per bed value by 52%.
Amplified market share in US from 9% to 14% to earn recognition as fastest growing skin care product manufacturer nationwide.
Product Manager, Infection Control Skin Care 2006 to 2008
Controlled $18M segment of skin care portfolio encompassing acute, LTC, and home-health markets.
Shaped and guided influential product marketing efforts, collateral, sales programs, and revenue plans.
Strategically realigned key brand to capture 46% of hospitalized patient population versus 13%, and strengthened brand to represent 10% of total 2008 skin care sales.
Upsher-Smith Laboratories, Maple Grove, MN, 2001 to 2006
Drug Product Manager 2004 to 2006
Administered portfolio of cardiovascular and CNS generic drug products generating $120M in sales.
Launched new products in highly competitive markets to surpass market share plan by 11%.
Aligned, mobilized, and motivated high-performing teams in revealing new revenue opportunities, uncovering cost savings, and securing new product opportunities to meet or exceed fiscal objectives.
Associate Product Manager 2002 to 2004
Shepherded generic portfolio, dermatological drug, and OTC category to produce $60M in annual sales.
Identified under-penetrated products and re-focused sales efforts to rapidly increase sales by 14%.
Senior Sales Representative 2001 to 2002
Confidently promoted pharmaceutical and OTC products to physicians and pharmacy chain buyers within five-state territory, successfully expanding market share for four consecutive quarters.
Buyer, Wilson s Leather, Minneapolis, MN
Merchandiser / Merchandise Planner / Associate Buyer, Target, Minneapolis, MN
BS, Public Administration, concentration in Finance
Indiana University, Bloomington, IN
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