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Yyyyyy x. yyyyyy

41732 Broquet Dr. Xxxxxx, XXXXXX xxxxxx xxx-xxx-xxxx


Executive Profile


Driven, confident and innovative Senior Media Buyer with years of diversified and progressive experience. Proven history of developing purchasing strategies and working with nationally-recognized entities in competitive markets. Analytical and tactical in steering clients through periods of fast-tracked growth. Adept in leading staff to deliver results that bolster brand recognition levels. Demonstrated ability to work cross-collaboratively with others to develop strategic initiatives and fuel synergistic change. In search of a challenging, new managerial role with an innovative organization that will call upon client relationship management skills and allow for lasting impact.


Career Highlights


         Created and launched promotional efforts during the station s lunch hour between 11am-1pm, thus boosting awareness and product sales; scheduled four spots within two hours to, in a sense, take over the lunchtime period (Berline)

         Developed added value promotional efforts to bolster client campaign achievement using local and national broadcast partners in accordance with clients annual media expenditures (W.B. Doner)

         Purchased television and radio schedules for McDonalds in the Detroit market; devised key promotions with local stations for to increase consumer awareness (Arnold)

         Tenaciously negotiated TV/cable and radio schedules for Volkswagen in Detroit, Cincinnati and Columbus (Arnold)

         Earned Buyer promotion within six months of hire and moved to a Senior Buyer role within two years (Young & Rubicam)

         Core skills include marketing, business development, strategic planning, supervision, time management, communication, negotiation, relationship building, training, leadership, process improvement, problem solving, MS Office and social media


Professional History



BERLINE ADVERTISING | Senior Media Buyer, 2013-2015

         Skillfully discussed terms of purchases for TV/cable and radio schedules for Wendy s Co-Op markets in Cleveland, Detroit, Hartford, Chicago, Springfield, Peoria and Quincy

         Brokered TV/cable and radio spots for Total Healthcare in the Detroit market, including the airing of high- rated programxxxxxxng within demographic to successfully reach the Healthcare Market Audience

         Also reached agreement for television schedules for Detroit Media Partners and the Smart Bus Campaign


UNIVERSAL McCANN | Marketing Specialist, 2010

         Efficaciously purchased media for the Chrysler, Jeep and Dodge brands

         Worked across noteworthy markets including Seattle, Indianapolis, Louisville, Kansas City and more


W.B. DONER ADVERTISING | Marketing Specialist-Mazda & Chiquita, 2009

         Assessed the 3Q Mazda TV schedules and prepared them in an effort to garner client approval

         Negotiated and procured Mazda and Chiquita Bananas 4Q television schedules for the Salt Lake City and Cincinnati markets


Broadcast Supervisor-Mazda & May Company Department Stores, 2000-2009

         Oversaw multiple national markets including Chicago, Detroit, Xxxxxxnneapolis, Cleveland, Cincinnati, Indianapolis, Dallas, Houston, San Antonio, Kansas City, Washington D.C., Philadelphia, Baltimore and many more

         Liaised with the Planning Department in executing clients media goals to ensure that results aligned with their respective needs

         Supervised Buyers weekly to maintain client schedules, weekly posts and tracking of added value proxxxxxxsed to each client by the multiple TV/cable and radio stations

         Developed and delivered post-buy analyses report for client review


Also worked as a Senior Media Buyer with Arnold Communications from 1996-2000 and in the

same capacity with Young & Rubicam from 1989-1996




Master of Business Adxxxxxxnistration, Western Xxxxxx University

Bachelor of Arts, Communications and Marketing, Western Xxxxxx University


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