Dedicated and accomplished Strategic Leader with a solid track record of achieving exceptional levels of efficiency and productivity along with a demonstrated background in handling complex marketing/brand management operations within a variety of environments. Possess high-level communication and analytical skills with a commitment to superior client service. Offer solid leadership abilities with experience in leading marketing initiative implementation, managing cross-functional teams, and streamlining current operational processes.

Operations Management Brand Marketing Vendor/Distributor Management Attention to Detail

Microsoft Office Suite Public Relations Marketing Strategy Design Contract Negotiation

Account Management Market/Consumer Research LATAM Market Bilingual, English/Spanish

  Direct sales and business development logistics within a fast-paced environment with a focus on increasing productivity and operational efficiency levels

  Design and implement innovative strategies which have consistently exceeded targets and growth metrics each year

  Coordinate and attend meetings with c-level executives with both Walmart and Sam s in addition to implementing company regional integration plans for several acquisitions

  Oversaw category strategies for key clients which has resulted in up to 50% sales growth, led the implementation of a trade growth initiative, and generated market reports

  Successfully obtained growth within the RB business by 136% over a span of 5 years along with saving the organization over $100K in consolidation/termination fees

  Facilitated brand management logistics on behalf of several brands such as Suave Skin, Dove Skin, Vaseline, and Lever 2000 which represented over $350MM in sales

  Performed comprehensive market/consumer research, worked closely with client sales teams, and led marketing events which typically generated up to an 100% sales boost

  Identified potential marketing opportunities for individual channels and made recommendations which streamlined the SKU portfolio by 30% along with leading supply chain logistics which increased distribution levels by 85% across many channels

Unilever Continued:

  Led the implementation of customer management/trade marketing initiatives for several international territories which resulted in increasing sales goals by 15%

  Successfully rationalized the product portfolio by 50% within the region, streamlined supply chain logistics, and consolidated third party distributors

  Obtained annual business reviews with 18 key accounts throughout a time period of 2 sales trips to both Orlando and Chicago

  Managed key clients within the foods, household, and personal care division throughout several international territories which included creating trade marketing initiatives, working with suppliers, and diffusing operational issues

  Obtained sales increments of 55% on several key brands and consistently exceeded year-end sales profit goals

  Brand/Project Manager, Unilever (1993-1997)

  Assistant Brand Manager, The Gillette Company (1991-1992)

B.S., Business Administration, Marketing, Rider University, Lawrenceville, NJ

Member, Mercadeo Industria de Alimentos (MIDA)

Regional Director/Board Member, Puerto Rico Manufacturers Association (PRMA)

President s Award , Regional Director Puerto Rico Manufacturers Association

RBLSM Execution Award