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Yyyyyy x. yyyyyy
1301 Wall St. West Suite 3401 | Lyndhurst, NJ 0707xxx-xxx-xxxx | abc@xyz.com
Dynamic, motivated and high-achieving Fortune 500 Account Executive with a proven background in serving as turnaround expert. Work history includes leadership roles with major companies, primarily Home Box Office (HBO). Creatively design and execute custom marketing and point-of-sale (POS) solutions to sustain brand and product growth. Solidify strong client relations and skillfully navigate press using public relations acumen; have reached over 10K audience members using public speaking and professional coaching savvy.
Highlights
Chosen to work on the HBO DND international assignment, Operation GROW Amsterdam
Exceeded 2012 subscriber targets by 84% and garnered $20M in revenue during first year of account leadership
Maximized profit by executing groundbreaking subscriber growth strategies, allocating a $9M marketing budget and leading a 10-person national sales team to garner exceptional performance from 2010-2011
Garnered notable performance in the Chicago Region, the largest DMA in division representing 34% of total division from 2006-2010
Launched new products in 75% of national territories from 2003-2004; saw unprecedented 9% HBO sub-growth in small accounts, thus yielding $250K in licensing fee revenues during sole year spent with the team that year
Began with HBO in Atlanta as a Retail Sales Executive in 1997 across seven Southeast states; transferred to Minneapolis in 1999 to handle MN and IL and to Chicago same year, quickly advancing to senior status by 2000
Recognized as an Amazon Best Seller Author of Crash: Leading Through the Wreckage: Using Personal Power to Transform Your Leadership
Core competencies include brand marketing, affiliate partnership, operations management and corporate administration
Professional Experience
HBO, Vice-President Point of Sale Strategy and Education (2016-Present)
Revitalize the globally-reaching brand training narrative using innovative sales strategies
Craft targeted sales training curricula and continuing education efforts for a team of Brand Ambassadors
Vice-President Talent Acquisition (2014-2016)
Leveraged pioneering HR and talent management measures to support a growing need for a digitally-capable, inclusive and multigenerational workforce
Featured in the article How to Get Hired At HBO in Cosmopolitan Magazine s September 2014 online issue
Vice-President Domestic Network Distribution (2011-2013)
Assumed P&L responsibility for 3.5M HBO/Cinemax subscribers and $250M in annual revenue for the national Time Warner Cable account
Identified and brought new revenue streams to market; proposed new pricing and packaging solutions in a multi-product landscape by calling on opportunities to influence content across multiple digital platforms
Director Domestic Network Distribution (2010-2011)
Managed P&L of 2.3M HBO/Cinemax subscribers and $175M in annual national account revenue
Led sales performance improvements; attained 19% incremental subscriber growth on both brands during tenure
Proved to be crucial in contributing to contract negotiations for new distribution and licensing agreements; secured advantageous positioning and re-packaging across both brands
Director Affiliate Sales (2006-2010)
Handled P&L for 1.7M HBO/Cinemax subscribers and $150M in annual revenue within the Midwest and New England for the Comcast North Central Division Account
Achieved 7.3% in incremental subscriber growth for both brands in 2006
Acted as the company s public face and spokesperson at local premieres, screenings, exhibits and promotional events to boost awareness of original programming, as well as foster positive community relations
Account Manager Affiliate Sales (2004-2006)
Founded productive partnerships with Comcast Midwest Division Account to drive HBO/Cinemax campaigns
Marketed via direct mail, broadcast media, web, telemarketing and point-of-sale efforts
Yyyyyy x. yyyyyy
Continued
Account Manager Affiliate Sales (Continued)
Covered 50% of account territory, 700K subs, as well as co-managed a $2M marketing budget in liaison with the Director; achieved 17% in incremental HBO sub-growth in 2005
Piloted a distinctive consumer field test to rollout Comcast s new Triple Play bundle and HBO s phone enhancement products in the Indianapolis market
Account Executive Affiliate Sales (2003-2004)
Tenaciously negotiated distribution contracts with top-level affiliate executives during new product rollouts for HBO On-Demand, HBO HD, multichannel and incremental licensing agreements
Crafted comprehensive affiliate sales and marketing campaigns to align with HBO/Cinemax subscriber growth goals
Saw average account growth of 1%, with account representing 30% of team revenues and a $300K marketing budget
Sales Development Executive Affiliate Sales (1997-2002)
Designed and executed weekly promotions for HBO s original programming and movies; joined with cable affiliates to meet predetermined sales targets
Devised and launched sales incentives for cash and prizes, special events featuring HBO stars at local venues, as well, promotional sneak-peek screenings for customers and staff, as well as new product launch events
Created point-of-sale marketing materials to heighten brand awareness of both HBO and Cinemax
COMCAST, Assistant Call Center Manager (1995-1997)
Coached and motivated a 100-person Customer Service Representative staff in leading daily Call Center operations
Handled manpower planning, coaching and performance assessment for all CSRs and supervisors
Created and administered Comcast s first formal incentive and recognition program; in doing so, increased sales, morale and employee retention rates
Designed and led the company s first New Hire Training Course and curriculum, adopted by all regional offices
Outperformed FCC service expectations and departmental sales goals by achieving 122% to objective at YE96
Carefully controlled a sizable $250K departmental budget
Earlier Roles
Training Coordinator, Sprint Communications, 1990-1995
Fall TV Talk Show Host, WMOT-TV, 1989
Public Relations Coordinator, Outlets Limited Mall, 1989
Education & Credentials
Master of Business Administration, Marketing Management, Keller Graduate School of Management (Honors),
Bachelor of Science, Communications-Advertising and PR, Middle Tennessee State University
Cable Executive Training, Cable Television and Marketing Association at Harvard University
Involvement
Time Warner Inc. Chairman s Challenge Committee
Cable Television and Marketing Association
National Association for Multi-Ethnicity in Communications
Women in Cable and Telecommunications
Executive Leadership Council
National Black MBA Association
Delta Sigma Theta Sorority, Inc.
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