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Yyyyyy x. yyyyyy

1301 Wall St. West Suite 3401 | Lyndhurst, NJ 0707xxx-xxx-xxxx |



Dynamic, motivated and high-achieving Fortune 500 Account Executive with a proven background in serving as turnaround expert. Work history includes leadership roles with major companies, primarily Home Box Office (HBO). Creatively design and execute custom marketing and point-of-sale (POS) solutions to sustain brand and product growth. Solidify strong client relations and skillfully navigate press using public relations acumen; have reached over 10K audience members using public speaking and professional coaching savvy.




  Chosen to work on the HBO DND international assignment, Operation GROW Amsterdam

  Exceeded 2012 subscriber targets by 84% and garnered $20M in revenue during first year of account leadership

  Maximized profit by executing groundbreaking subscriber growth strategies, allocating a $9M marketing budget and leading a 10-person national sales team to garner exceptional performance from 2010-2011

  Garnered notable performance in the Chicago Region, the largest DMA in division representing 34% of total division from 2006-2010

  Launched new products in 75% of national territories from 2003-2004; saw unprecedented 9% HBO sub-growth in small accounts, thus yielding $250K in licensing fee revenues during sole year spent with the team that year

  Began with HBO in Atlanta as a Retail Sales Executive in 1997 across seven Southeast states; transferred to Minneapolis in 1999 to handle MN and IL and to Chicago same year, quickly advancing to senior status by 2000

  Recognized as an Amazon Best Seller Author of Crash: Leading Through the Wreckage: Using Personal Power to Transform Your Leadership

  Core competencies include brand marketing, affiliate partnership, operations management and corporate administration


Professional Experience


HBO, Vice-President Point of Sale Strategy and Education (2016-Present)

  Revitalize the globally-reaching brand training narrative using innovative sales strategies

  Craft targeted sales training curricula and continuing education efforts for a team of Brand Ambassadors


Vice-President Talent Acquisition (2014-2016)

  Leveraged pioneering HR and talent management measures to support a growing need for a digitally-capable, inclusive and multigenerational workforce

  Featured in the article How to Get Hired At HBO in Cosmopolitan Magazine s September 2014 online issue


Vice-President Domestic Network Distribution (2011-2013)

  Assumed P&L responsibility for 3.5M HBO/Cinemax subscribers and $250M in annual revenue for the national Time Warner Cable account

  Identified and brought new revenue streams to market; proposed new pricing and packaging solutions in a multi-product landscape by calling on opportunities to influence content across multiple digital platforms


Director Domestic Network Distribution (2010-2011)

  Managed P&L of 2.3M HBO/Cinemax subscribers and $175M in annual national account revenue

  Led sales performance improvements; attained 19% incremental subscriber growth on both brands during tenure

  Proved to be crucial in contributing to contract negotiations for new distribution and licensing agreements; secured advantageous positioning and re-packaging across both brands


Director Affiliate Sales (2006-2010)

  Handled P&L for 1.7M HBO/Cinemax subscribers and $150M in annual revenue within the Midwest and New England for the Comcast North Central Division Account

  Achieved 7.3% in incremental subscriber growth for both brands in 2006

  Acted as the company s public face and spokesperson at local premieres, screenings, exhibits and promotional events to boost awareness of original programming, as well as foster positive community relations


Account Manager Affiliate Sales (2004-2006)

  Founded productive partnerships with Comcast Midwest Division Account to drive HBO/Cinemax campaigns

  Marketed via direct mail, broadcast media, web, telemarketing and point-of-sale efforts

Yyyyyy x. yyyyyy




Account Manager Affiliate Sales (Continued)

  Covered 50% of account territory, 700K subs, as well as co-managed a $2M marketing budget in liaison with the Director; achieved 17% in incremental HBO sub-growth in 2005

  Piloted a distinctive consumer field test to rollout Comcast s new Triple Play bundle and HBO s phone enhancement products in the Indianapolis market


Account Executive Affiliate Sales (2003-2004)

  Tenaciously negotiated distribution contracts with top-level affiliate executives during new product rollouts for HBO On-Demand, HBO HD, multichannel and incremental licensing agreements

  Crafted comprehensive affiliate sales and marketing campaigns to align with HBO/Cinemax subscriber growth goals

  Saw average account growth of 1%, with account representing 30% of team revenues and a $300K marketing budget


Sales Development Executive Affiliate Sales (1997-2002)

  Designed and executed weekly promotions for HBO s original programming and movies; joined with cable affiliates to meet predetermined sales targets

  Devised and launched sales incentives for cash and prizes, special events featuring HBO stars at local venues, as well, promotional sneak-peek screenings for customers and staff, as well as new product launch events

  Created point-of-sale marketing materials to heighten brand awareness of both HBO and Cinemax


COMCAST, Assistant Call Center Manager (1995-1997)

  Coached and motivated a 100-person Customer Service Representative staff in leading daily Call Center operations

  Handled manpower planning, coaching and performance assessment for all CSRs and supervisors

  Created and administered Comcast s first formal incentive and recognition program; in doing so, increased sales, morale and employee retention rates

  Designed and led the company s first New Hire Training Course and curriculum, adopted by all regional offices

  Outperformed FCC service expectations and departmental sales goals by achieving 122% to objective at YE96

  Carefully controlled a sizable $250K departmental budget


Earlier Roles


Training Coordinator, Sprint Communications, 1990-1995

Fall TV Talk Show Host, WMOT-TV, 1989

Public Relations Coordinator, Outlets Limited Mall, 1989


Education & Credentials


Master of Business Administration, Marketing Management, Keller Graduate School of Management (Honors),

Bachelor of Science, Communications-Advertising and PR, Middle Tennessee State University

Cable Executive Training, Cable Television and Marketing Association at Harvard University




Time Warner Inc. Chairman s Challenge Committee

Cable Television and Marketing Association

National Association for Multi-Ethnicity in Communications

Women in Cable and Telecommunications

Executive Leadership Council

National Black MBA Association

Delta Sigma Theta Sorority, Inc.



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