324 NW 26^th Ct. | Wilton Manors, FL 3331xxx-xxx-xxxx

linkedin.com/starksjames| abc@xyz.com

Qualitative & Quantitative Research | Client Relations | Consumer Insight | Account Management | Integrated Analytics

Data Science Analytics | Public Speaking & Presentations | Documentation & Reports | Market Penetration & Research | Cultural Competence

Interpersonal Communication (Spanish Fluency, Intermediate German) |Shopper Insights | Purchase Dynamics | Data Processing

Microsoft Office Software | Computing Languages (SQL, JavaScript, Python) | Statistical Software (R, SAS, SPSS)

  Dynamic and high-achieving professional with over 15 years of progressive experience in various marketing capacities, paired with 25 years of overall experience specific to consumer insights and data analytics

  Possesses significant experience as it relates to all facets of managing promotional efforts and campaigns

  Excels in collaborating with individuals and groups at all levels, both in a team contributor and independent achiever capacity; able to effectively supervise and mentor high-performance teams

  Fosters mutually beneficial and strategic partnerships with stakeholders in order to deliver fruitful results

  Adept in making important decisions through the careful analysis of complex information; develops insight using information garnered from various sources, used to craft persuasive presentations and other peripherals

  Seeking a marketing research/consumer insights-focused role, preferably with an emphasis client-side service delivery; targeting senior-level openings, but also open to management positions depending on job scope and other vital factors

  Serve in a remote capacity to deliver consultative services for a boutique research firm; built business from inception to its current iteration through the effective use of client referrals

  Collaborate with a team of seven colleagues and liaise with clients and suppliers/partners on an ongoing basis to process a large case load, notable given the smaller size and structure of the firm

  Recruit clients and develop their accounts based on their respective needs; design creative methodologies and employ primary research studies to develop strategic goals for each client

  Leverage critical thinking and analytical skills in order to complete a range of studies with an emphasis on awareness, usage measurement, advertising and concept testing

  Assess market growth strategies, evaluate pricing and assess product/service portfolios

  Clearly share market insights with client leadership teams via the use of effective reports and presentations

  Maintain steady levels of customer satisfaction, yielding increased referrals, revenue and profit

  Develop and execute innovative procedural approaches to diversity market research including sampling, instrument design and the usage of natural language feedback

  Supervised a staff of 10-12 Research Analysts and Study Directors; established team priorities and directed workflows

  Led the execution of comprehensive, inclusive professional development plans for all personnel

  Managed a book of business that surpassed $2.5M in total value while serving as Vice President; included completion of ad-hoc and tracking projects for both domestic and global business clients

  Represented the Diversity Group by contributing feedback that included the views of other internal offices and groups

  Creatively reengineered a large international study to drive improved client satisfaction, decrease costs and enhance profit levels

  Restructured quantitative operations; improved workflow, bolstered the number of cross-learning opportunities available to staff, and heightened quality of deliverables

  Authored the 2006 U.S. Diversity Markets Report; incorporated all primary and secondary research, along with demographic models; efficaciously managed four regional promotional events to market the book release

  Fueled all research initiatives for several risk-based and lifestyle-oriented business lines to deliver insightful consumer feedback

  Created client team learning agendas and maintained an ongoing summary of insights to maximize research relevance; used to improve upon marketing strategy and tactics development efforts

  Delivered influential reports and presentations to leadership teams and worked diligently to represent clients in all team projects

  Led three large-scale customer segmentation undertakings across business lines, including all implementation projects

  Enhanced direct mail lift methods using an innovative image clustering technique used to research card graphics

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  Developed and set into place a market research program used by a startup broadband-by-satellite provider

  Completed research studies to formulate pricing limitations for governmental, B2B and consumer products and service offerings

  Spearheaded marketing efforts for international product introductions in Mexico, Brazil and Argentina

  Designed and supervised operations for a series of lottery-oriented consumer insights initiatives across Latin America and the Caribbean region; synthesized results across programs to gain compelling insight

  Liaised with operations personnel and client accounts to produce marketing programs that drive incremental revenue

  Performed regional data warehouse analytics and developed forecasting models for all game offerings

  Established and introduced of a new lottery game in Trinidad that surpassed 90% awareness levels and almost doubled forecasted sales over the course of a six-week introductory phase

  Implemented retail trade operations for a new Jamaican lottery by forming a strategy and related tactics; completed in collaboration with a 10-person team of self-supervised Location Specialists located in Jamaica

Starks, James R. "2006 U.S. Diversity Markets Report." Synovate, 2006. Print, ISBN 1-888520-16-7.

Starks, James R. "Data Use: Culture-based Scale Response Bias among Hispanics." Quirks Marketing Research Review. February (2011): Page 20. Print

324 NW 26^th Ct. | Wilton Manors, FL 3331xxx-xxx-xxxx

linkedin.com/starksjames| abc@xyz.com

March 16, 2018

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

Dear [Hiring Agent Name],

I am currently seeking a challenging career opportunity in a (INSERT TITLE OF TARGET POSITION) capacity and am submitting my resume for your review. In advance, thank you for your time and consideration. As demonstrated in the accompanying resume, my professional qualifications include the following accomplishments:

  I bring to any senior-level marketing role 25 years of comprehensive experience, including a track record of progressively responsible marketing excellence that spans over 15 years.

  I boast a proven track record of notable success in all jobs I ve held. I work hard to foster positive stakeholder relations and drive client satisfaction levels in order to increase referral levels and boost both revenue and profit.

  As a professional, I am highly comfortable in working to achieve organizational objectives with the aid of cross-functional groups and individual contributors at all levels. I am skilled at completing projects with the utmost in care, often juggling simultaneous endeavors at once.

  I excel as both a team member and independent achiever in working to surpass both company and client expectations. My passion for innovation and collaborative project work permeates my career history. I feel that I have a knack for fueling connections with others and instilling a feeling of trust into all relationships I develop.

  My drive to connect with others motivates me to achieve greatness and deliver the utmost in quality service. Outside of my career background, I hold a Master of Business Administration from St. Joseph s University and a Bachelor of Arts from the nationally-renowned University of Pennsylvania.

As an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance. I am confident that I could be a valuable asset to your organization, and look forward to interviewing with you in the near future.

324 NW 26^th Ct. | Wilton Manors, FL 3331xxx-xxx-xxxx

linkedin.com/starksjames| abc@xyz.com

March 16, 2018

Contact Name

Company Name

Address

City/State/Zip Code

Dear _____________________:

I would like to thank you for providing me the opportunity to interview with you and discuss the exciting (TITLE OF POSITION APPLYING FOR) position currently available with your company. Having gained a deeper insight into the job requirements and your objectives, I am confident you will find me a valuable asset in achieving your goals.

As discussed, my background should translate to dynamic results as a member of your team. In particular, I believe you will find my expertise in (ADDRESS A FEW SKILLS/QUALIFICATIONS/ACHIEVEMENTS RELEVANT TO THE POSITION WHICH YOU DISCUSSED DURING THE INTERVEIW) vital to your immediate and long-term objectives.

Should you have any additional questions, or to further discuss this opportunity, please feel free to contact me at your earliest convenience. Again, thank you for the enlightening interview. I look forward to your response and am eager to contribute to your success.

Sincerely,

Yyyyyy x. yyyyyy