Yyyyyy x. yyyyyy

Xxxxxx, XXXXXX xxxxxx ￨ (xxx-xxx-xxxx ￨ Abc@xyz.com

Multimillion-Dollar Global Sales ￨ New Business Development ￨ Business Planning / Forecasting

Channel Development ￨ Strategic Analysis ￨ Trends Tracking ￨ Profit / Loss ￨ Key Account Management

Competitive Analysis ￨ Customer Profitability ￨ Client Relationship Management ￨ Distributor Management

Organizational Turnaround ￨ Change Management ￨ Team Building ￨ Training / Development ￨ Talent Management

Highly Accomplished Executive who drives lucrative business decisions to reflect positively on multi-site domestic and international retail operations in alignment with a corporation s vision, value, and goals. Top Performer who offers solutions-centric critical thinking for insightful, change-oriented results across multiple categories with a specialization in Natural, Grocery, Specialty, Mass, Drug, eCommerce, and Export channels. Visionary Professional who rises above global challenges to improve the bottom line and achieve winning outcomes, including quickly adapting to evolving market scenarios to consistently out-maneuver the competition. Excellent Communicator who develops synergistic relationships with cross-geographical executives; sales, business, and marketing teams; high-profile retailers; clients; and consumers, and who leads employees by example and with ethics and integrity to optimize operations success.

Vice President Sales (Natural ￨ FDM ￨ eCommerce)

Capitalized on the opportunity to launch strategic campaigns to increase sales of hand soap, body wash, hand lotions, and sanitizers. Led a team in generating recognition as the #1 leader in soap, body wash, hand lotion, and sanitizer categories. Delivered growth-centric leadership to all members of the sales organization while continually fostering a culture of accountability, professional development, high performance, and ethics. Implemented Salesforce.com.

  Improved profitability by a minimum of 4% each year of operations.

  Successfully transitioned key E-tailers to an across-the-board 15% MAP policy.

  Built lucrative relationships to lead to attainment of Target, CVS, and Walmart distribution.

  Selected to participate on a Vendor Advisory Board for Sprouts by Sprouts management team.

  Developed channel-specific budgets to achieve growth of 25% (2015), 30% (2016), and 32% (2017).

Vice President Sales (U.S. ￨ Canada)

Strategically steered organizational advancement of U.S. and Canadian sales while championing directives that implemented quarterly broker binders, broker expectations, and monthly broker newsletters. Led mutually beneficial activities to ensure placement within the Top 1,000 retailers. Revitalized comprehensive training and demo programs.

  Successfully grew this family-owned firm at a rate of 35% versus previous negative growth.

  Launched district campaigns at the retail level that included a Whole Foods increase by 28%.

Senior Director National Sales

Maximized the bottom line by boosting sales across all channels of distribution, including promoting results for Natural Channel, FDM, and Pet Specialty Channel. Directed Division Managers, National Account Managers, National Sales Managers, Education / E-Tail / Customer Service Managers, and National Sales Support Supervisors, as well as 5 Regional Sales Managers, 8 Direct Employee Sales Representatives, and 60+ Broker and Independent Representatives. Developed regional and national sales plans while overseeing a broker salesforce and using distributor sales teams.

  Coordinated and managed headquarter calls on all key accounts.

  Actively identified mainstream and natural channel sales strategies.

  Increased sales +17% in 2011 by initiating focused quarterly promotions.

  Sought new business opportunities in natural food stores or crossover grocery business.

  Analyzed multi-account business trends, including brand share, pricing, and promotion levels.

  Built key relations to attain Kroger, Fred Meyer, Safeway, SuperValu, Publix, and Whole Foods distribution.

Yyyyyy x. yyyyyy ￨ (xxx-xxx-xxxx Page Two

Vice President Sales (U.S. ￨ Canada)

Utilized broad scope of industry knowledge toward directing a top-performing team of 5 internal employees and a broker network generating 65% of total corporate revenue. Coordinated and managed business and account planning, programs, and processes to increase market share and account penetration. Collaborated with operations, finance, customer service, and cross-departmental teams to maintain product flow and customer satisfaction. Supported marketing teams in developing account-specific materials and sales collateral while personally managing key accounts, including Amazon.com, Costco, Costco.com, T.J. Maxx, Kroger, Trader Joe s, and Cost Plus World Market.

  Significantly improved employee productivity and satisfaction.

  Overhauled broker network to deliver better service and achieve metrics.

  Increased sales 30% in FY 2008 by implementing formalized sales / marketing plans.

  Grew Amazon.com business by 148% and Costco business from start-up to $2 million annually.

  Increased distribution points by 22% (total SKUs) following audit of top stores to identify opportunities.

Vice President Sales (U.S. ￨ International)

Led targeted decision-making among a team of 12 direct reports delivering strategic account management focused on building and sustaining relationships, processes, and services to re-energize brands and boost sales. Developed results-oriented relationships with Whole Foods, Wild Oats, Fred Meyer, Cost Plus, Trader Joe s, T.J. Maxx, Walmart, A&P, Safeway, The Vitamin Shoppe, CVS, Walgreen s, and Target while establishing policies, product demos, and training for direct reps, brokers, and distributors. Partnered with clients to promote products and develop individual programs.

  Re-activated inside sales department to generate $225,000+ in revenue within the first 18 months.

  Decreased business costs with key accounts by a minimum of 10% by reviewing account profit / loss.

  Increased sales by 11% in FY 2005 from $27 to $30 million and 39% in FY 2006 from $30 to $41.7 million.

  Grew broker reps by 30%, and increased Zia brand reps to 62 and Jās n to 83 in the U.S. and 22 in Canada.

Vice President Sales ￨ Business Development

Spearheaded sales and new business development with high-profile U.S.- and Canada-based accounts, including Whole Foods, Wild Oats, Fred Meyer, GNC, Vitamin Shoppe, Cost Plus, Trader Joe s, T.J. Maxx, Walmart, A&P, and Safeway. Contributed sharp analytical abilities toward managing account profit / loss initiatives, including creating comprehensive business plans and annual sales budgets, forecasting sales, and managing expenses.

  Grew sales 46% in 2003 ($10.58 to $19.6 million) and 42% in Q1 2004 ($19.6 to $21.7 million).

  Consistently increased YOY sales, including a 38% increase in 2002 ($6.56 million to $10.58 million).

  Transitioned accounts generating 70% of total corporate revenue from the previous company s owner.

Executive Vice President Sales ￨ Marketing ￨ Private Label

Played a vital role in driving corporate launch, establishment, and rapid growth; coordinating sales, marketing, and new product development; facilitating private label manufacturing; and promoting optimal customer service. Handled full profit / loss authority for developing and attaining a $2.5-million expense budget, including creating forecasts and providing costing / pricing analysis. Established domestic and international distribution channels and broker networks.

  Personally created a corporate mission and authored a business plan.

  Led 400% revenue growth and increased market share from #5 to #1.

  Successfully launched a new, profit-generating telemarketing department.

  Increased global sales in a high-growth market and launched a new Canadian market.

  Expanded sales in England by 500% and Taiwan by 300%, to grow from 6 to 9 brokers.

  Generated $500,000 within the first 6 months with $3 million forecast across the next 2 years.

  Launched 140 new products, doubling the line, increasing revenue 72%, and growing gross profits 25%.

B.S., Physical Education (Business Administration Minor) California State University, Long Beach

Yyyyyy x. yyyyyy

Xxxxxx, XXXXXX xxxxxx ￨ (xxx-xxx-xxxx ￨ Abc@xyz.com

Date

Hiring Agent Name

Company Name

Address

City/State/Zip Code

Dear__________________:

I am exploring a new career opportunity within a challenging [ Insert Job Title ] role, and I believe that I can make a positive contribution to your bottom-line performance.

To acquaint you with my background, I can offer proven experience in Multimillion-Dollar Global Sales, New Business Development, Business Planning / Forecasting, Channel Development, Competitive Analysis, Trends Tracking, and Account Management. I am also well-versed in Team Building, Training / Development, Change Management, Organizational Turnaround, Distributor Management, Customer Profitability, and Client Relationship Management, among other areas.

Recently, as the Vice President of Sales for Natural, FDM, and eCommerce at Small World Trading Company, I successfully launched strategic campaigns to increase the sales of hand soap, body wash, hand lotions, and sanitizers. Within this role, I directed a top-performing team in achieving recognition as the #1 leader in soap, body wash, hand lotion, and sanitizer categories while delivering growth-centric leadership to all sales professionals and continually fostering a culture of accountability, professional development, high performance, and ethics.

A sample of my accomplishments included:

  Improving profitability by a minimum of 4% each year of operations.

  Successfully transitioning key E-tailers to an across-the-board 15% MAP policy.

  Building relationships to lead to attainment of distribution in Target, CVS, and Walmart.

  Participating on a Vendor Advisory Board for Sprouts, as selected by Sprouts management team.

  Developing channel-specific budgets to achieve growth of 25% (2015), 30% (2016), and 32% (2017).

As this is just an example of my abilities, please refer to my enclosed resume for additional experience in domestic and international sales, new business development, marketing, and private label executive leadership.

I am eager to discuss how my qualifications uniquely match your current and future needs, and look forward to interviewing with you soon.

Sincerely,

Yyyyyy x. yyyyyy