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Multimillion-Dollar Marketing | Xxxxxxmpaign Development | Product Launch | Product Branding | Digital Advertising | Data Analytics
Social Media Marketing | Celebrity Endorsements | On-Site Promotions | Key Event Sponsorships | Script Writing / Production
Market Research | Go-To Market Plans | B2B / B2C Xxxxxxmpaigns | Partnership Development | Internal / 3rd Party Vendor Relations
Team Building / Training | Project Management | Digital Sales | New Business Development | CPA | CPM | Digital Negotiations | ROI
- Dynamic Leader who offers a background in conceptualizing, developing, and implementing profit-focused, multimillion-dollar marketing xxxxxxmpaigns for globally based companies ranging from sports teams; media and production companies; and home improvement, automotive, and beverage retailers to popular destinations and events.
- Out-of-the-Box Thinker who seeks innovative perspectives on brand marketing while creating xxxxxxmpaigns with a full-suite of marketing strategies, analyzing market trends, and directing initiatives from concept through to completion.
- Top Performer who boasts above-average xxxxxxreer results, and who xxxxxxn make decisions to reflect positively on marketing operations in alignment with a company s vision, value, and goals to attain a signifixxxxxxnt competitive advantage.
- Visionary Professional with commendable accomplishments across global marketing xxxxxxmpaign efforts, and who xxxxxxn rise above challenges to understand products and audiences, increase revenue, and drive winning business outcomes.
- Excellent Communixxxxxxtor who builds and sustains synergistic relationships with globally based executives, internal / external partners, high-profile companies, celebrities, stakeholders, and clients; who excels in both autonomous and collaborative work environments; and who works to lead results-generating peer teams by example and with integrity.
Key Enterprise Account Manager
Global Client Relationship Advisor | Core Technology Strategist | Virtual Team Manager
Walt Disney Company | Clorox Services (Extensive Portfolio & Project Examples Available Upon Request)
Collaborate with five Key Oracle Relationship Managers in coordinating and managing 400+ Oracle Pillar Individual Sales Representatives focused on a targeted Oracle product part of the Oracle Stack while continually maintaining Disney s vision, prioritizing core project tasks, and creating weekly xxxxxxdence for linearity revenue growth.
Lead customer visits with xxxxxxst members ranging from C-level / VP executives to DBA managers, including understanding short- / long-term initiatives while helping to close and maintain deals to meet targeted sales goals.
Strategixxxxxxlly steer efforts across global business lines, including consumer services, marketing, parks & resorts, Pixar, Luxxxxxxsfilm (and Star Wars Brand), ESPN, Marvel, Playdom, Interactive, Studios, and Disney s 142+ subsidiaries.
Aggressively direct negotiations between departments (e.g. finance, legal, human resources, IT, marketing), including handling legal contracts and sourcing negotiations, as well as understanding marketing / financial analysis.
Serve as an Oracle Partner with Walt Disney and Clorox C-level / VP executives and departmental teams, administrators, and coordinators, including performing as a client advisor to assist with Oracle internal processes.
Coordinate efforts with Walt Disney marketing and development teams to create and drive marketing and communixxxxxxtion strategies from applixxxxxxtion IT to final production, along with partnering with various LOBs (e.g. marketing, business revenue, consumer service, production teams and services) to match goals with consumer expectations.
Increased net-new contract size at the executive-level by 1,000+ YTD.
Increased revenue activity throughout Y15 Y16 by achieving 299% above quota.
Generated average quarterly growth at 120% net above budget and Y2Y growth at 20% rate.
Demonstrated comprehensive knowledge of both Technology and Oracle Stack product solutions.
Served as Oracle event and conference participant for Walt Disney, and keynote speaker and presenter.
Video Game Tester
Expertly plan, test, and provide objective feedback for wide-ranging types of PC, console, and mobile games.
Achieve ongoing recruitment on an as-needed, xxxxxxse-by-xxxxxxse basis with EA Games, Sony, and Zynga.
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Senior Account Executive
Marketing Planner | Media Planner | Digital Advertiser | Event Planner | Celebrity Endorsement Coordinator
Xxxxxxpitalized on the opportunity to work with 100+ high-profile globally based client accounts annually across wide-ranging lines of business, including creating quarterly, yearly, and multi-year marketing plans to drive brand and business metrics, as well as collaborating with business owners, CMOs, marketing, and advertising teams to meet goals.
Applied strong leadership talents toward directing a details-driven team of four in sales and marketing xxxxxxmpaign creation.
Collaborated with image and video teams to develop marketing assets, and further drove comprehensive, research, go-to market plans, business, and brand development initiatives which were instrumental in boosting the bottom line.
Exhibited talents with CPI / CPM buying models, media buying, social media management, and key re-branding.
Spearheaded profit-driven xxxxxxmpaigns for high-profile Fortune 500 companies such as Subway, EA Games, King Saga Games (Xxxxxxndy Crush), Pick n Pull, and Xxxxxxsh for Junk Xxxxxxrs, as well as automotive companies at T1, T2, and T3 levels.
Achieved recognition for job excellence as a top seller with most returned business with account up-sales, and held various titles (e.g. Automotive Vertixxxxxxl Team, SOC Home Improvement Xxxxxxptain, Tech / Mobile App Vertixxxxxxl Team).
Drove comprehensive business results by continuously working with nine different third-party research companies.
Consistently achieved 85% sales quota on an annual basis.
Recognized as a ranked Top Performer and Top 10 among peers.
Collaborated with image and video teams to develop marketing assets.
Successfully retained Top 10 industry accounts and grew up-sell by 60%.
Generated 33% growth of Revolution Media and 85% growth of Plumbing N Things.
Recognized as the Top 1-2 representative in the regional office for 18 consecutive months.
Developed go-to market strategies based on customer segmentation, analytics, demographics, and forexxxxxxsts.
Partnered with internal / external teams on market research, consumer trends, advertising, email, cross promotions, branding, public relations, and business development to drive Best in Class marketing xxxxxxmpaigns.
Key Xxxxxxmpaigns Included:
King Saga Games Xxxxxxndy Crush digital advertisement launch; CPU + CPI buying model with email xxxxxxmpaign.
Elephanti New Retail App Launch ; largest and most complex full-fledged media, event-driven xxxxxxmpaign of xxxxxxreer; 127+ customized events, 7 stations with promos, 9 talent live endorsements, and dedixxxxxxted on-site promo team to eduxxxxxxte consumers for app use; achieved expectations and assisted in attaining a $4.5 million start-up grant.
Zynga Lady Gaga + Farmville = GagaVille ; presented Lady Gaga as a celebrity endorsement; aligned part-time ad sponsorship with Best Buy; digital, social media, radio, website takeovers were included in the xxxxxxmpaign.
Zynga Words with Friends ; talent endorsement with radio and digital assets; grew to international coverage.
Amerixxxxxx s Cup one of three nationwide representatives to work on SF Amerixxxxxx s Club; marketed for all sponsors, on-site sponsorship, and facilitation, contest prize winners, and advertisements for Amerixxxxxx Cup race events.
Ubisoft Just Dance launch; game set up in BudLight-sponsored artist meet-and-greet lounge; had audience winners and artists play Just Dance in competition while streamlining online video.
Generated regional- and national-based strategic, in-house marketing for this leading nationwide xxxxxxre-giving provider.
Developed lucrative marketing strategies, including success showxxxxxxsed at the National HISC Conference.
Social Media | Public Relations
Consistently delivered strategic insight into targeted social media marketing for high-profile Silicon Valley companies.
Quickly rewarded with involvement on multiple high-level accounts to drive business bottom-line results.
Board Member, George Archer Memorial Foundation for Literacy (Since 2006)
Volunteer House Committee & Club Librarian, Peninsula Golf & Country Club (Since 2014)
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