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Profile of Qualifications
- Results oriented Leader possessing an in depth understanding of strategic category management and marketing processes.
- Demonstrated ability to design highly effective marketing campaigns, resulting in substantially increased company revenue.
- Comprehensive understanding of the skills needed to anticipate, meet and exceed client expectations in a proactive and courteous manner.
Key Areas of Expertise
Marketing Project Management Leadership |
Category Management Sales Revenue AC Nielsen |
Interpersonal Communication Negotiation MS Office Suite
|
Professional Synopsis
Emonet Land Services, Opelousas, LA 2009-Present
Independent Petroleum Landman / Owner
- Fulfill key leadership position, successfully managing curative projects for high profile clients, including Bellard and Company, Orbit Energy and Petro-Land Resources.
- Leverage excellent negotiation skills to ensure favorable terms throughout oil and gas leases, pipeline right of way agreements and seismic permits.
- Ensure accuracy throughout court judgement records, liens, loans, plats and surveys.
- Successfully identify and obtain data, compile information and generate detailed reports for each search.
DenTek Oral Care, Inc., Maryville, TN 2003-2009
Category Manager (2005-2009)
- Leveraged strong product and industry knowledge to develop sales presentations and create executive summaries.
- Utilized consumer research, POS Data and AC Nielsen data to develop category strategies among top accounts, resulting in increased revenues, while decreasing SKU count.
- Made effective recommendations, leading to improved retailer category performance.
- Demonstrated excellent interpersonal communication skills to establish and maintain key client relationships.
- Successfully tracked and analyzed POS data and promotional activity; generated thorough reports to identify trends and forecast future sales.
Marketing Manager (2003-2005)
- Designed and implemented highly effective marketing campaigns, leading to increased product exposure and sales revenue.
- Successfully oversaw creation and daily operations for Consumer Affairs Department.
- Streamlined process improvement initiatives, resulting in a 25% increase in sales.
- Conducted thorough market trend research, including focus groups, concept tests, online quantitative surveys and attending conventions.
- Responsible for in depth sales forecasts, designing customer sell-sheets for new product launches and creating all FSI promotions.
Education & Professional Development
Masters of Business Administration, BI Moody III College of Business, University of Louisiana, Lafayette
Bachelor of Science Degree in Marketing, The University of Louisiana, Lafayette
Financial Management Association s International Honor Society Member
University of Louisiana Lafayette MBA Association Member
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