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Performance-focused leader specializing in driving multibillion-dollar luxury market growth, creating strategic initiatives, managing global projects, and cultivating a strong company image promoting leading-edge
results eager to offer proven experience toward maximizing an employer s bottom line.
Global Resource Management ￨ Brand Development ￨ Special Events Planning
CRM Project Management ￨ New Product Launch ￨ Crisis Management ￨ Event Logistics
Multidisciplinary Team Building / Leadership ￨ Social Media Content Management ￨ Licensing
Client / Vendor Relations ￨ Logistics Coordination / Management ￨ Contract Negotiations ￨ Budget Management
Highly Accomplished Leader who excels at analyzing client needs, identifying lucrative growth opportunities, defining strategies for capturing new business, skillfully negotiating and managing budgets, and attaining solid leverage in competitive domestic and international luxury markets. Visionary Professional who is recognized as a thought leader offering solutions-centric critical thinking for change-oriented results, and who makes big picture decisions to align with a company s goals. Excellent Communicator who develops synergistic relationships with cross-geographical executives, teams, and clients, and who leads staff by example and with ethics and integrity across celebrity-driven, consumer goods, entertainment, sports, and fashion endeavors with award-winning and esteemed accomplishments.
Profitably collaborated with high-level celebrities for Warner Brothers, Electra, and Atlantic Records (WEA).
Demonstrated proven marketing experience in creating in-stores and CD release events for high-profile artists, including Cher, Madonna, Busta Rhymes, Missy Elliott, Bebe & Cece Winans, and The Braxtons.
Noted as one of three executives chosen to provide fashion presentations for Harvey Nichols and JWill in the Middle East, and was inducted into the Michael Kors book, Best Practices for Marketing & Events.
Recognized by the Walt Disney Company as one of the Top National Promotions Managers in the U.S.
Honored for excellence with WEA s Music Award, as well as Tommy Boy Records Top Sales Award.
Global Marketing & Project Management Consultant, Xxxxxx, CA (2012 Present)
Marketing & Project Management
Consumer Goods, Entertainment, Sports & Fashion (Partial List)
Capitalize on the opportunity to lead forward-thinking marketing and project management initiatives for high-profile clients such as Sony, ALC Sports, Middle East-based Alshaya, Robots-4-U, and non-profit Pico Union project.
Sony Electronics / Entertainment
Profitably revitalized the Sony name via direct mail campaigns, web content management, and United States-based launch of $50,000 4K Ultra Short Throw projector to exceed sales goal by $200,000. Liaised among producers, directors, and celebrity interior designers to provide a new product and luxury service for their movie rooms. Applied strong leadership talents toward serving as CRM Project Manager. Handled all Excel spreadsheet reporting.
ALC Sports Leadership Program
Produced YouTube training videos for athletes and internal management. Collaborated with editors to meet launch deadlines and timelines. Comprehensively developed presentations for athletes, executives, and government officials for partnerships and / or special events. Managed key projects up to $27 million.
M.H. Alshaya Company
Traveled to Kuwait City, Kuwait to lead research for this multinational retail franchise operator, including creating PowerPoint presentations for struggling brands and managing key projects from inception to execution to follow-up.
Expertly developed and managed state-of-the-art Southern Xxxxxx-based engineering programs, including collaborating with editors to launch YouTube event and training videos for a nationwide team. Developed eCommerce project content. Cost-effectively managed vendors and luxury hotel logistics. Managed social media.
Pico Union Project
Led development of competitive analysis from B2B for this non-profit. Served as CRM Manager and Event Specialist.
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Michael Kors, Xxxxxx, CA (2009 2012)
Brand Marketing & Events Manager
Utilized broad scope of industry knowledge toward creating special events and building relationships with store executives, television studios, and consumers with travel to various department store locations. Drove business growth by interviewing and hiring entertainment partners. Delivered email marketing campaigns to consumers, as well as product seminars. Executed comprehensive marketing strategies for community-oriented management endeavors.
Increased sales by 30% to 40% in struggling stores via social media and VIP events.
Actively partnered with a store media relationship department to cover in-house events.
Created a mass World of Kors annual event and led director-level staff for new product launches.
Collaborated with Studio Services and stylists to pull MK merchandise for celebrities, film, and TV shows.
Austrade Australian Trade Commission, Century City, CA (2007 2009)
International Marketing & Events Consultant Fashion & Sports
Led logistics of luxury products from Australian businesses while supporting aforesaid endeavors in the U.S.. Delivered coaching, web content management, and in-market support via targeted recommendations, vendor relationships, and executive events. Prepared clients for major tradeshows while managing domestic and international shows.
Successfully increased globally based partnerships by 40%.
Collaborated on London and Chicago projects to co-develop Australian brands.
Spearheaded international meetings, recommendations, and trade show updates using social media.
Genius Products, Inc. ￨ Weinstein Film Company, Santa Monica, CA (2005 2007)
International Marketing & Events Manager Home Entertainment
Maximized bottom-line results by actively marketing innovative home videos for family and music genres in London and the United States. Led logistics and social media content for a national radio tour. Coordinated red carpet events.
Developed unique PowerPoints and content management for national and international websites.
Profitably partnered with AOR to provide data for media-based tours and projects locally and globally.
Ventura Distribution, Thousand Oaks, CA (2003 2005)
International Marketing & Events Manager Home Entertainment
Strategically steered profit-centric marketing and events for urban, documentaries, sports, and fitness home videos while managing 12 entertainment studios to enhance dynamic packaging and event opportunities at the retail level.
Expertly monitored large-scale budgets for high-level projects.
Exceeded sales goal by 75,000 units recognized as a Platinum Seller.
Coordinated VIP meet-and-greets with Tiger Woods at the Target Golf Classic.
Revitalized packaging and created marketing strategies for the #1 selling Urban DVD in the U.S.
Fox Studios, Century City, CA (2002 2003)
American Idol Logger (2003)
Expertly identified creative shots for producers. Developed and initiated network-specific branding opportunities.
Marketing & Media Events Consultant Theatrical Releases & Fox Sports (2002 2003)
Played a vital role in designing and developing media-specific marketing products and events. Developed movie release memorabilia (i.e. opulence t-shirts and hats) for high-profile movies, including multimillion-dollar budgeted movies such as Bend It Like Beckham and Daredevil for private press events for upcoming theatrical releases.
Seamlessly led logistics coordination for celebrity meet-and-greets.
Distributed tickets to celebrities and VIPs for the World Series and Lakers playoffs.
Built highly profitable relationships between media and multiple marketing departments.
Bachelor of Science in Speech Communications (Radio & Television Concentration)
Northeastern University, Boston, MA
Creative Writing Program
Columbia University, New York, NY
Novel Writing First-Time Authors Program
Harvard University, Cambridge, MA
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