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Yyyyyy x. yyyyyy

- 1610 Lenox Ave Apt. 309 Ÿ MIAMI Beach, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

 

Marketing / Sales Management

Qualifications Profile

 

    Self-assured and results-driven marketing and PR professional with more than 8 years providing high-performance account management, sales, marketing, event management, and content management in the media, PR, sporting, and marketing sectors.

-    Exhibited strong dedication to customer service and process efficiencies in providing client account management, local and regional marketing and sales, and new product development that drive the company to business growth.

-    Detail-oriented, analytical and methodical with critical thinking to strategize innovative solutions in addressing customer relationship issues and marketing demands even under stress.

    Well-organized with multitasking and prioritization skills that optimize resources to achieve outstanding results.

    Effective people management and interpersonal communication fiat that inspire client and stakeholder confidence while bringing workforce diversity into a team advantage for achieving shared commitments

 

Key Expertise


Marketing & Sales

    Strategic Market Planning

    Traditional & Online Marketing

    Market Research & Penetration Strategies

    Marketing Communications

    Event Management

    Multiple Account Management

    Project/Program Management

    B2B/B2C Sales Management

    Customer Service Management

    Product Development& Multiple Product Coordination

    Relationship Management (Clients, Suppliers, & the Public)

Operations Management

    Process/Workxxxxxxow Improvement

    Inter-Office Coordination

    Staff Supervision & Training

Technical

    Adobe Analytics

    Office Tools: MS Office (Word, Excel, PowerPoint, Access, & Outlook), Acrobat, & Lotus Notes

 


 

Professional Experience

 

HBO Latin America Miami, XXXXXX

Digital Products Coordinator May 2014 Present

Ÿ Drive marketing and market penetration strategies/programs to create demand for HBO OTT digital products using free trial system tools in Colombia and Mexico, and partnering with programming teams of HBO Latin America in developing and executing media content strategy on digital products across the region.

Ÿ Manage conceptualization of regional marketing campaigns, overseeing content management and end-user behavior, including penetration and registration strategies for HBO Latin America digital products using Adobe Analytics tools.

Ÿ Manage the production of promotional materials for HBO Latin America covering online and ofxxxxxxine video and digital creative content, coordinating cross-regional Marketing Plans for New digital Apps/Platforms for HBO LAG Digital Products targeting Latam/Brazil/Caribbean regions.

Ÿ Lead cross-functional engagements (Marketing, Operations, Programming, IT, other.) in executing go-to-market plans.

Ÿ Support IT and technical teams in issue resolution, escalation, and other items related to GO bugs across platforms.

Ÿ Steer the development and execution of training programs and communication materials for sales, marketing and technical teams.

 

Octagon Marketing North America (MasterCard-LAC) Miami, XXXXXX

Senior Account Executive Jun 2012 May 2014

Ÿ Provided strategic direction in designing local and regional campaigns, working closely with MasterCard s digital development team in managing MC digital, Media, Social Media and respective agencies for the North and Latin American regions.

Ÿ Directed client marketing and event management strategies around the following: Sony Open, UEFA Champions League, Super Cl sico de las Americas, SOBE Wine & Food Festival, Grammy Awards, CBF Brazil s Football National Team, Boca Juniors, etc.

Ÿ Responsible for managing routine communication with internal and external property sponsorship teams, leading in the procurement and negotiations of properties/athletes as part of the client properties such as: Sony Open Tennis & UEFA Champions League.

Ÿ Conducted large-scale market research in all LATAM markets with a focus in Brazil, Mexico, Argentina, Colombia, Venezuela, Uruguay, Chile, Per , and the Caribbean, managing the distribution of MC s assets throughout target markets, maximizing ROI and executing strategic recommendations and marketing solutions for the client.

Ÿ Collaborated with marketing team in developing and executing ideas that go beyond media and sponsorship elements.

Ÿ Oversaw project management throughout a product life cycle from beginning to end.

 

 

 

Yyyyyy x. yyyyyy

- 1610 Lenox Ave Apt. 309 Ÿ MIAMI Beach, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

 

Professional Experience (continued)

 

FC Dallas of MLS (Professional Soccer Team) Dallas, TX

Hispanic Sales, Marketing Coordinator Jun 2010 Jun 2012

Marketing & Digital Content

Ÿ Conceptualized advertising content, campaigns and collateral materials, monitoring advertising spends and trade accounts to ensure widest market visibility and effectiveness for maximized ROI.

    Developed and produced Spanish content for blogs, printed newsletters, social media (Facebook), and weekly Spanish video for FCDallas.com.

    Oversaw logistics support in successful event management for league and club initiatives, while managing detailed inventory of premium items as well as street team elements.

Broadcast, Communications & PR

    Managed FC Dallas broadcasting needs for broadcast media, serving as On Air analyst/color commentator, working with PR and communications to administer Spanish media, PR and marketing plans.

    Secured player appearances when needed.

Community Outreach & Partnership Marketing

    Coordinated market research, analysis and implementation of grassroots marketing programs, including community outreach events and radio show road tour, while meeting game day marketing needs, on-field presentations, sales promotions and client activation.

    Collaborated with various media, civic, and community groups in managing full execution of sporting event tasks and objectives to optimize marketing effectiveness.

 

Entravision Communications (Univision 51) Lubbock, TX

Marketing/Promotions Manager Oct 2008 Jun 2010

    Served as a PSA Director, developing and executing quarterly promotional calendar managing logistic support for events, coordinating station appearances, and administering PR engagements for various brands.

    Provided news editorial and voice talent in TV and radio commercials, serving as copywriter developing collateral materials for all stations and clients.

 

Rush Agency/rockvivo.com Ÿ Houston, TX

Communications/ Marketing Consultant Jan Oct 2008

 

Education & Credentials

 

    M.B.A. Concentration in Marketing (On-going).

NOVA SOUTHEASTERN UNIVERSITY Fort Lauderdale, XXXXXX

    B.S. in Communications Radio/TV Production, Minor: International Business(2007)

STEPHEN F. AUSTIN STATE UNIVERSITY Nacogdoches, TX

 

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