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Yyyyyy x. yyyyyy

1409 Maravilloso Loop | Xxxxxx, XXXXXX xxxxxx xxx-xxx-xxxx | abc@xyz.com

 

 

Self-assured, globally-experienced Business Leader with vast experience. Possess a track record for consistency in leading top-tier performance across complex roles and therapeutic disease areas with a diverse scope. Serve as an innovative leader with talent in strategy, collaboration and training. Thrive in achieving goals both independently and in teams. Seeking an exciting new Sales or Commercial Director role that will allow for ongoing career advancement.

 

Highlights

 

  Adept in working with cross-functional partners e.g. Manage Market & Reimbursement, Patient Services, Distribution, Marketing and the Medical/Regulatory Department (BiogenIdec)

  Drove seven of the nine TBMs to win the President s Club Award for 2015 (BiogenIdec)

  Collaborate with local wholesalers and the affiliate SO&P/Finance Department to minimize distribution lead times (BiogenIdec)

  Launched ABILIFY, the fifth atypical antipsychotic agent for the treatment of schizophrenia; attained a 4% IMS TRx market share in the first 10 months of launch, with sales in excess of $1M (Bristol Myers Squibb)

  Developed and set forth a pre-launch/launch plan (Junes 2003) for Reyataz, the first QD protease inhibitor for AIDS; saw 188% of the assigned YTD 2003 budget, 60% of which was met in the first 90 days of launch (Bristol Myers Squibb)

  Managed a $1.2M budget for implementing marketing strategies for GlaxoSmithKline s complete Neuroscience franchise

  Adhered to GlaxoSmithKline s sales forecast of $16M across all CNS products

 

Professional Experience

 

BiogenIdec

Regional Director South Xxxxxx/Puerto Rico US Commercial (2012-Present)

  Direct, motivate and mentor a dynamic team comprised of nine Territory Business Managers

  Lead staff recruiting, hiring and training; manage the talent and performance of all direct reports

  Lead product launches using both English and Spanish language skills

  Continually develop the team s core competencies in selling, market/business, territory management and both diseases state and product knowledge

  Manage a Commercial A&P Budget to make certain that overspending is prevented

  Meet or surpass all assigned sales and brand performance goals

  Consistently analyze performance and determine business trends

  Develop and manage promotional and in-service budgets; also execute business plans to optimize the commercial potential of the Biogen product portfolio

  Hold regional meetings to clearly convey the regional plan of action

 

Sales Director (2015)

  Worked in an interim capacity for Q3 - Q4 of 2015 to lead daily sales functions in Argentina

  Evaluated the sales plan, structure, territory, SIC plan and market dynamics to identify business opportunities

  Noted methods in which to drive the maximization of the Tecfidera Launch in Argentina/Uruguay

  Effectively assessed individual TBM performance and capabilities

 

Associate Director, Emerging Markets (2009-2012)

  Developed, planned and introduced commercial and operational tactics for brands in the U.S. and Latin America

  Held accountability for $40M in sales via a distributor in the Central and South America markets

  Surpassed sales goals by 12.9% for the entire distributor market

  Oversaw a commercial budget of $800K for all transition activities

  Served as a Corporate Liaison between the distributor and corporate headquarters

  Designed a clear distribution strategy in 14 Latin America markets; certified all related aspects including Regulatory, Legal, Supply Chain, Commercial and Finance functions to drive compliance with internal operations

  Instituted a detailed Regulatory/Tender structure for each country s Marketing Authorization Holder (MAH) Transfers

  Designed a launch strategy for the JCV assay in Mexico, Colombia and Venezuela

  Executed a Sale Force Effectiveness program in the Latin America Region

  Facilitated development a permanent Communication Strategy as part of the Steering Committee

 

Yyyyyy x. yyyyyy

Continued

 

 

Executive Area Business Manager, Neuroscience (2005-2009)

  Acted as a Field Sales Advisor (FSA) to backfill RD positions

  Led sales training and coaching for new Area Business Managers.

  Sold an Interferon and a Monoclonal Antibody for MS, an autoimmune disease, to care providers, hospitals, infusion centers and MS centers

  Assigned to be a Regional Field Trainer to support the ABMs in the Xxxxxx Region with planning/tactical implementation

  Took on market and reimbursement responsibility in Puerto Rico

  Supervised the specialty pharmacy market, wholesaler industry and both commercial and government HMOs

  Achieved a 60% BIIB Franchise market share in assigned territory

  Managed a promotion budget of more than $100K

  Led negotiations to contract a specialty pharmacy and implement a Persistency Program

  Designed contract strategies with PPA and PBM to include Tysabri in the PDL of the Commonwealth of Puerto Rico

  Designed and executed local customer service and product distribution models

 

Bristol Myers Squibb

Neuroscience/Anti-Infective Marketing Manager (2002-2005)

  Directed an $800K budget used to plan and implement marketing, advertising/promotion and sales strategies for Puerto Rico and the Caribbean

  Oversaw the budget performance of $10M and P&L statements for the HIV/Oncology, CNS and Anti-Infective franchises

  Headed market research projects within the Central Nervous System market in Puerto Rico; monitored the performance of 36 Sales Representatives across four divisions

  Re-designed the Antibiotics franchise s strategy and developed a re-launch of the Tequin brand, IMS TRx for Tequin; expanded from 4.4% in December 2002 to 10.2% by November 2003, with 126% of the 2003 YTD budget

  Managed duties related to the annual budget, prescriptions, units and sample forecasting

  Created and supervised promotional programs including symposia, lunch & learn events, grand rounds, peer-to-peer programs, traveling faculty sessions and CME offerings

  Partnered with advertising agencies to create unbranded support campaigns

 

Also worked as a Product Manager for Neuroscience with GlaxoSmithKline (1999-2002)

 

Education & Credentials

 

Master of Business Administration, Marketing, Universidad Interamericana

Bachelor of Science, University of Massachusetts

Training Completion, BiogenIdec Director Development Program

 

Honors

 

2016 President Club Award | 2016 Leadership Award | 2016 BIG Champions of Inclusion Award

2015 Competency Award for Decision Making | 2014 Vice President Regional Director Club

2009 Leadership Circle Award | 2008 Jim Mullen Leadership Award | 2008 Tysabri ABM of the Year Award

2008 Leadership Circle Award | 2007 Biogen Idec Most Valuable Player Award

 

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