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Talented and well-educated digital marketing professional with valuable, hands-on experience.
Performed online advertising campaigns for an ecommerce website to increase leads and customer loyalty.
Google Analytics and Google AdWords Certified, and also hold a HubSpot Inbound Marketing Certificate.
Experience leveraging Google Analytics and Facebook Advertising to measure marketing campaign success.
Strong understanding of Search Engine Optimization (SEO) to maximize PageRank.
Solid listening, verbal communication and interpersonal skills to work well with a diverse team of colleagues.
Quick learner that is adaptable, versatile and flexible to prioritize effectively and proactively resolve problems.
Solid time management, attention to detail and organizational skills, including prioritizing tasks.
Proficient with Microsoft Excel; Visual Basic; Customer Relationship Management (CRM); and Hootsuite.
Bachelor of Business Administration (BBA), Marketing, Psychology minor, Baruch College; earned 2017 (3.6 GPA)
Vice President, Marketing/Public Relations, Toastmasters, School Chapter.
Member, Sigma Alpha Delta Honors Society; Golden Key International Honor Society; Intervarsity Christian Fellowship; American Marketing Association; and Committee Member, Career Development.
Studied Abroad, Italy (2016).
Associate of Arts (AA), Marketing and Sales, Xxxxxx City College of Technology; earned 2012 (3.8 GPA)
Member, National Society of Collegiate Scholars.
Studied Abroad, China (2012).
> Google AdWords Certificate; expires July 2018
> HubSpot Inbound Marketing Certificate
Digital Marketing Intern, Moi, Inc. Feb. 2017-Present
Create and implement email campaigns for an ecommerce website to increase leads and customer loyalty.
Research top keywords for on-page SEO to maximize PageRank.
Analyze Google Analytics and Facebook Advertising to measure the effectiveness of marketing campaigns.
Collaborate with the CEO and web programmers to integrate tracking analytics into the existing code.
Maintain social media brand consistency and real-time responses via Hootsuite.
Charity Field Fundraising Contributor, Dialogue Direct Nov. 2016-Jan. 2017
Leveraged CRM software to help secure new donors for the American Society for the Prevention of Cruelty to Animals (ASPCA).
Collaborated with team members on marketing campaign to highlight important messages and raise awareness.
Data Analysis Intern, Xxxxxx City Administration for Children's Services Jan. 2013-Jan. 2014
Analyzed data trends and developments to help management personnel make more informed decisions.
Generated management reports after completing pivot chart functions.
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