Yyyyyy x. yyyyyy

Senior Graphic Designer / Brand & Marketing Specialist

Graphic & Web Design ~ Event Planning ~ Brand Management ~ Creative Direction

Vendor & Client Relationships ~ Project Management ~ Marketing ~ Promotions ~ Social Media

         Entrepreneurial, innovative, and possess 18+ years experience in developing high-impact ideas, experiences, and branding solutions within demanding budget and timeline parameters.

         Excel at creating vibrant brand collateral and marketing pieces, evaluating market trends, strategic planning, project management, and team leadership.

         Proven talents in photography, web design, event planning and execution, and promotion design to achieve specific company and brand objectives.

         Considerable expertise in social media, logo development, ROI optimization, and budget administration.

         Multilingual (English, Spanish, Catalan) with remarkable interpersonal skills and the ability to inspire others.

         Passionate about healthy eating, physical activity and outdoor leisure.

         Ability to prioritize and deliver projects on time to meet or exceed stakeholder expectations.

         Comfortable in a fast-paced, highly dynamic environment, and equally proficient in a leadership or collaborative role.

         Proficiency across both online and offline marketing channels, and skilled at navigating projects from start to finish while ensuring marketing materials contain brand consistency and message coherence.

         Outstanding ability to integrate unparalleled creativity with strategic purpose and direction.

         Maintain high standards of quality and ingenuity for all marketing communications and materials.

         Championed integrated marketing campaigns for clients including one of the biggest cabinet shops in California (Precision Cabinets & Trim).

         Created website for Trailulive, and plan, coordinate, and track company s social media activity.

         Increased ROI for Precision Cabinets and other small companies by devising winning marketing solutions and carefully tracking metrics.

         Designed logos for Walnut Creek Civic Pride Foundation and their community pool.

         Provide graphic and art direction on major printing jobs for Promax Bar as well as local architectural and real estate firms.

         Formed corporate identity and crafted sales collateral, catalogs and other marketing material for countless small-to-medium sized companies.

         Organized Walnut Creek Aquanuts Event (2013, 2014, and 2015) including all logistics, timeframes, marketing, graphics, stage look, and refreshing strategic vision annually; employed strong motivational skills to recruit and coordinate volunteers.

         Merged expertise in advertisement design and trade show execution to boost sales by 40% for Promax Bar.

Trailulive, 2014 to Present

Founder, Brand Manager, Graphic Designer

         Govern the complete spectrum of daily business operations including client acquisition, project leadership, social media marketing, website design and maintenance; concurrently serve as trail running coach, photographer and outdoor guide.

Continued ►

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Professional Experience continued

         Analyze consumer and market data to identify trends and conceptualize brand image, story, and all associated marketing pieces.

         Orchestrate persuasive and visually-appealing promotions to gain exposure and competitive positioning.

         Increase brand awareness by developing specific marketing programs using tools such as packaging, discount packages, and frequency/loyalty rewards for customers.

Porro Grafik, 1998 to Present

Owner, Brand Strategist, Graphic Designer

         Spearhead full-scope business operations including project management, budgeting, team leadership, client relations, vendor relations, and brand development.

         Visualize, develop, and oversee all project creative and graphic elements such as logos, ads, print materials, signs, websites, stage designs, event graphics and typography.

         Mobilize multi-disciplinary team members (e.g. programmers, photographers, writers), to deliver captivating brand messages that increase customer engagement and acquisition.

Peel Apparel, 2010 to 2012

Founder, Brand Manager, Graphic Designer

         Established, launched, and developed distinctive clothing brand focused on women empowerment in strategic alignment with market trend.

         Planned and managed marketing efforts, held critical budgetary control, and coordinated web-based and social media promotional and branding strategies.

         Designed all T-shirts, website, promotional items and print marketing pieces to expand brand/product awareness and market penetration.

SportsPharma | Promax Bar, 1996 to 1998

Graphic Designer

         Masterminded strategies and creative initiatives to promote Promax Bar and SportsPharma bodybuilding products while maintaining brand integrity.

         Designed clean, crisp, and compelling print marketing pieces for businesses, organized trade show materials and tactics, and conceptualized original ads in collaboration with design team.

Bachelor s Degree, Public Relations

Escola Superior De Relacions Publiques, Universitat De Barcelona, Spain

International Marketing

Extension of University of Santa Cruz, Fremont, CA

Graphic Design Degree

Las Positas College, Livermore, CA

Running Coach Certification

RRCA (Road Runners Club of America)

Photoshop, Illustrator, InDesign, photography, Lightroom, Microsoft Office

Yyyyyy x. yyyyyy

DATE

HIRING AGENT NAME

TITLE

COMPANY NAME

ADDRESS

CITY/STATE/ZIP CODE

Dear__________________:

I am currently seeking a challenging career opportunity as a (INSERT JOB TITLE/POSITION) and am submitting my resume for your review. In advance, thank you for your time and consideration.

In addition to over 18 years of industry experience and degrees in public relations and graphic design, I bring to you outstanding skills in all aspects of marketing, strong capabilities in brand-building and brand management, and proficiency in strategic planning, project coordination, and promotional design. My proven performance in propelling business development for companies of varying sizes will certainly provide an immediate and positive impact to your organization. Additionally, I offer excellent skills in social media, event management, and creative direction which are paramount in driving powerful and budget-compliant marketing operations.

As someone whose values align perfectly with (INSERT NAME OF COMPANY), I will prove to be a stellar leader committed to supporting you in achieving your goals through exemplary dedication, tremendous resourcefulness and initiative. I am confident that I am an ideal candidate for this opportunity, and look forward to interviewing with you in the near future.

Sincerely,

Yyyyyy x. yyyyyy