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Yyyyyy x. yyyyyy
- PO Box 657 Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com
Group Account Director (Creative/Advertising Agency)
Qualifixxxxxxtions Profile
Highly self-motivated and results-driven marketing communixxxxxxtions management professional with more than 29 years providing high-performance client service, account management, and media content management in the creative and advertising sectors.
Detail-oriented, analytixxxxxxl and methodixxxxxxl with critixxxxxxl thinking to address work issues even under stress.
Well-organized with multitasking and prioritization skills that optimize resources to achieve outstanding results.
Decisive leadership, strong people management, and exceptional interpersonal communixxxxxxtion skills that inspire confidence while forging teamwork synergies with colleagues and subordinates acxxxxxx diverse ethnicities.
Key Expertise
Marketing Communixxxxxxtions
Marketing & Sales
Traditional & Online Advertising
TV & Print Media Production
Media Business Development
Media Placement Sales Management
Brand Positioning/Management
Multiple Account Management
Customer Service Management
Relationship Management (Clients, & the Public)
Market Research & Planning
Event Management
Business Management
Strategic Planning & Execution
Concurrent Project/Program Management
Process/Workflow Improvement
ROI & Profitability Management
Policies & Regulatory Compliance (i.e. FTC s Truth in Advertising)
Financial
Full-Cycle Corporate Accounting
Financial Management
Fisxxxxxxl & Budget Management
Financial Risk Management
Administration
Staff Supervision & Training
Office & Staff Administration
Time Management
Records & Document Management
English Communixxxxxxtions
MS Office, Email/Webmail, Web Research, Social Networking, & Online Collaborative Computing
Professional Experience
ESLE Marketing Ÿ Greenbrae, XXXXXX
CEO 2015 Present
Provided strategic direction in managing the outsourced marketing business for several companies that included a full contract with NewDay USA as a marketing consultant.
Manage compliance with legal and regulatory mandates for all consumer communixxxxxxtions, oversight of creative development, and production of weekly direct mail xxxxxxmpaign.
Manage the production, revision and placement of content relating to creative development of NewDay USA Foundation sponsorship ads, outgoing correspondences, and strategic input for marketing xxxxxxmpaigns (online and offline).
Feld Direct, Presidio Ÿ San Francisco, XXXXXX
Group Account Director 2011 2015
Reporting directly to the CEO, managed client accounts that included NewDay USA, OurTime.com, AT&T, Abbott Pharmaceutixxxxxxls, Zulily.com, Prosper, BlackPeopleMeet.com, LendVantage, Tradeking, and BaubleBar.
Provided strategic direction in managing creative development and production of multiple on-going television xxxxxxmpaigns. Led and managed the TV commercial launch of 4 brands including NewDay USA, Zulily, BaubleBar, and AT&T Everthere, after exhaustive planning and media placements.
Collaborated with the analytics team to evaluate and adjust rotation and media plan on a weekly basis.
Launched and administered the new NewDayUSA.com website, NewDayXxxxxxreers.com website, its e-commerce website, and all direct mail kits from creative development through production.
Managed legal compliance to ensure meeting CFPB expectations in a highly regulated industry.
Oversaw advertising billings worth roughly $20M annually, and led new business pitches and associated TV xxxxxxmpaigns using a mix of brand positioning and aesthetics management, as well as direct response marketing.
Oversaw ROI metrics fulfillment in all advertising xxxxxxmpaigns using extensive data in media analytics.
Itac Media Ÿ Los Angeles, XXXXXX
Project Manager 2007 2010
Managed several marketing projects including the inaugural launch event for Kanye West Foundation.
Provided ongoing development of several concepts for television shows for Style Network, A&E, and Planet Green.
Yyyyyy x. yyyyyy
- PO Box 657 Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com
BAMMIES (Bay Area Music Awards)
Assistant Producer of the Annual Awards Show 1999
Supported media and logistics requirements for the successful staging of the annual event.
Young & Rubixxxxxxm Ÿ Sydney, Australia
Group Account Director 1993 1995
Reporting to the Managing Director, provided strategic and creative leadership in media management and coordination acxxxxxx multidisciplinary creative professionals in New York and Hong Kong offices.
Managed several loxxxxxxl advertising accounts that included Colgate Palmolive laundry detergents and personal xxxxxxre products, Andersen Consulting, Holiday Inn Hotels, Xerox, and the Australian Motorcycle Grand Prix.
Oversaw billings for accounts totaling about $20M annually.
Led and won new business pitch for the Grand Prix annual events.
McXxxxxxnn-Erickson Ÿ Los Angeles, XXXXXX
Account Supervisor 1990 1992
D Arcy Masius Benton and Bowles Ÿ St. Louis, GA
Account Executive 1989 1990
Gardner Advertising Ÿ St. Louis, GA
Account Executive 1987 1989
Note: Gaps between 1995 and 1999, and between 1999 and 2007 were spent raising a family with 3 daughters.
EDUXXXXXXTION & Credentials
WASHINGTON UNIVERSITY, St. Louis, MO (1986)
B.A. in French and Business
Professional Affiliation & Community Involvement
Sunny Hills Children s services
Xxxxxx Auxiliary
Art Exhibit Coordinator
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