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Yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000 abc@xyz.com xxx-xxx-xxxx
Experienced Strategic Leader with 10+ years of experience in quickly changing environments along with a strong background in marketing/advertising roles within a variety of industries. Experienced in managing day-to-day marketing operations, implementing streamlined standard operations procedures, and leading cross-functional teams. Equipped with a significant level of communication and interpersonal abilities in addition to a strong background in effectively fostering positive relationships with sponsors, co-workers, customers, and members of executive management.
Key Competencies
Marketing/Advertising Event Management Public Speaking Team Leadership |
Program Management Radio/Television Advertising Timeline Management Marketing Content Development |
Process Improvement Attention to Detail Advertising Agreements Cost Management
|
Professional Experience
Palace Sports & Entertainment-Detroit Pistons, Auburn Hills, MI 2014-Present
Manager, Advertising and Promotions (2016-Present)
Senior Coordinator, Advertising and Promotions (2015-2016)
Coordinator, Promotions (2014-2015)
- Directly manage day-to-day marketing and advertising operations within a fast-paced environment with a concentration on increasing productivity and efficiency
- Utilize superior communication and administrative abilities in order to coordinate on-air promotional support for both television and radio in addition to overseeing in-game promotional giveaways which resulted in an increase in customer satisfaction levels
- Create comprehensive marketing content aimed at increasing brand awareness, play a lead role in managing radio broadcast logistics, and encourage increased customer traffic to food/beverage locations which has resulted in an increase in revenue
- Instrumental in the management of the organization s Blue Room which is a virtual fan club focused on improving revenue for on-site food and beverage locations
- Lead the design of marketing campaigns, advertising buys, media runs, and traffic along with handling both radio and print trade advertising agreements
Detroit Red Wings, Detroit, MI 2011-2014
Event Marketing Assistant (2013-2014)
In-Game Promotions Team Member-The Red Patrol (2011-2013)
- Guided in-game marketing and promotions which required superior communication and interpersonal abilities in addition to leading detailed marketing events
- Acted as the Emcee and Coach of the Detroit Red Wings Foundation School Assembly Program which required extensive administrative abilities
- Hosted in-arena events during NHL games, maintained positive relationships with in-game sponsors, diffused difficult customer support issues, and planned special marketing events
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Yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000 abc@xyz.com xxx-xxx-xxxx
Professional Experience Continued:
Performance Event Services, Plymouth, MI 2013-2014
Marketing Coordinator
- Played an integral role in the coordination of large-scale marketing campaigns for a local entertainment company which provided B2B services
- Successfully fostered positive communications with both internal and external customers, devised both long and short-term marketing strategies, and identified internal marketing needs
Additional Professional Experience Includes:
- Bartender, Olympia Entertainment-Hockeytown Caf , 2009-2013
- Principle Performer, Feld Entertainment-Disney on Ice, 2008-2009
- Stagehand/Skater Crew, Feld Entertainment-Disney on Ice, 2006-2009
- Ensemble Figure Skater, Feld Entertainment-Disney on Ice, 2004-2009
Education
Bachelor of Arts, Public Relations, Wayne State University, Detroit, MI (2013)
Associate of Arts, General Studies, Oakland Community College, Auburn Hills, MI (2011)
Community Involvement
Director of Figure Skating, Far Therapeutic Arts and Recreation, 2015-Present
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