Dynamic, energetic and engaging Marketing Expert with years of progressive, diverse experience. Skilled in working to figure out what works within each individual marketing plan and determine process improvements that drive betterment, solve problems and fuel growth. Able to effectively analyze data to ensure that activities align with organizational objectives. Adept in creatively developing marketing and sales strategies for various products. In pursuance of a Marketing or Sales Support opportunity in the Atlanta metro; also open to the exciting new challenge of working remotely for a medical device manufacturer or supplier.

Marketing Strategies | Email Marketing | e-Commerce | Content Development | Tradeshows | Lead Management

Client Relations | Customer Service | Decision Making | Interpersonal Communication | Operations | Supervision | Organization

Problem Solving | Process Improvement | Relationship Building | Strategic Planning & Analysis | Teamwork

Compliance | Training & Development | Workflow Development | MS Office | CRM Implementation

         Collaborate with e-Commerce companies to implement new marketing services and revise B2B efforts

         Also liaise with a multi-national adhesives company to engage in market research to refine strategic efforts; includes attending a globally-reaching medical device conference to network on their behalf

         Led marketing across North and South America; launched the company s first Class II device and also expanding existing products into new markets while reporting directly to the CEO

         Expanded tradeshow presence to support private label sales, engage new retail pharmacy markets and heighten brand awareness

         Crafted a system to swiftly customize sales presentations; improved team conversion rates in all markets as a result

         Conducted market research to prioritize sales efforts; also devised custom promotional items specific to location 


         Founded and launched the first distributor product training program to bolster sales for private label and branded offerings

         Integrated a lead capture and reporting system using Salesforce to align actions with sales goals 


         Developed a new company capability presentation used to mitigate a noted lack of brand awareness; yielded the acquisition of the first retail pharmacy chain at Walmart

         Drove sales and marketing efforts in cooperation with a corporate team in Poland


         Developed sales and marketing processes for
ISO certification purposes

         Led all North American tradeshows; developed a new booth to strengthen branding and remove assembly challenges

         Improved upon PMS reporting processes to boost inclusion of 
North American data in company reports 


         Customized promotional materials for the U.S. including items used in the short-term

         Directed all digital marketing for consumer and resale partners including Amazon, Victoria s Secret, and HauteLook

         Skillfully integrated B2C and B2B email programs using an effective new CRM 


         Organized sales and promotions with the Retail Store Sales group to ensure online brand continuity in campaigns

         Called on the results of market research to launch upselling campaigns across
market segments and buyers


         Generated 45% in YoY growth by driving tactical plans to develop new sales channels while growing existing ones with Amazon, Brookstone, Overstock.com, Walgreens, CVS, Costco and many others

         Abolished ineffective pricing wars by launching an exclusive promotion schedule for all primary resale partners

         Ensured the maintenance of holiday delivery standards in coordination with the Production Department

         Actively researched listings to ensure quality control to reduce customer concerns regarding counterfeit items


         Systemized sales processes across brands in the emerging flash sale market, including Fab, Touch of Moderns and Joss & Main; worked with data management and customer service staff to help achieve this

         Devised a custom online product database to drive rapid product data updates across channels 


         Successfully implemented both a CRM and customer service ticket system 


         Spearheaded online sales for brands across all key e-Commerce channels; always ranked in the Top Three for achieving sales performance
excellence

         Grew the Amazon account from sub-$60K a year to $200K each quarter

         Also increased Brookstone sales by 400%, Walgreens sales by 140% and Wayfair sales by 280%


         Secured valuable new partners such as VitaminShoppe, Fab and Zulily 


         Efficaciously repaired customer relations with Amazon following a calamitous 2007 holiday season; created and set forth a performance improvement plan that included a feedback repair campaign to increase positive seller ratings

         Slashed the levels of negative ratings by introducing new, improved service policies

         Met Amazon
requirements and generated sales by cultivating a strong level of operational performance

         Developed a proprietary pricing program to increase buy-box acquisition and retention, a collaborative effort

         Improved product purchasing performance by calling on the use of sales and pricing information

         Garnered significant sales increases by working directly Amazon to beta test effective email marketing programs 


Certification, ISO 9000 Lead Auditor, BSA

Training Completion, Numerous Lynda.com Courses for Business, MS Office and Adobe programs

Associate of Science Courses, Century College