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Yyyyyy x. yyyyyy

- 910 Sunset Place Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx *


Digital Marketing ▪ Customer Service/Relationship Management

Qualifixxxxxxtions Profile


    Self-assured and results-driven management professional with more than 24 years providing high-performance marketing & sales, account management, and customer service in the media, retail, & healthxxxxxxre industries.

-    Proven dedixxxxxxtion to delivering outstanding sales and strategic marketing performance that garner consistent performance recognition for penetrating new markets, positioning technology solutions, and exceeding sales targets that enable the business to achieve sales leadership in highly competitive markets

-    Detail-oriented, analytixxxxxxl and methodixxxxxxl with critixxxxxxl thinking to resolve professional relationship and marketing issues even under stress.

    Well-organized with multitasking and prioritization skills that optimize resources to achieve outstanding results.

    Exceptional people management and interpersonal communixxxxxxtion skills that inspire customer confidence, sales performance excellence, and teamwork synergies across diverse ethnicities and multi-functional engagements.


Key Expertise

Sales & Marketing Management

    Strategic Market Planning

    Online/Social Media Marketing

    Online Sales Management

    Multiple Account Management

    Customer Service Management

    Event/Promotions Management

    Brand Management

    Business Development

    Process/Workflow Improvement

    Relationship Management (Clients, Stakeholders, Public, & Suppliers)


    Staff Supervision & Development

    Research Records Management


    Website Design & Development

    SEO Methods & Strategies

    Online Marketing & Sales Analytics

    Productivity Tools: MS Office


Professional Experience


Coach Men Store Xxxxxxmarillo Outlets Sales Associate (Part Time) Oct 2016 Present

    Promote and close sales deals that move store merchandise items, achieving 100% of sales goal with performance rated above 5% of targets, completing the sales cycle while securing new customer accounts to grow the business.


Beijing PKU Healthxxxxxxre Tairan Medixxxxxxl Investment Management Co. Ltd. Beijing, China

Marketing Supervisor Dec 2014 Oct 2015

    Oversaw the architecture design and implementation of a search-optimized website and mobile App that grew organic web traffic, providing online customer service while monetizing traffic that grew the portal business process by 40%.

    Planned and executed social media marketing strategies that engaged online visitors and prospects, building an online following that resulted in over 100 prospects to register online monthly, opening channels for online sales.

    Planned and managed promotional events for loxxxxxxl hospitals, including market and industry research that yielded invaluable data collection for analysis in building marketing plans and strategies.

    Built sustainable customer relationships that ensured repeat business and customer loyalties.


BNET ( CBSi-Beijing, China Deputy Editor-in-chief Nov 2008 Oct 2014

    Supervised a team of 15 web content designers and developers in managing a search-optimized the e-Commerce website, executing social media marketing strategies that promoted organic traffic, brand positioning, and an online visual presence that successfully targeted specific demographics.

    Planned and executed market research disciplines that gathered competitor, consumer, and industry data in developing marketing plans that strategixxxxxxlly grew the business.

    Planned and organized various promotional and branding events with 30 150 attendees, including sponsorship and fundraising events that averaged an annual intake of $120,000+.


eWEEK China CNET-Beijing, China Vice General Manager Jul 2001 Nov 2008

    Supervised the value-added services team of 10 professionals in managing media content marketing and in building sustainable industry and community relationships involving over 80 IT experts that ultimately increased sales revenue by 10% year-on-year.

    Planned, organized, and managed the annual brand forum attended by over 500 sales and distribution professionals.

    Responsible for instituting market research disciplines and analytixxxxxxl methods that enabled the team to deliver high-impact marketing plans on strategic brand positioning, competitive pricing, sales/channel growth, and customer service/relationship building and management.


China Computer Users Magazine CCID-Beijing, China Deputy Editor-in-Chief Nov 1998 Jul 2001

Beijing Aeronautixxxxxxl Materials Institute Beijing, China Research Engineer Aug 1992 Nov 1998



Yyyyyy x. yyyyyy

- 910 Sunset Place Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx *


Eduxxxxxxtion & Credentials


    Bachelor of Engineering, Major in Foundry, NANCHANG UNIVERSITY-NANCHANG Jiangxi Province, China


Professional Training & Certifixxxxxxtions

    Content, Advertising & Social IMC | The Business of Social

    Engagement & Nurture Marketing Strategies

    The Importance of Listening | What is Social? | Customer Analytics


Awards & Recognition

    Award for Personal Technologixxxxxxl Innovation, BNET (2013)

    Award for the Best Team, BNET (2011, 2012)

    Award of the Best Team, eWeek (2006)

    Award for Outstanding Staff, eWeek China (1999, 2000)

    Award for The Excellent Project of the Aeronautic Dept., Beijing Aeronautixxxxxxl Materials (1998)


Professional Affiliations

    Volunteer: Help of Xxxxxx, Xxxxxx Presbyterian Church (2016 present)




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